- •Министерство образования и науки российской федерации
- •Предисловие
- •Методическая записка
- •Business english
- •Vocabulary
- •I. Discuss these questions:
- •III. How can one find a good job? What is necessary to do if a person wants to
- •III. Look at the group of words below. Cross out the noun or noun phrase
- •IV. Make six sentences using one of the phrases from each part in Exercise
- •III. For example, You can make a fortune with a career in computers.
- •V. Translate the words and word combinations into English.
- •VI. Translate the sentences into English.
- •I. Complete the sentences with the Present Simple or the Present
- •II. Complete the text below with the Present Simple or the Present
- •1. We use can and could to:
- •2. We use would to:
- •III. Match the following words from the text with their definitions.
- •IV. Translate the part of the text in bold into Russian.
- •III. Answer the questions.
- •III. Decide which tip each of the following sentences could be added to.
- •IV. Match the verbs 1-5 with the noun phrases a-e to form expressions from
- •I. Listen to two people, Debbie and Nikola, discussing the article. Complete
- •II. Discuss these questions.
- •III. Listen to these extracts from the discussion and complete them. Do you
- •I. Listen to three phone calls and answer these questions.
- •II. Listen to the first call again. Complete the expressions on the right so they
- •III. Listen to the second call again and complete these phrases.
- •IV. Listen to the third call again. Underline each phrase the speaker uses.
- •V. Study the Useful language box below. Then role play the telephone calls using it.
- •VI. Watch the film and make a note of (a) which of the points from task II it
- •Companies
- •Vocabulary
- •V. 1. Complete the chart below with the information from the list.
- •2. Make sentences about the companies. For example
- •3. Now talk in the same way about one of the companies you know.
- •1. She has worked in Warsaw for six years.
- •2. She worked in London for three years.
- •II. Write the time expressions from the box under the correct heading.
- •II. Read the text and check your answers.
- •III. Find the figures in the story that correspond to the following pieces of
- •Information.
- •VII. Translate the first part of the text into Russian.
- •IX. Render the text in English.
- •X. Tell about a successful company you know using the questions from task
- •VIII as a plan of your story.
- •I. Before reading the article, answer the questions.
- •II. Read the article and match the headings to the correct paragraphs. One
- •Miele Focuses on Old-Fashioned Quality
- •1. Company strategy
- •III. Tick the factors below which contributed to Miele’s success.
- •Invent a company. Use the chart in Task II to help you prepare a
- •I. Look at these examples of phrasal verbs from the unit. What synonyms can
- •Valentino Chocolates
- •Investment Options
- •Sales and marketing
- •Vocabulary
- •I. Discuss these questions:
- •II. The “four Ps” form the basis of the marketing mix. If you want to market a
- •III. Think of some product you have bought recently. Why did you buy them?
- •IV. Tell your partner about a marketing campaign that impressed you. Why?
- •I. Choose the correct word to complete each sentence
- •II. Combine words from boxes a and b. Make phrases that match definitions
- •1 To 7. For example, credit card details – 2. The name, number and expiry
- •III. How do we call:
- •IV. Match the following English words with their Russian equivalents.
- •V. Translate the word combinations into Russian
- •VI. Match the word combinations to their definitions a to c.
- •VII. Give the word combinations for the definitions a to c from task VI
- •VIII.Translate the following words and word combinations
- •IX. Translate the following sentences into English
- •If we want to mention who performs an action, we can use by.
- •III. Change these active sentences into the passive so that they sound more
- •IV. The article below describes how a health care company develops new products. Complete the article with passive forms of the verbs in brackets.
- •I. Complete the story below with the past simple or past continuous forms of
- •Verbs in brackets.
- •Marketing Mix (the 4 Ps of Marketing)
- •I. Answer the questions
- •II. Match the words with their definitions.
- •III. Render the text in English.
- •IV. Translate the sentences into English.
- •I. Listen to the first part of an interview with Jonathan Turner, Managing
- •VII. Role play. One of you is the Marketing Director of a
- •1. Work in pairs. Each group is a team in the Marketing Department. Hold a
- •2. Present your ideas to the other teams in the Marketing Department.
- •Managing people
- •Vocabulary
- •I. Discuss these questions:
- •2. What qualities and skills should a good manager have? Choose the six
- •I. Look at these words based around manage and organise. Pronounce them.
- •IV. Match the verbs 1 to 7 with the prepositions and phrases a to g to make
- •V. Some verbs combine with more than one preposition. For example:
- •VI. Complete these sentences with suitable prepositions from ex. 3
- •I. Complete these sentences with the correct form of say or tell.
- •II. Use say, tell, ask to report this dialogue between two company directors.
- •It is now a week later. Say what happened last week, using the correct verb tenses.
- •I. Before reading, discuss these questions.
- •Clever Tactics for Brilliant Young Managers
- •II. Answer the questions about the first part of the article.
- •II. Formulate the main idea of the article.
- •III. Render the article in English.
- •IV. Translate into English:
- •I. Listen to the first part of the interview with Nigel Nicholson, Professor of Organisational Behaviour at London Business School and complete the notes using up to three words each time.
- •II. Listen to the second part of the interview. Decide which statement best
- •I. Which of the following do you agree with? Why?
- •I. Divide into groups:
- •III. Form new groups with people from groups a, b, c and d. Have a
- •Conflict
- •Vocabulary
- •I. How good are you at managing conflict? Answer the questions in the quiz below. Compare your score with the partner.
- •I. Use the correct form of these words or other words to complete the second
- •II. Use one of the adjectives or its opposites to complete the following
- •IV. Match these sentences halves. Six tips for being a more successful negotiator
- •V. Complete this article with the correct alternative. Stress
- •I. Correct the grammatical mistakes in these sentences.
- •II. Combine phrases from a and b to make conditional sentences. More than
- •III. Complete the second sentence in each pair using Second and
- •IV. Discuss these questions in pairs.
- •III. Find the words in the text which correspond to the following definitions.
- •IV. Complete these phrases with verbs from the list. Sometimes two variants
- •I. Before reading some advice about handling conflict, match the words from each part 1-3 to their meanings a-c. After reading each part, rank the five pieces of advice in order of usefulness.
- •II. Work in pairs.
- •III. Discuss how do people usually deal with personal conflict in your
- •I. Read this e-mail from Max, a senior sales representative, to Jeff, his sales manager. In eight lines there is one extra word that does not fit. Write that word in the space.
- •I. Which of the following are good ways of dealing with conflict in a
- •II. A union representative meets a general manager. The representative is
- •III. Listen again and complete the extracts.
- •IV. Discuss whether the extracts in Exercise III are examples of calming people down or creating solutions.
- •V. Work in pairs. Role-play this situation.
- •Planning. New business
- •Vocabulary
- •Part 1 Planning
- •I. Write the verbs from the list under the correct prefix to make words
- •III. Match the verbs in the left-hand column to the nouns in the right-hand
- •IV. Listening
- •V. Match the list of objectives 1-6 with the plans to achieve them a-f.
- •VI. Complete this text with the correct alternatives. Planning: when all goes right
- •VII. Choose one of the following events and tell your partner how you will
- •VIII. Translate into English:
- •I. The Managing Director of a Hong Kong-based hotel group is talking to his managers about the group’s future plans. Underline the plans that he mentions.
- •Keys to successful planning
- •III. Answer the questions.
- •IV. Render the text in English.
- •III. Role-play this situation.
- •Interest in possible topics for the radio programme
- •In addition to using questionnaires, eba held focus groups in a number of
- •Part 2 New Business
- •I. What conditions are important for people starting new businesses? Choose the three most important from this list. Can you think of any others?
- •I. Match the terms 1-10 to their definitions a-j.
- •II. Complete the economic profile. Don’t look back at the terms in task I.
- •I. Match these examples with the categories above.
- •III. Read the article carefully. Then decide whether these statements are true
- •IV. Match the verbs 1-8 to the nouns a-h to make word combinations from
- •V. Render the article in English.
- •I. Say these numbers. Listen and check after each group.
- •II. Try and answer these questions.
- •I. Read these extracts and decide which sections of the business plan checklist they come from.
- •II. Think of a business you would like to set up. To get a loan from the bank
- •In order to establish the company, you should present your business plan.
- •Products
- •Vocabulary
- •I. Describe some of your favourite products. Why do you like them? What do
- •In the infinitive form.
- •I. In these sentences two of the verbs are possible and one is incorrect. Tick
- •II. Match these sentences halves.
- •Isis Innovation
- •II. Decide whether these statements are true or false.
- •III. Find the words in the text which correspond to the following definitions or
- •IV. Render the article in English.
- •Virtual Passenger
- •Cultural awareness in doing business
- •Vocabulary
- •Important in creating a culture from the list given below. Give your
- •I. Match the words from the three columns below to make sentences.
- •I. Complete the sentences with the words given in the list:
- •III. Marketing Director of the Centre for International Briefing talks about
- •VI. Answer the questions using the information from task V.
- •I. Choose the most appropriate verb. In some situations both verbs are
- •Learning to cope with corporate culture clashes
- •Into Russian.
- •V. Answer the questions:
- •V. Render the text.
- •II. Work in pairs to answer these questions.
- •IV.Translate into English:
- •In what business situations would you use the words and expressions
- •In your opinion, which of these items of advice for a successful
- •Visitors from China
- •Writing file
- •I. Letters
- •II. Memos
- •Contents
I. Answer the questions
What is marketing?
What is the aim of the “market conception”?
What markets were created rather than identified?
Why do companies carry out marketing research?
What are the 4 Ps of marketing?
What are the two types of product?
What are the two categories of consumer goods?
What are industrial goods?
According to what factors is the potential market segmented?
What does the price of the product depend on?
What is the simplest pricing model?
Why is it necessary to promote goods and services?
What are the promotion tools?
II. Match the words with their definitions.
|
1. promotion
2. public relations
3. consumer goods
4. advertising
5. durable goods
6. demand 7. market segment 8. “white elephants” 9. product |
a. products that were developed and launched which provided to have little or no demand b. activities intended to sell a product or service using radio, TV, newspapers, magazines and leaflets. c. the total amount of a type of goods and services that people or companies buy in a particular period d. maintaining, improving and protecting the image of a company or product e. tools of getting the product or service to the customer f. goods which are bought rarely and last longer g. products that are bought by the final user h. goods and services to be sold i. a target customer group having common characteristics (such as sex, education, age, income level and so on) |
III. Render the text in English.
IV. Translate the sentences into English.
Чтобы не подвергать себя риску, компания проводит маркетинговые исследования.
Существует два вида товаров – потребительские и производственные.
Товары длительного пользования покупают реже и пользуются ими дольше.
Потенциальный рынок сегментируется в соответствие с такими факторами как пол, возраст, доход, образование и образ жизни потребителей.
Многие товары нацелены на определенные группы потребителей.
Самая простая модель ценообразования – это цена плюс.
Для того, чтобы маркетинговая кампания была успешной, она должна быть хорошо спланирована и хорошо профинансирована.
LISTENING 2
Successful marketing
(Market Leader Pre-Intermediate Unit 7 Recording 7.2, 7.3, 7.4)
I. Listen to the first part of an interview with Jonathan Turner, Managing
Consultant at Oxford Strategic Marketing, and complete the notes.
Keys to successful marketing
have a passionate curiosity for the ____(1)
get a deep understanding of their ____(2) and their ____(3)
analyse all the business ____(4) and market ____(5)constantly.
have a strong business ____(6)
have an instinctive understanding of how ____ ____ ____ ____(7)
II. Work in pairs. Discuss if the following points can contribute to
successful marketing and why. Which point do you think Jonathan will
mention next?
an awareness of the company’s strengths and weaknesses
an understanding of the opportunities and threats the company faces
good communication skills
a good, creative campaign
III. Listen to the second part of the interview and see if you were right.
Do you agree with Jonathan?
IV. Listen to the last part of the interview and answer the questions.
1. What kind of company is Oxford Strategic Marketing working for at the
moment?
How does the technique called ‘market segmentation’ work?
What did Oxford Strategic Marketing do for their client?
What was surprising about the results of the research?
LISTENING 3
Telephoning: exchanging information
(Market Leader Pre-Intermediate Unit 7 Recording 7.5, 7.6, 7.7, 7.8)
I. Listen to four people giving their telephone numbers. Tick the correct
numbers.
-
1. 244252
2. 881990
3. 020 8045 1930
4. 0033 2399 0324
II. Write down some of telephone numbers you know. Dictate them to your
partner.
III. Listen to the recordings of the English alphabet. Choose an address and
dictate it to your partner. Spell each word when you dictate. Check that
your partner has written the information correctly.
IV. Listen to the first part of a conversation between a Sales Director, Martin
and his Sales Manager, Fiona. Answer these questions:
Did they meet their sales targets?
How has the market share changed?
What were their total sales?
How much did they spend on shampoo advertising?
V. Now listen to the second part and complete the notes.
-
1. Customer’s name
2. Nationality
3. Telephone number
4. Meeting day and date
………………………………………
………………………………………
………………………………………
………………………………………
VI. Listen to the conversation again. Tick the phrases in the Useful Language
box Martin uses to check information, to ask for information and to end
the conversation.
Useful language
-
Checking the information
Sorry, did you say…?
Sorry, I didn’t catch that.
Could you repeat that, please?
Let me read that back to you.
Asking for information
Could you give me a few details?
What about the new range?
Did she say when she’d like to meet?
Finishing a conversation
OK, that’s it.
Thanks very much. That was very helpful.
I must go now.
I think that’s everything.