- •Министерство образования и науки российской федерации
- •Предисловие
- •Методическая записка
- •Business english
- •Vocabulary
- •I. Discuss these questions:
- •III. How can one find a good job? What is necessary to do if a person wants to
- •III. Look at the group of words below. Cross out the noun or noun phrase
- •IV. Make six sentences using one of the phrases from each part in Exercise
- •III. For example, You can make a fortune with a career in computers.
- •V. Translate the words and word combinations into English.
- •VI. Translate the sentences into English.
- •I. Complete the sentences with the Present Simple or the Present
- •II. Complete the text below with the Present Simple or the Present
- •1. We use can and could to:
- •2. We use would to:
- •III. Match the following words from the text with their definitions.
- •IV. Translate the part of the text in bold into Russian.
- •III. Answer the questions.
- •III. Decide which tip each of the following sentences could be added to.
- •IV. Match the verbs 1-5 with the noun phrases a-e to form expressions from
- •I. Listen to two people, Debbie and Nikola, discussing the article. Complete
- •II. Discuss these questions.
- •III. Listen to these extracts from the discussion and complete them. Do you
- •I. Listen to three phone calls and answer these questions.
- •II. Listen to the first call again. Complete the expressions on the right so they
- •III. Listen to the second call again and complete these phrases.
- •IV. Listen to the third call again. Underline each phrase the speaker uses.
- •V. Study the Useful language box below. Then role play the telephone calls using it.
- •VI. Watch the film and make a note of (a) which of the points from task II it
- •Companies
- •Vocabulary
- •V. 1. Complete the chart below with the information from the list.
- •2. Make sentences about the companies. For example
- •3. Now talk in the same way about one of the companies you know.
- •1. She has worked in Warsaw for six years.
- •2. She worked in London for three years.
- •II. Write the time expressions from the box under the correct heading.
- •II. Read the text and check your answers.
- •III. Find the figures in the story that correspond to the following pieces of
- •Information.
- •VII. Translate the first part of the text into Russian.
- •IX. Render the text in English.
- •X. Tell about a successful company you know using the questions from task
- •VIII as a plan of your story.
- •I. Before reading the article, answer the questions.
- •II. Read the article and match the headings to the correct paragraphs. One
- •Miele Focuses on Old-Fashioned Quality
- •1. Company strategy
- •III. Tick the factors below which contributed to Miele’s success.
- •Invent a company. Use the chart in Task II to help you prepare a
- •I. Look at these examples of phrasal verbs from the unit. What synonyms can
- •Valentino Chocolates
- •Investment Options
- •Sales and marketing
- •Vocabulary
- •I. Discuss these questions:
- •II. The “four Ps” form the basis of the marketing mix. If you want to market a
- •III. Think of some product you have bought recently. Why did you buy them?
- •IV. Tell your partner about a marketing campaign that impressed you. Why?
- •I. Choose the correct word to complete each sentence
- •II. Combine words from boxes a and b. Make phrases that match definitions
- •1 To 7. For example, credit card details – 2. The name, number and expiry
- •III. How do we call:
- •IV. Match the following English words with their Russian equivalents.
- •V. Translate the word combinations into Russian
- •VI. Match the word combinations to their definitions a to c.
- •VII. Give the word combinations for the definitions a to c from task VI
- •VIII.Translate the following words and word combinations
- •IX. Translate the following sentences into English
- •If we want to mention who performs an action, we can use by.
- •III. Change these active sentences into the passive so that they sound more
- •IV. The article below describes how a health care company develops new products. Complete the article with passive forms of the verbs in brackets.
- •I. Complete the story below with the past simple or past continuous forms of
- •Verbs in brackets.
- •Marketing Mix (the 4 Ps of Marketing)
- •I. Answer the questions
- •II. Match the words with their definitions.
- •III. Render the text in English.
- •IV. Translate the sentences into English.
- •I. Listen to the first part of an interview with Jonathan Turner, Managing
- •VII. Role play. One of you is the Marketing Director of a
- •1. Work in pairs. Each group is a team in the Marketing Department. Hold a
- •2. Present your ideas to the other teams in the Marketing Department.
- •Managing people
- •Vocabulary
- •I. Discuss these questions:
- •2. What qualities and skills should a good manager have? Choose the six
- •I. Look at these words based around manage and organise. Pronounce them.
- •IV. Match the verbs 1 to 7 with the prepositions and phrases a to g to make
- •V. Some verbs combine with more than one preposition. For example:
- •VI. Complete these sentences with suitable prepositions from ex. 3
- •I. Complete these sentences with the correct form of say or tell.
- •II. Use say, tell, ask to report this dialogue between two company directors.
- •It is now a week later. Say what happened last week, using the correct verb tenses.
- •I. Before reading, discuss these questions.
- •Clever Tactics for Brilliant Young Managers
- •II. Answer the questions about the first part of the article.
- •II. Formulate the main idea of the article.
- •III. Render the article in English.
- •IV. Translate into English:
- •I. Listen to the first part of the interview with Nigel Nicholson, Professor of Organisational Behaviour at London Business School and complete the notes using up to three words each time.
- •II. Listen to the second part of the interview. Decide which statement best
- •I. Which of the following do you agree with? Why?
- •I. Divide into groups:
- •III. Form new groups with people from groups a, b, c and d. Have a
- •Conflict
- •Vocabulary
- •I. How good are you at managing conflict? Answer the questions in the quiz below. Compare your score with the partner.
- •I. Use the correct form of these words or other words to complete the second
- •II. Use one of the adjectives or its opposites to complete the following
- •IV. Match these sentences halves. Six tips for being a more successful negotiator
- •V. Complete this article with the correct alternative. Stress
- •I. Correct the grammatical mistakes in these sentences.
- •II. Combine phrases from a and b to make conditional sentences. More than
- •III. Complete the second sentence in each pair using Second and
- •IV. Discuss these questions in pairs.
- •III. Find the words in the text which correspond to the following definitions.
- •IV. Complete these phrases with verbs from the list. Sometimes two variants
- •I. Before reading some advice about handling conflict, match the words from each part 1-3 to their meanings a-c. After reading each part, rank the five pieces of advice in order of usefulness.
- •II. Work in pairs.
- •III. Discuss how do people usually deal with personal conflict in your
- •I. Read this e-mail from Max, a senior sales representative, to Jeff, his sales manager. In eight lines there is one extra word that does not fit. Write that word in the space.
- •I. Which of the following are good ways of dealing with conflict in a
- •II. A union representative meets a general manager. The representative is
- •III. Listen again and complete the extracts.
- •IV. Discuss whether the extracts in Exercise III are examples of calming people down or creating solutions.
- •V. Work in pairs. Role-play this situation.
- •Planning. New business
- •Vocabulary
- •Part 1 Planning
- •I. Write the verbs from the list under the correct prefix to make words
- •III. Match the verbs in the left-hand column to the nouns in the right-hand
- •IV. Listening
- •V. Match the list of objectives 1-6 with the plans to achieve them a-f.
- •VI. Complete this text with the correct alternatives. Planning: when all goes right
- •VII. Choose one of the following events and tell your partner how you will
- •VIII. Translate into English:
- •I. The Managing Director of a Hong Kong-based hotel group is talking to his managers about the group’s future plans. Underline the plans that he mentions.
- •Keys to successful planning
- •III. Answer the questions.
- •IV. Render the text in English.
- •III. Role-play this situation.
- •Interest in possible topics for the radio programme
- •In addition to using questionnaires, eba held focus groups in a number of
- •Part 2 New Business
- •I. What conditions are important for people starting new businesses? Choose the three most important from this list. Can you think of any others?
- •I. Match the terms 1-10 to their definitions a-j.
- •II. Complete the economic profile. Don’t look back at the terms in task I.
- •I. Match these examples with the categories above.
- •III. Read the article carefully. Then decide whether these statements are true
- •IV. Match the verbs 1-8 to the nouns a-h to make word combinations from
- •V. Render the article in English.
- •I. Say these numbers. Listen and check after each group.
- •II. Try and answer these questions.
- •I. Read these extracts and decide which sections of the business plan checklist they come from.
- •II. Think of a business you would like to set up. To get a loan from the bank
- •In order to establish the company, you should present your business plan.
- •Products
- •Vocabulary
- •I. Describe some of your favourite products. Why do you like them? What do
- •In the infinitive form.
- •I. In these sentences two of the verbs are possible and one is incorrect. Tick
- •II. Match these sentences halves.
- •Isis Innovation
- •II. Decide whether these statements are true or false.
- •III. Find the words in the text which correspond to the following definitions or
- •IV. Render the article in English.
- •Virtual Passenger
- •Cultural awareness in doing business
- •Vocabulary
- •Important in creating a culture from the list given below. Give your
- •I. Match the words from the three columns below to make sentences.
- •I. Complete the sentences with the words given in the list:
- •III. Marketing Director of the Centre for International Briefing talks about
- •VI. Answer the questions using the information from task V.
- •I. Choose the most appropriate verb. In some situations both verbs are
- •Learning to cope with corporate culture clashes
- •Into Russian.
- •V. Answer the questions:
- •V. Render the text.
- •II. Work in pairs to answer these questions.
- •IV.Translate into English:
- •In what business situations would you use the words and expressions
- •In your opinion, which of these items of advice for a successful
- •Visitors from China
- •Writing file
- •I. Letters
- •II. Memos
- •Contents
I. Listen to the first part of the interview with Nigel Nicholson, Professor of Organisational Behaviour at London Business School and complete the notes using up to three words each time.
Managers of people
To be a good manager, you need to understand that there are themes which ____ ____ (1), such as families, or the fact that everyone needs to be respected.
In addition, you also need to understand how everyone is ____(2) to the way you, as a manager, are.
The secret is to try to know what the world looks like ____ ____ ____(3) of another person.
In order to do that, you need to be very good at asking questions and
____ ____ ____(4) .
II. Listen to the second part of the interview. Decide which statement best
summarises Nigel’s view of the changes in the way people behave at work.
The time people spend reflecting unfortunately reduces the amount of work they do.
People have to spend more time at work and are therefore under a lot of pressure.
People live fast but shouldn’t forget to take time to stand back and reflect.
LISTENING 2
Successful meetings
(Market Leader Pre-Intermediate Unit 4 Recording 4.4)
I. Which of the following do you agree with? Why?
1. The best number for a meeting is six people or fewer.
Never have food or drink during a meeting.
Always start and finish a meeting on time.
You should sit round a table when you have a meeting.
A meeting must always have a leader.
At a formal meeting each person should speak in turn.
Listen to a meeting of the Marketing Department of Freestyle, a sports equipment company. The company has developed a new product, swimming goggles which adapt to each person’s face and eyesight. The meeting is held to discuss the launch of the product. Answer the questions.
What are the two aims of the meeting?
Why does Katharina want to launch the goggles early in the year?
Which months for the launch do the participants discuss?
Which types of shops does Julia want to target?
Listen again. Tick the expressions which Inge, the chairperson, uses.
Can we start, please?
The purpose of this meeting is to decide the date of the launch.
Katharina, what do you think?
OK, let’s hear a few more views.
Nadia, how do you feel about this?
You’re right, Katharina. Let’s get back to the point.
OK everyone. I think on the balance we agree…
I want us to talk about sales outlets now.
Listen again and complete.
Katharina I’m in ____ (1) of February or March. There’s a gap in the ____(2)
for our products. Why wait any longer?
Inge … Kenneth, what’s your opinion?
Kenneth Mmm, I ____ ____ (3) about February. It’s a bit early in the year.
I ____(4) we launch in May or June. People go on holiday then.
Nadia … The price should be high. I’d say at least eighty dollars.
Katharina ____ ____(5) a minute. I thought we were talking about the
launch date, not about promotion.
Inge … Which outlets ____ ____ ____(6) we should target?
Julia ____ ____(7)we should start with the specialist stores. That’s
where most swimmers buy their goggles.
Inge What ____ ____ ____(8) by specialist stores, Julia?
Useful language
|
CHAIRPERSON
Beginning the meeting Can we start, please? Right, let’s begin.
Stating the aim The main aim of the meeting is to … The purpose of this meeting is to …
Asking for comments What do you think? How do you feel about this?
Changing the subject Let’s move on now to … The next item of the agenda is …
Clarifying What do you mean by … Sorry, I don’t quite understand.
Summarising OK, let’s summarise. |
PARTICIPANTS
Giving opinions I think … I’m in favour of …
Making suggestions Perhaps we should … We could …
Agreeing I think you’re right. I (totally) agree.
Disagreeing I’m afraid I don’t agree.
Interrupting Hold on (a moment). Can I just say something?
|
Role play. Work in groups of up to five people.
Freestyle has a new tennis racket called Worldbeater. It is light but gives players increased power and control. The Marketing Department holds a meeting to discuss the strategy of its launch.
Read you role cards and hold the meeting. At the end, the chairperson should summarise your decisions. Make use of the phrases from the Useful Language box.
Chairperson
You lead the meeting. Ask for participants’ opinions and help them reach agreement. You must decide the following points concerning the launch of Worldbeater:
Its selling price
Its target customer
Advertising/promotion
Participant 1
You have the following opinions concerning Worldbeater:
Selling price: 240 dollars
Target consumer: professional players
Advertising/promotion specialist magazines
Participant 2
You have the following opinions concerning Worldbeater:
Selling price: 150 dollars
Target consumer: all tennis players, all age groups
Advertising/promotion national/local newspapers and TV commercials
Participant 3
You have the following opinions concerning Worldbeater:
Selling price: 180 dollars
Target consumer: all tennis players, all age groups
Advertising/promotion advertising in clubs, at tennis courts and in the press
Participant 4
You have the following opinions concerning Worldbeater:
Selling price: 200 dollars
Target consumer: people with money and fashion-conscious tennis
players
Advertising/promotion endorsement contracts with famous players or film
stars
CASE STUDY
Background
Just over a year ago, two marine equipment manufactures, Muller and Peterson, joined together to form a large company called Muller Peterson Marine (MPM). MPM’s new sales team was made up of representatives of both companies. It was led by Muller’s Sales Manager, and Peterson’s Sales Manager became his deputy.
At the end of the first year, it has become clear that the two groups of sales representatives have very different aims, beliefs and ways of working. These are summarized below.
Muller sales representatives
They are ambitious and very competitive. They are mainly interested in increasing their basic salary and commission. They think he company’s main aim is to maximize profit. If they do that, the company will be profitable.
They promise their customers early delivery dates, but the company often
cannot meet the dates and the customers complain.
They send in short sales reports which are often late and incomplete. They usually forget to send written follow-up when customers place an order.
They are happy with the present system of payment: low basic salary, high commission.
They keep information about customers to themselves, rather than sharing it with their colleagues
They are aggressive when selling and put pressure on customers to buy. For example, they often offer expensive gifts to the customers to build up loyalty and to persuade them to place an order. They say that MPM’s products are the best in the world.
Peterson sales representatives
They believe in working as a team and supporting each other. They think the company’s aim is to keep the customers happy and to build up good customers relations. If they do that, the company will be profitable.
They believe that the company should always meet its delivery dates. Therefore they do not promise customers very early delivery.
They send in well-written, informative reports on or before the deadline. They always provide written follow-up when a customer places an order. They would like a higher basic salary and a bonus paid to the team if they exceed their monthly sales target.
They believe that staff should co-operate at all times and share information about customers with each other. This is the best to maximize sales.
Their sales approach is to build up customer loyalty by gaining their trust. They do not put pressure on customers to buy. They let the customer decide if the product is suitable. They do not believe in giving expensive gifts to customers. Gifts should never exceed €30 in value, in their opinion.
Task
The Sales Manager and Deputy Sales Manager decide to hold a meeting with representatives of both groups. The purpose of the meeting is to decide what actions to take so that the sales representatives work together more effectively.