Attention Economy |
Reputation Economy |
Relevance!
Relevance
Engagement |
Reputation |
Reputation x Relevance x Engagement = $$$
Reputation
Relevance
Engagement
FUTURELAB
The Attraction Model
Reputation
Experience
Listening
Customers
perception
80% of CEO’s believe their brand provides a superior customer experience
8 % of their customers agree
(Bain & Company)
FUTURELAB
Online Reputation Romania
FUTURELAB
The online reputation is just the tip of the iceberg But it can crash your boat
Source: Forrester Technographics® - 2008
FUTURELAB
So Listen!
Because if you don’t listen...
“With regards to the recent Motrin advertisement, we have heard you.
On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin Brand, please accept our sincere apology.
We have heard your concerns about the ad that was featured on our website. We are parents ourselves and we take feedback from moms very seriously.
We are in the process of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newsstands and in distribution.
Thank you for your feedback. It’s very important to us.”
Results 1 - 10 of about 11,600 from twitter.com for motrin.
“hell hath no fury like a mommyblogger scorned”