- •Предисловие
- •What economics is
- •What is Economics?
- •2. Micro- and macroeconomics
- •Microeconomics and macroeconomics
- •Learn the vocabulary:
- •1. Traditional economies
- •Traditional economies
- •2. Command (planned) economies
- •Planned economies
- •3. Market economies
- •Market economies
- •4. Mixed economies
- •Mixed economies
- •Ex. 7. A) Check your grammar:
- •The role of government in the economy
- •The Role of Government in the Economy.
- •Ex. 7. Translate into English:
- •Equilibrium Point
- •Inflation
- •Cost – push inflation
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Fill in the gaps with the words and expressions from the text:
- •Ex. 6. Change the conditional sentences (real) into unreal
- •Ex. 8. Read and translate the text: The issue of recession versus inflation
- •Pressures Influencing Ethical Decision Making
- •Encouraging Ethical Behavior
- •Learn the vocabulary:
- •II. Understanding business finance
- •What is Finance?
- •If necessary:
- •Functions of money
- •Bank organization
- •3. Stock exchange
- •Stock Exchange
- •Ex. 2. Read and translate the text: Definition of Management
- •Levels and areas of management
- •1. Levels of Management
- •2. Areas of management
- •Management Skills
- •Learn the vocabulary
- •What is accounting?
- •The accounting systems
- •Accounting Versus Bookkeeping
- •1. Learning about marketing
- •Ex. 2. Read and translate the text: Learning about marketing
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Number the steps of marketing process:
- •Ex. 6. Form gerunds from the verbs below and put them into the gaps:
- •Ex. 7. Fill in the gaps with the correct modal verbs given below:
- •1. Certain conditions … be met before an exchange … take place.
- •Learn the vocabulary:
- •2. The marketing strategy process Ex. 1. Learn the pronunciation of the following words:
- •Ex. 3. Fill in the gaps with the words from the text:
- •4. Promotional mix
- •Что такое Promotion?
- •5. Check your knowledge of marketing
- •Commerce Ex. 1. Learn the pronunciation:
- •Ex. 2. Read and translate the text Trade
- •III. Some facts of business life
- •Starbucks
- •II. Nike
- •III. The internet sells its soul
- •IV. Tiny machines, giant market
- •Southwest Airlines
- •VII. Brand wars
- •Own-Label Products
- •Lookalike Coke
- •VIII. If the price is right…
- •IX. Looking after the twenty percent
- •X. Bright ideas
- •XI. The lateral thinker
- •XII. Boardroom culture clash
- •XIII. Made in japan
- •4. Total Quality Management means scrapping products which do not come up to the required standard.
- •XIV. She's the boss
- •XV. Managing the planet
- •XVI. Credit out of control
- •Instant access
- •Библиографический список:
- •Contents
If necessary:
|
Nouns
|
Verbs |
Adjectives |
|
______ acquire ______ ______ invest ______ ______ ______ |
______ ______ ______ managerial ______ ______ responsible ______ |
Ex. 8. Agree or disagree with the statements:
1. A new business only needs capital to meet day-to-day expenses.
2. In general, a business that is able to manage its finances successfully will
continue to exist.
3. Taxes represent an outflow of cash from the business and mustn't be paid.
4. Financial managers are responsible only for planning for the expenditure
of funds on various assets.
5. Credit and collections are important responsibilities of financial managers.
Ex. 9. Translate into English:
1. Если вы хотите организовать новую компанию, вам потребуются
деньги для приобретения активов.
2. Капитал также требуется на выплату зарплат, рекламу и другие
текущие расходы.
3. Из-за существующей конкуренции на рынке, компании должны
вкладывать средства в развитие новых производственных линий и
создание новых товаров.
4. Если фирма не имеет тщательно просчитанного финансового плана,
у нее мало шансов выжить.
5. Решения, принятые финансовым менеджером, могут сильно повлиять
на успех компании в целом.
6. У финансового менеджера обычно много обязанностей. Одна из
основных его задач – планирование эффективного использования
денежных средств.
7. Финансовый менеджер несет ответственность за взыскание
просроченныхплатежей.
Ex. 10. Answer the questions:
1. What is capital?
2. What is finance?
3. What are the main responsibilities of a financial manager?
4. What do companies do if they want to be competitive?
5. What is tax management?
6. What affects the overall financial success of a company?
Learn the vocabulary
sufficient [ ] - достаточный
asset [ ] - актив
to acquire [ ] - приобретать
extension [ ] - продление, расширение
merchandise [ ] - товары
overdue [ ] - просроченный
scrutiny [ ] - тщательное изучение,
рассмотрение
2. BANKING
Ex. 1. Read and translate the text:
Functions of money
People accept money in exchange for goods and services. But the role of money depends on the state of development of an economy. Money has become an essential element of economies based on the division of labour, in which individuals have specialized in certain activities and enterprises have focused on manufacturing specific goods and rendering specific services. In order to make transactions as simple and efficient as possible, the introduction of a generally accepted medium of exchange suggested itself.
Money performs the function of a medium of exchange or means of payment with goods being exchanged for money and money for goods. At the same time it also acts as a unit of account.
Money is a store of value, as part of an individual's income may be set aside for future consumption.
These three functions of money - medium of exchange, unit of account and store of value - can only be fulfilled if there is great confidence in its stability of value. Safeguarding monetary stability is the primary task of the central banks all over the world. Moreover, the central bank has the function of regulating the money supply in order to guarantee a smooth functioning of the monetary system.
Ex. 2. Answer the following questions:
1. What is the most important function of money?
2. What does the role of money depend on?
3. What are the three functions of money?
4. What is the primary task of central banks all over the world?
Ex. 3. Give a summary of the text you have just studied
Ex. 4. Read and translate the text using a dictionary: