Banner blindness

1998!

“Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales.”

(2007)

“With young adults now spending on average six hours a week gaming, advertisers should be excited at how well their messages were embraced and the brands positively perceived”

(2008)

67% of marketers report they will increase their social media advertising budget in 2009

Contextual advertising ...has just died

Lets keep the patient alive a little longer

Procter & Gamble is placing radio- frequency identification tags on products at a Metro Extra retail store in Germany so that when a customer pulls the product off the shelf, a digital screen at eye level changes its message

At least be the first!

The Advertising Technique Hype Cycle

Isnt there a bit much?

Hmm – what’s this?	Hey, actually this is cool

Naah, cant measure it

Sooo 5 minutes ago

Is it all over?

It’s only just begun

FUTURELAB

The Attraction Model