- •Предисловие
- •What economics is
- •What is Economics?
- •2. Micro- and macroeconomics
- •Microeconomics and macroeconomics
- •Learn the vocabulary:
- •1. Traditional economies
- •Traditional economies
- •2. Command (planned) economies
- •Planned economies
- •3. Market economies
- •Market economies
- •4. Mixed economies
- •Mixed economies
- •Ex. 7. A) Check your grammar:
- •The role of government in the economy
- •The Role of Government in the Economy.
- •Ex. 7. Translate into English:
- •Equilibrium Point
- •Inflation
- •Cost – push inflation
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Fill in the gaps with the words and expressions from the text:
- •Ex. 6. Change the conditional sentences (real) into unreal
- •Ex. 8. Read and translate the text: The issue of recession versus inflation
- •Pressures Influencing Ethical Decision Making
- •Encouraging Ethical Behavior
- •Learn the vocabulary:
- •II. Understanding business finance
- •What is Finance?
- •If necessary:
- •Functions of money
- •Bank organization
- •3. Stock exchange
- •Stock Exchange
- •Ex. 2. Read and translate the text: Definition of Management
- •Levels and areas of management
- •1. Levels of Management
- •2. Areas of management
- •Management Skills
- •Learn the vocabulary
- •What is accounting?
- •The accounting systems
- •Accounting Versus Bookkeeping
- •1. Learning about marketing
- •Ex. 2. Read and translate the text: Learning about marketing
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Number the steps of marketing process:
- •Ex. 6. Form gerunds from the verbs below and put them into the gaps:
- •Ex. 7. Fill in the gaps with the correct modal verbs given below:
- •1. Certain conditions … be met before an exchange … take place.
- •Learn the vocabulary:
- •2. The marketing strategy process Ex. 1. Learn the pronunciation of the following words:
- •Ex. 3. Fill in the gaps with the words from the text:
- •4. Promotional mix
- •Что такое Promotion?
- •5. Check your knowledge of marketing
- •Commerce Ex. 1. Learn the pronunciation:
- •Ex. 2. Read and translate the text Trade
- •III. Some facts of business life
- •Starbucks
- •II. Nike
- •III. The internet sells its soul
- •IV. Tiny machines, giant market
- •Southwest Airlines
- •VII. Brand wars
- •Own-Label Products
- •Lookalike Coke
- •VIII. If the price is right…
- •IX. Looking after the twenty percent
- •X. Bright ideas
- •XI. The lateral thinker
- •XII. Boardroom culture clash
- •XIII. Made in japan
- •4. Total Quality Management means scrapping products which do not come up to the required standard.
- •XIV. She's the boss
- •XV. Managing the planet
- •XVI. Credit out of control
- •Instant access
- •Библиографический список:
- •Contents
Ex. 3. Give English equivalents to the following:
эффективная реклама, продажа, потребитель, пристальное внимание, желания и потребности, прислушиваться, реагировать, девиз, выявить потребность и удовлетворить ее, качественные товары и услуги, по конкурентоспособным ценам, обмен ценностями, принимать или отклонять предложение, разработать продукт, тестирование идеи, точное описание, потенциальные потребители, разработать упаковку, фирменная марка, установить цену, конкурент, посредник, продвижение продукта, реклама, обратная выплата (возврат денег).
Ex. 4. Fill in the gaps with the words from the text:
1. Too many people think that marketing is little more than a …of good …
and effective … .
2. Marketing means paying careful … to … wants & needs.
3. Effective marketing means that a business … to consumers & … to them.
4. A popular … to describe marketing is this "Find a … and fill it".
5. Marketing is the process of studying the … and … of others & then …
them with quality goods & services.
6.The basis of marketing is … a need & … it.
7. A … is any physical good, service or idea that satisfies a want or need.
8. Concept testing means developing an accurate … of the product and
asking people whether or not the concept … to them.
9.You must go to a manufacturer that has the … & skills to design such
product & begin making … .
10. Prototypes are samples of the product that you take to consumers to …
their reactions.
11. … is not part of the marketing process.
12. You have to … a package, think up … name for the product & … a price.
13. A brand name … the goods & services of a seller from those of … .
14. Once the product is manufactured, you have to choose how to … it to the
consumer.
15. You may sell products … or through marketing … .
16. The last step in the marketing process is to … the product to consumers.
Ex. 5. Number the steps of marketing process:
to set a price 1.
to develop a description of the product 2.
to find a need 3.
design a package 4.
to promote the product 5.
to do concept testing 6.
to distribute goods 7.
to think up a brand name 8.
to do test marketing 9.
to make a prototype 10.
Ex. 6. Form gerunds from the verbs below and put them into the gaps:
1. Too many people think that marketing is little more than a combination of
of good … and effective advertising.
2. Marketing means … careful attention to consumer wants and needs and
then … them.
3. Marketing is the process of … the wants and needs of others.
4. Marketers satisfy consumer wants and needs by … in the exchange of items
of value.
5. The basis of marketing is … a need and … it.
6. You must go to a manufacturer to design a product and begin … prototypes.
7. The process of … products among potential users is called test marketing.
8. You may sell the product directly or through organization that specialized in
…different rinds of goods.
verbs: to sell, to pay, to satisfy, to study, to assist, to find, to fill, to make, to test, to distribute.