- •Предисловие
- •What economics is
- •What is Economics?
- •2. Micro- and macroeconomics
- •Microeconomics and macroeconomics
- •Learn the vocabulary:
- •1. Traditional economies
- •Traditional economies
- •2. Command (planned) economies
- •Planned economies
- •3. Market economies
- •Market economies
- •4. Mixed economies
- •Mixed economies
- •Ex. 7. A) Check your grammar:
- •The role of government in the economy
- •The Role of Government in the Economy.
- •Ex. 7. Translate into English:
- •Equilibrium Point
- •Inflation
- •Cost – push inflation
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Fill in the gaps with the words and expressions from the text:
- •Ex. 6. Change the conditional sentences (real) into unreal
- •Ex. 8. Read and translate the text: The issue of recession versus inflation
- •Pressures Influencing Ethical Decision Making
- •Encouraging Ethical Behavior
- •Learn the vocabulary:
- •II. Understanding business finance
- •What is Finance?
- •If necessary:
- •Functions of money
- •Bank organization
- •3. Stock exchange
- •Stock Exchange
- •Ex. 2. Read and translate the text: Definition of Management
- •Levels and areas of management
- •1. Levels of Management
- •2. Areas of management
- •Management Skills
- •Learn the vocabulary
- •What is accounting?
- •The accounting systems
- •Accounting Versus Bookkeeping
- •1. Learning about marketing
- •Ex. 2. Read and translate the text: Learning about marketing
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Number the steps of marketing process:
- •Ex. 6. Form gerunds from the verbs below and put them into the gaps:
- •Ex. 7. Fill in the gaps with the correct modal verbs given below:
- •1. Certain conditions … be met before an exchange … take place.
- •Learn the vocabulary:
- •2. The marketing strategy process Ex. 1. Learn the pronunciation of the following words:
- •Ex. 3. Fill in the gaps with the words from the text:
- •4. Promotional mix
- •Что такое Promotion?
- •5. Check your knowledge of marketing
- •Commerce Ex. 1. Learn the pronunciation:
- •Ex. 2. Read and translate the text Trade
- •III. Some facts of business life
- •Starbucks
- •II. Nike
- •III. The internet sells its soul
- •IV. Tiny machines, giant market
- •Southwest Airlines
- •VII. Brand wars
- •Own-Label Products
- •Lookalike Coke
- •VIII. If the price is right…
- •IX. Looking after the twenty percent
- •X. Bright ideas
- •XI. The lateral thinker
- •XII. Boardroom culture clash
- •XIII. Made in japan
- •4. Total Quality Management means scrapping products which do not come up to the required standard.
- •XIV. She's the boss
- •XV. Managing the planet
- •XVI. Credit out of control
- •Instant access
- •Библиографический список:
- •Contents
Библиографический список:
1. Воронцова И.И., Ильина А.К., Мамджи Ю.В. Английский язык для студентов экономических факультетов: учебное пособие.- РГГУ, М.: ПРИОР, 1999
Коваленко П.И. Английский язык для экономистов: Учебное пособие для вузов.- М.: Приор, 2001.
Митина И.Е., Петрова Л.С. Business English. Banks and money:Учебное пособие.- СПб.: Союз, 1999.
4.Португалов В.Д. Учебник по английскому языку.Economics.-М.: Издательство АСТ, 2002.
5.Рыжков В.Д. Деловой английский язык: Менеджмент: Пособие по изучению английского языка.- Калининград: Янтарный сказ, 1999.
6. Саженкова А.Г. Readings in Management and Economics.- М.: МУБУ, 1998.
7. Самуэльян Н.А. English for Banking: Пособие.- М.: Менеджер, 1995.
8. Черенкова Н.И., Нестерова О.А. A Non-boring English Grammar or a Golden Key to Understanding English Better:Учебное пособие.-СПб.: СПбГУЭФ, 2001.
9. Cilbert D. Harrell (Michigan State University) Gary L. Frazier
(University of Southern California). Marketing: connecting with customers.- Prentice-Hall Inc., 1999.
10. Mark Powell. Business matters.- Commercial Colour Press Plc, London E7,1997.
11. William C. Nickels, James Mchugh, Susan Mchugh. Understanding business.- Richard D. Irwin Inc., 1990.
Contents
Предисловие………………………………………………………………....3
I. Economics is a science………………………………………………….....4
The study of economics…………………………………………………..….4
1. What economics is………………………………………………………....4
2. Micro-and-macroeconomics…………………………………………….....8
Three economic issues……………………………………………………...12
Economic systems…………………………………………………………..15
1. Traditional Economies…………………………………………………….15
2. Command (Planned) economies…………………………………………..19
3. Market economies…………………………………………………………24
4. Mixed economies………………………………………………………….29
The Role of Government in the economy…………………………………33
Price. Supply and Demand…………………………………………………37
Inflation………………………………………………………………………43
1. Inflation…………………………………………………………………….44
2. The issue of recession versus inflation…………………………………….46
Business Ethics………………………………………………………………48
II. Understanding business………………………………………….…...…55
Finance………………………………………………………………….……55
1. What is finance?……………………………………………………….…..55
2. Banking……………………………………………………………………59
3. Stock exchange…………………………………………………………….60
Management………………………………………………………………....62
1. Definition of management…………………………………………………62
2. Levels and areas of management…………………………………………..67
Management skills…………………………………………………………69
Accounting…………………………………………………………………..72
What is accounting…………………………………………………………72
The accounting systems……………………………………………………73
Accounting versus bookkeeping…………………………………………...73
What is marketing?……………………………………………………..…..79
1. Learning about marketing………………………………………………....79
2. The marketing strategy process…………………………………………....83
3. Advertising………………………………………………………………...88
4. Promotional mix………………………………………………………..….90
5. Check your knowledge of marketing…………………………………..….90
Commerce…………………………………………………………………...92
1.Trade……………………………………………………….…………….....92
III. Some facts of business life (original texts and articles)………………....97
Библиографический список…………………………………………….127