- •Предисловие
- •What economics is
- •What is Economics?
- •2. Micro- and macroeconomics
- •Microeconomics and macroeconomics
- •Learn the vocabulary:
- •1. Traditional economies
- •Traditional economies
- •2. Command (planned) economies
- •Planned economies
- •3. Market economies
- •Market economies
- •4. Mixed economies
- •Mixed economies
- •Ex. 7. A) Check your grammar:
- •The role of government in the economy
- •The Role of Government in the Economy.
- •Ex. 7. Translate into English:
- •Equilibrium Point
- •Inflation
- •Cost – push inflation
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Fill in the gaps with the words and expressions from the text:
- •Ex. 6. Change the conditional sentences (real) into unreal
- •Ex. 8. Read and translate the text: The issue of recession versus inflation
- •Pressures Influencing Ethical Decision Making
- •Encouraging Ethical Behavior
- •Learn the vocabulary:
- •II. Understanding business finance
- •What is Finance?
- •If necessary:
- •Functions of money
- •Bank organization
- •3. Stock exchange
- •Stock Exchange
- •Ex. 2. Read and translate the text: Definition of Management
- •Levels and areas of management
- •1. Levels of Management
- •2. Areas of management
- •Management Skills
- •Learn the vocabulary
- •What is accounting?
- •The accounting systems
- •Accounting Versus Bookkeeping
- •1. Learning about marketing
- •Ex. 2. Read and translate the text: Learning about marketing
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Number the steps of marketing process:
- •Ex. 6. Form gerunds from the verbs below and put them into the gaps:
- •Ex. 7. Fill in the gaps with the correct modal verbs given below:
- •1. Certain conditions … be met before an exchange … take place.
- •Learn the vocabulary:
- •2. The marketing strategy process Ex. 1. Learn the pronunciation of the following words:
- •Ex. 3. Fill in the gaps with the words from the text:
- •4. Promotional mix
- •Что такое Promotion?
- •5. Check your knowledge of marketing
- •Commerce Ex. 1. Learn the pronunciation:
- •Ex. 2. Read and translate the text Trade
- •III. Some facts of business life
- •Starbucks
- •II. Nike
- •III. The internet sells its soul
- •IV. Tiny machines, giant market
- •Southwest Airlines
- •VII. Brand wars
- •Own-Label Products
- •Lookalike Coke
- •VIII. If the price is right…
- •IX. Looking after the twenty percent
- •X. Bright ideas
- •XI. The lateral thinker
- •XII. Boardroom culture clash
- •XIII. Made in japan
- •4. Total Quality Management means scrapping products which do not come up to the required standard.
- •XIV. She's the boss
- •XV. Managing the planet
- •XVI. Credit out of control
- •Instant access
- •Библиографический список:
- •Contents
Learn the vocabulary:
scarcity - дефицит
to be available - быть в наличии
to select - выбирать
aggregate - общий
togenerate- производить, вызывать
spending- затраты, расходы
todetermine- определить
tospend- тратить, расходовать
toallocate- размещать
tolend- ссужать, давать взаймы
toborrow- брать взаймы, занимать деньги
toconsume- потреблять
entrepreneurship- предпринимательство
ECONOMIC SYSTEMS
There are a number of ways in which a government can organize its economy and the type of system chosen is critical in shaping environment in which businesses operate.
An economic system is quite simply the way in which a country uses its available resources (land, workers, natural resources, machinery etc.) to satisfy the demands of its inhabitants for goods and services. The more goods and services that can be produced from these limited resources, the higher the standard of living enjoyed by the country's citizens.
There are four main economic systems: Traditional economies, Market economies, Command economies and Mixed economies.
1. Traditional economies
Ex. 1. Learn the pronunciation of the words:
survival [ ] appearance [ ]
affront [ ] structure [ ]
market [ ] mechanism [ ]
mixed [ ] procedure [ ]
accept [ ] traditional [ ]
ancestor [ ] rigidity [ ]
society [ ] command [ ]
ancient [ ] determine [ ]
pastoral [ ] solution [ ]
Ex. 2. Read and translate the text:
Traditional economies
The oldest and until fairly recent times by far the most common way of solving economic problem was that of tradition. In traditional societies, people use methods of production and distribution that were devised in the distant past
and which have become the accepted ways of doing things by a long process of trial and error.
In these societies we find that the division of land among the families in the village of tribe, the methods and times of planting and harvesting, the selection of crops, and the way in which the produce is distributed among the different groups are all based upon tradition. Year by year, little is changed; indeed a change in working procedures may well be regarded as an affront to memory of one's ancestors or as an offence against the gods.
The basic economic problems do not arise as problems to be discussed and argued about. They have all been decided long ago. One follows the path that one was born to follow; a son follows in the footsteps of his father and uses the same skills and tools. A caste system provides a good example of the rigidity of a traditional society. The production problems (i.e. What? and How?) are solved by using land as it has always been used and the worker carrying out the traditional skills according to his or her fixed place in social structure. The distribution problem (i.e. For Whom?) is solved in a similar manner. There will be time-honoured methods of sharing out the produce of the harvest and hunt. The elders, the heads of families, the women and the children will receive shares according to ancient custom.
Traditional solutions to the economic problems of production and distribution are encountered in primitive agricultural and pastoral communities. But, even in advanced countries, tradition still plays some part in determining how the economy works. We are familiar with industries in which it is customary, for the son to follow his father into a trade or profession, and in Britain equal pay for women did not obtain legal sanction until the 1970-s.
Ex. 3. Give Russian equivalents to the following:
economic society, a mechanism of survival, the tasks of production and distribution, fairly recent times, in the distant past, the accepted ways, a long process of trial and error, working procedures, the same skills and tools, in a similar manner, equal pay, legal sanction
Ex. 4. Give English equivalents to the following:
механизм выживания, задачи производства и распределения, наиболее распространенный путь решения экономических проблем, в далеком прошлом, основные экономические проблемы, такимже путем, согласно древнему обычаю, в передовых странах, равная оплата труда женщин
Ex. 5. Make up sentences using the following words:
1. these, possible, to, group, is, different, structures, three, into, categories,
broad, it, economic.
2. way, economic, the, oldest, solving, tradition, that, was, problems, of, of.
3. have, been, all, they, ago, decided, long.
4. in, son, footsteps, his, of, a, father, follows, the.
5. is, distribution, solved, problem, manner, in, similar, the, a.
Ex. 6. Insert the correct prepositions if necessary:
1. ... fact, ... spite ... the appearance ... great variety, it is possible to group these
structures ... four broad categories.
2. These types ... economic organization are usually described ... Traditional
economies, Market economies, Command economies and Mixed economies.
3. The oldest and until fairly recent times ... far the most common way in
solving economic problems was that ... tradition.
4. ... traditional societies, people use methods ... production and distribution that
were devised ... the distant past.
5. ... these societies we find that the division ... land ... the families ... the village
or tribe, the methods and times ... planting and harvesting all based ...
tradition.
6. Year … year, little is changed.
7. The basic economic problems do not arise … problems to be discussed and
argued ... .
8. There will be time-honoured methods … sharing …
9. … Britain equal pay … women did not obtain legal sanction … the 1970s.
Ex. 7. Open the brackets using the correct forms of the verb:
1. Economic society ...itself as a means whereby people are able to carry out
the tasks of production and distribution (to present).
2. If we look at the very different political and social structures and the way in
which these systems ... (to develop) over the years, we are tempted to say that
people ... (to make) use of and ... (to make) use of, a very great varieties of
economic systems.
3. These basic types of economic organisation ... (to describe) as Traditional
economies, Market economies, Command economies and Mixed economies.
4. In traditional societies, people ... (to use):methods of production and
distribution that... (to devise) in the distant past and which ... (to become) the
accepted ways of doing things by a long process of trial and error.
5. A change in working procedures may well … (to regard) as an affront to
memory of one's ancestors.
6. The basic economic problems do not ... (to arise) as problems ...(to discuss)
and ... (to argue) about.
7. Traditional solutions to the economic problems ... (to encounter) in primitive
agricultural and pastoral communities.
Ex. 8. Find in the sentences Participate I and Participate II, paying attention
to their function:
Indeed a change in working procedures may well be regarded as an affront to memory of one's ancestors or as offences against the gods.
These problems have been decided long ago.
In traditional societies, people use methods of production and distribution that were devised in the distant past and which have become the accepted way of doing things by along process of trial and error.
The production problem are solved by using lands as it has always been used and worker carrying out the traditional skills according to his or her fixed place in social structure.
Even in advanced countries, tradition still plays some part determining how the economy works.
Ex. 9. Answer the questions:
1. What does economic society present itself for an economist?
2. What broad categories can different economic systems be grouped into?
3. What methods of production and distribution do people in traditional societies
use?
4. What example does a caste system provide?
5. How are the production problems (What? and How?) solved in traditional
societies?
6. What part does tradition play in advanced countries?
Give examples.
Learn the vocabulary:
according to - согласно, в соответствии с
appearance - появление
to argue - спорить, оспаривать
to arise - возникать
broad - широкий, обширный
to carry out - выполнять, осуществлять
custom - обычай
to determine - определять
to develop - развивать, разрабатывать
to devise - придумывать, изобретать
distant - отдаленный
distribution - распределение
division - деление, разделение
to exist - существовать
equal pay - равная оплата
fairly - довольно
familiar - знакомый
in spite of - несмотря на
legal - законный, юридический
market - рынок
to obtain - получать
to present - представлять
procedure - технологический процесс,
образ действия;процедура
recent - недавний
to regard - считаться
rigidity - жесткость
share - доля, акция
to share on - распределять
similar - подобный
skill - умение, мастерство
task - задача
tool - инструмент
trade - занятие, ремесло
variety - разнообразие
whereby - посредством чего