- •Предисловие
- •What economics is
- •What is Economics?
- •2. Micro- and macroeconomics
- •Microeconomics and macroeconomics
- •Learn the vocabulary:
- •1. Traditional economies
- •Traditional economies
- •2. Command (planned) economies
- •Planned economies
- •3. Market economies
- •Market economies
- •4. Mixed economies
- •Mixed economies
- •Ex. 7. A) Check your grammar:
- •The role of government in the economy
- •The Role of Government in the Economy.
- •Ex. 7. Translate into English:
- •Equilibrium Point
- •Inflation
- •Cost – push inflation
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Fill in the gaps with the words and expressions from the text:
- •Ex. 6. Change the conditional sentences (real) into unreal
- •Ex. 8. Read and translate the text: The issue of recession versus inflation
- •Pressures Influencing Ethical Decision Making
- •Encouraging Ethical Behavior
- •Learn the vocabulary:
- •II. Understanding business finance
- •What is Finance?
- •If necessary:
- •Functions of money
- •Bank organization
- •3. Stock exchange
- •Stock Exchange
- •Ex. 2. Read and translate the text: Definition of Management
- •Levels and areas of management
- •1. Levels of Management
- •2. Areas of management
- •Management Skills
- •Learn the vocabulary
- •What is accounting?
- •The accounting systems
- •Accounting Versus Bookkeeping
- •1. Learning about marketing
- •Ex. 2. Read and translate the text: Learning about marketing
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Number the steps of marketing process:
- •Ex. 6. Form gerunds from the verbs below and put them into the gaps:
- •Ex. 7. Fill in the gaps with the correct modal verbs given below:
- •1. Certain conditions … be met before an exchange … take place.
- •Learn the vocabulary:
- •2. The marketing strategy process Ex. 1. Learn the pronunciation of the following words:
- •Ex. 3. Fill in the gaps with the words from the text:
- •4. Promotional mix
- •Что такое Promotion?
- •5. Check your knowledge of marketing
- •Commerce Ex. 1. Learn the pronunciation:
- •Ex. 2. Read and translate the text Trade
- •III. Some facts of business life
- •Starbucks
- •II. Nike
- •III. The internet sells its soul
- •IV. Tiny machines, giant market
- •Southwest Airlines
- •VII. Brand wars
- •Own-Label Products
- •Lookalike Coke
- •VIII. If the price is right…
- •IX. Looking after the twenty percent
- •X. Bright ideas
- •XI. The lateral thinker
- •XII. Boardroom culture clash
- •XIII. Made in japan
- •4. Total Quality Management means scrapping products which do not come up to the required standard.
- •XIV. She's the boss
- •XV. Managing the planet
- •XVI. Credit out of control
- •Instant access
- •Библиографический список:
- •Contents
2. Micro- and macroeconomics
Ex. 1. Learn the pronunciation:
labour [ ] congestion [ ]
particular [ ] monetary [ ] purchase [ ] urban [ ]
neglect [ ] industrial [ ]
secure [ ] deliberately [ ]
industry [ ]
Ex. 2. Read and translate the text:
Microeconomics and macroeconomics
Many economists specialize in a particular branch of the subject. For example, there are labour economists, energy economists, monetary economists, and international economists. What distinguishes these economists is the segment of economic life in which they are interested. Labour economics deals with problems of the labour market as viewed by firms, workers, and society as a whole. Urban economics deals with city problems: land use, transport, congestion, and housing. However, we need not classify branches of economics according to the area of economic life in which we ask the standard questions what, how and for whom. We can also classify branches of economics according to the approach or methodology that is used. The very broad division of approaches into microeconomic and macroeconomic cuts across the large number of subject groupings cited above.
Microeconomic analysis offers a detailed treatment of individual decisions about particular commodities.
For example, we might study why individual households prefer cars to bicycles and how producers decide to produce cars or bicycles. We can then aggregate the behaviour of all households and all firms to discuss total car purchases and total car production. Within a market economy we can discuss the market for cars. Comparing this with the market for bicycles, we may be able to explain the relative output of these two goods.
Microeconomists tend to offer a detailed treatment of one aspect of economic behaviour, but ignore interactions with the rest of the economy in order to preserve the simplicity of the analysis. A microeconomic analysis of miners' wages would emphasize the characteristics of miners and the ability of mine owners to pay. It would largely neglect the chain of indirect effects to which a rise in miners' wages might give rise.
Macroeconomics emphasizes the interactions in the economy as a whole. It deliberately simplifies the individual building blocks of the analysis in order to retain a manageable analysis of the complete interaction of the economy.
For example, macroeconomists typically do not worry about the breakdown of consumer goods into cars, bicycles, television, and calculators. They prefer to treat them all as a single bundle called "consumer goods" because they are more interested in studying the interaction between households' purchases of consumer goods and firm's decisions about purchases of machinery and buildings.
Ex. 3. Give English equivalents to the following:
перенаселенность; собирать в одно целое; сохранить простоту анализа; косвенное (непрямое) воздействие (эффект); взаимодействие внутри экономики
Ex. 4. Give Russian equivalents to the following:
cuts across the large number of subject groupings cited above; to emphasize the characteristics of miners and the ability of mine owners to pay
Ex. 5. Fill in the gaps with the words and expressions from the text:
What distinguishes different economists is ___ in which they are interested.
Urban economics deals with city problems land use, transport, ___ and housing.
We can also classify branches of economics according to ___ that is used.
The very broad division of approaches intro microeconomic and macroeconomic ___ the large number of subject groupings.
To discuss total car purchases and total car production we can ___ the behaviour of all households and all firms.
Macroeconomics ___ the individual building blocks of the analysis in order to ___ a manageable analysis of ___ of the economy.
Macroeconomists prefer to treat cars, bicycles, televisions, and calculators as a single ___ called "consumer goods".
Ex. 6. Define each of the words given below, using the pronouns who and which:
an energy economist is… who…
microeconomics is… which…
international economics is…
a monetary economist is…
consumer goods are…
macroeconomics is…
a worker is…
a miner is…
coal is…
Ex. 7. Complete the following sentences using adjectives or/and adverbs:
e.g.: a relatively difficult branch (adverb and adjective)
an expensive cassette player(adjective)
to buy something cheaply (adverb)
This is a ___ book to read. (comparative, easy)
___ car production is not always ___ to estimate ___ . (total, easy, general)
Even some ___ tools of ___ analysis are not ___ known. (common, economic, general)
Some microeconomic analyses offer ___ detailed treatments of ___ decisions. (extreme, individual)
If we compare the market for cars and bicycles ___, we may be able to offer a ___ explanation for their ___ prices. (careful, good, relative)
___ she managed to pass her ___ exams___. (fortunate, final, easy)
My tutor emphasized the ___ importance of putting ideas in a ___ order. (great, logical)
___ analysis ignores ___ induced effects. (partial, indirect)
The ___ economist keeps his analysis ___ without ___ distorting reality. (sensible, manageable, undue
She's an ___ novelist - something ___ and ___ happens ___ in her stories
(excellent, unusual, constant)
Ex. 8. Answer the questions:
What distinguishes an energy economist from an urban economist?
Are the same questions asked in each area of economic life?
What is needed before total car purchases and production can be discussed?
What do most microeconomists leave out of their analysis?
What does partial analysis ignore?
Why wouldn't most macroeconomists make a breakdown of consumer goods?
Learn the vocabulary:
alaboureconomist- специалист по экономике
труда
anenergyeconomist- специалист по экономике
(электро) энергии
amonetaryeconomist- специалист по
монетарной экономике
aninternationaleconomist- специалист по мировой
экономике
congestion- перенаселенность
tocutacross- не соответствовать
a detailed treatment - детальный, подробный
анализ
anindividualhousehold- отдельное домашнее
хозяйство
toaggregate- собирать в одно целое
aggregate - совокупность
in the aggregate - в совокупности
aggregate - совокупный
to relative output - относительный объем
производства
to preserve the simplicity of the analysis - сохранить простоту
анализа
to neglect the chain of indirect effects - пренебрегать косвенным
воздействием,
совокупностью
(цепочкой) косвенных
результатов, эффектов
tosimplifydeliberately- намеренно упрощать
to retain a manageable analysis - сохранить возможность
анализа ( выполнимый,
поддающийся
выполнению анализ)
to breakdown of consumer goods - классификация
(подразделение) товаров
потребления
asinglebundle- отдельная единица,
величина (досл. набор)
THREE ECONOMIC ISSUES
Ex. 1. Learn the pronunciation of the following words:
scarcity [ ] quantity [ ]
maintain [ ] generate [ ]
various [ ] society [ ]
generate [ ] alternative [ ]
organize [ ] distribution [ ]
reasonable [ ] borrowing [ ]
resources [ ] aggregate [ ]
entrepreneurship [ ] available [ ]
Ex. 2. Read and translate the text:
Three economic issues
We have come to expect that an economy that is operating well will generate high and rising incomes, that most of the people who want jobs will have them, that there will be reasonable stability of prices and that our economic relations with other countries will be in reasonable balance. Total income and production are the most important indicators of aggregate economic conditions, because they measure our society's ability to command economic resources. How much is available to spend on the consumption goods we enjoy? How much government spending can be made? How much shall we invest to maintain or increase production in the future? Are we borrowing from the rest of the world because we can't produce all that we spend, or are we lending and investing overseas because we are not spending all that we produce?
The central problem of economics is to determine the most efficient ways to allocate the factors of production and solve the problem of scarcity created by society's unlimited wants and limited resources. In doing so, every society must provide answers to the following three questions:
What goods and services are to be produced and in what quantities?
How are those goods and services to be produced?
Who will receive and consume those goods and services?
The "what" question is question of what to produce and in what amount. Resources have alternative uses: land, labour, capital and entrepreneurship in one combination can be used to produce cars, aspirin, clothes and other various goods. Since resources are limited and the society can't have everything, it must choose not only which of all the many possible goods will be produced but also the particular quantity of each good.
The "how" question is basically a question of production. How is each good to be produced? Which resources are to be used in the production of the good and which technology or method of production will be employed?
The "who" question is a question of distribution. Who, for example, will ride in limousines, who will have to use public transport, and who will have to walk?
There are many potential ways of distribution but there is no "right" method. The method selected will reflect the values of the society. The process to answer these three economic questions involves many various difficulties, that is why it is not easy to organize such a process.
Ex. 3. Fill in the gaps with the words from the text:
The central problem of economics is … the most efficient ways to … the
factors of production.
Every society must … answers to the following three questions.
The "who" question is a question of …
Total income and production are the most important … of aggregate economic conditions.
How much shall we invest … or … production in the future?
The "how" question is basically the question of … .
Ex. 4. Insert the correct prepositions if necessary:
Most … the people who want jobs will have them.
How much is available to spend … the consumption goods?
Are we borrowing … the rest of the world?
In doing so, every society must provide answers … the following three questions.
Which resources are to be used … the production … the goods?
Who will ride … limousines?
Ex. 5. Agree or disagree with the statements:
Total income and distribution are the most important indicators of
aggregate economic conditions.
An economy that is operating well will generate high and rising incomes.
The central problem of economics is to solve the problem of inflation.
Every society must provide answers to four questions.
The "what" question is basically a question of production.
. The "how" question is a question of distribution.
The "who" question is a question of what to produce and in what amount.
Ex. 6. Open the brackets, using Present or Past Simple, Active or Passive
Voice:
1. Total income and production (to be) the most important indicators of
aggregate economic conditions.
2. What goods and qualities (to produce)?
3. Since resources (to limit) and the society can't have everything, it must (to
choose) not only which of all the many possible goods will be produced but
also the particular quantity of each good.
4. How each good (to produce)?
5. Which resources (to use) in the production of the good?
Ex. 7. Answer the questions:
1. What do we expect from a well operating economy ?
2. Why are total income and production the most important indicators of
aggregate economic conditions?
3. What is the central problem of economics?
4. What three questions must every society provide answers to?
5. Resources are limited, aren't they?
6. What is distribution?