Reputation

Relevance

Engagement

FUTURELAB

The Attraction Model

Relevance

Insight

Communication

Commerce

INSIGHT

Understand what truly drives your customers

FUTURELAB

downloaded

Commercial – yet relevant

FREE TIX TO GREAT ADVENTURE Heard a rumor you can get 2 free tix to opening day weekend at Great Adventure amusement park

45000 tickets gone in 5 hours

Relevance of Commerce

Downsizing

Reputation

Relevance

Engagement

FUTURELAB

The Attraction Model

Engagement

Move the funnel Content Recommendation

IGNORANCE

NEED

TRIAL

REPURCHASE

UPGRADE

BRAND EXIT

AWARENESS CONSIDERATION

PURCHASE

LOYALTY

RECOMMEND

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