- •Министерство образования и науки российской федерации
- •Предисловие
- •Методическая записка
- •Business english
- •Vocabulary
- •I. Discuss these questions:
- •III. How can one find a good job? What is necessary to do if a person wants to
- •III. Look at the group of words below. Cross out the noun or noun phrase
- •IV. Make six sentences using one of the phrases from each part in Exercise
- •III. For example, You can make a fortune with a career in computers.
- •V. Translate the words and word combinations into English.
- •VI. Translate the sentences into English.
- •I. Complete the sentences with the Present Simple or the Present
- •II. Complete the text below with the Present Simple or the Present
- •1. We use can and could to:
- •2. We use would to:
- •III. Match the following words from the text with their definitions.
- •IV. Translate the part of the text in bold into Russian.
- •III. Answer the questions.
- •III. Decide which tip each of the following sentences could be added to.
- •IV. Match the verbs 1-5 with the noun phrases a-e to form expressions from
- •I. Listen to two people, Debbie and Nikola, discussing the article. Complete
- •II. Discuss these questions.
- •III. Listen to these extracts from the discussion and complete them. Do you
- •I. Listen to three phone calls and answer these questions.
- •II. Listen to the first call again. Complete the expressions on the right so they
- •III. Listen to the second call again and complete these phrases.
- •IV. Listen to the third call again. Underline each phrase the speaker uses.
- •V. Study the Useful language box below. Then role play the telephone calls using it.
- •VI. Watch the film and make a note of (a) which of the points from task II it
- •Companies
- •Vocabulary
- •V. 1. Complete the chart below with the information from the list.
- •2. Make sentences about the companies. For example
- •3. Now talk in the same way about one of the companies you know.
- •1. She has worked in Warsaw for six years.
- •2. She worked in London for three years.
- •II. Write the time expressions from the box under the correct heading.
- •II. Read the text and check your answers.
- •III. Find the figures in the story that correspond to the following pieces of
- •Information.
- •VII. Translate the first part of the text into Russian.
- •IX. Render the text in English.
- •X. Tell about a successful company you know using the questions from task
- •VIII as a plan of your story.
- •I. Before reading the article, answer the questions.
- •II. Read the article and match the headings to the correct paragraphs. One
- •Miele Focuses on Old-Fashioned Quality
- •1. Company strategy
- •III. Tick the factors below which contributed to Miele’s success.
- •Invent a company. Use the chart in Task II to help you prepare a
- •I. Look at these examples of phrasal verbs from the unit. What synonyms can
- •Valentino Chocolates
- •Investment Options
- •Sales and marketing
- •Vocabulary
- •I. Discuss these questions:
- •II. The “four Ps” form the basis of the marketing mix. If you want to market a
- •III. Think of some product you have bought recently. Why did you buy them?
- •IV. Tell your partner about a marketing campaign that impressed you. Why?
- •I. Choose the correct word to complete each sentence
- •II. Combine words from boxes a and b. Make phrases that match definitions
- •1 To 7. For example, credit card details – 2. The name, number and expiry
- •III. How do we call:
- •IV. Match the following English words with their Russian equivalents.
- •V. Translate the word combinations into Russian
- •VI. Match the word combinations to their definitions a to c.
- •VII. Give the word combinations for the definitions a to c from task VI
- •VIII.Translate the following words and word combinations
- •IX. Translate the following sentences into English
- •If we want to mention who performs an action, we can use by.
- •III. Change these active sentences into the passive so that they sound more
- •IV. The article below describes how a health care company develops new products. Complete the article with passive forms of the verbs in brackets.
- •I. Complete the story below with the past simple or past continuous forms of
- •Verbs in brackets.
- •Marketing Mix (the 4 Ps of Marketing)
- •I. Answer the questions
- •II. Match the words with their definitions.
- •III. Render the text in English.
- •IV. Translate the sentences into English.
- •I. Listen to the first part of an interview with Jonathan Turner, Managing
- •VII. Role play. One of you is the Marketing Director of a
- •1. Work in pairs. Each group is a team in the Marketing Department. Hold a
- •2. Present your ideas to the other teams in the Marketing Department.
- •Managing people
- •Vocabulary
- •I. Discuss these questions:
- •2. What qualities and skills should a good manager have? Choose the six
- •I. Look at these words based around manage and organise. Pronounce them.
- •IV. Match the verbs 1 to 7 with the prepositions and phrases a to g to make
- •V. Some verbs combine with more than one preposition. For example:
- •VI. Complete these sentences with suitable prepositions from ex. 3
- •I. Complete these sentences with the correct form of say or tell.
- •II. Use say, tell, ask to report this dialogue between two company directors.
- •It is now a week later. Say what happened last week, using the correct verb tenses.
- •I. Before reading, discuss these questions.
- •Clever Tactics for Brilliant Young Managers
- •II. Answer the questions about the first part of the article.
- •II. Formulate the main idea of the article.
- •III. Render the article in English.
- •IV. Translate into English:
- •I. Listen to the first part of the interview with Nigel Nicholson, Professor of Organisational Behaviour at London Business School and complete the notes using up to three words each time.
- •II. Listen to the second part of the interview. Decide which statement best
- •I. Which of the following do you agree with? Why?
- •I. Divide into groups:
- •III. Form new groups with people from groups a, b, c and d. Have a
- •Conflict
- •Vocabulary
- •I. How good are you at managing conflict? Answer the questions in the quiz below. Compare your score with the partner.
- •I. Use the correct form of these words or other words to complete the second
- •II. Use one of the adjectives or its opposites to complete the following
- •IV. Match these sentences halves. Six tips for being a more successful negotiator
- •V. Complete this article with the correct alternative. Stress
- •I. Correct the grammatical mistakes in these sentences.
- •II. Combine phrases from a and b to make conditional sentences. More than
- •III. Complete the second sentence in each pair using Second and
- •IV. Discuss these questions in pairs.
- •III. Find the words in the text which correspond to the following definitions.
- •IV. Complete these phrases with verbs from the list. Sometimes two variants
- •I. Before reading some advice about handling conflict, match the words from each part 1-3 to their meanings a-c. After reading each part, rank the five pieces of advice in order of usefulness.
- •II. Work in pairs.
- •III. Discuss how do people usually deal with personal conflict in your
- •I. Read this e-mail from Max, a senior sales representative, to Jeff, his sales manager. In eight lines there is one extra word that does not fit. Write that word in the space.
- •I. Which of the following are good ways of dealing with conflict in a
- •II. A union representative meets a general manager. The representative is
- •III. Listen again and complete the extracts.
- •IV. Discuss whether the extracts in Exercise III are examples of calming people down or creating solutions.
- •V. Work in pairs. Role-play this situation.
- •Planning. New business
- •Vocabulary
- •Part 1 Planning
- •I. Write the verbs from the list under the correct prefix to make words
- •III. Match the verbs in the left-hand column to the nouns in the right-hand
- •IV. Listening
- •V. Match the list of objectives 1-6 with the plans to achieve them a-f.
- •VI. Complete this text with the correct alternatives. Planning: when all goes right
- •VII. Choose one of the following events and tell your partner how you will
- •VIII. Translate into English:
- •I. The Managing Director of a Hong Kong-based hotel group is talking to his managers about the group’s future plans. Underline the plans that he mentions.
- •Keys to successful planning
- •III. Answer the questions.
- •IV. Render the text in English.
- •III. Role-play this situation.
- •Interest in possible topics for the radio programme
- •In addition to using questionnaires, eba held focus groups in a number of
- •Part 2 New Business
- •I. What conditions are important for people starting new businesses? Choose the three most important from this list. Can you think of any others?
- •I. Match the terms 1-10 to their definitions a-j.
- •II. Complete the economic profile. Don’t look back at the terms in task I.
- •I. Match these examples with the categories above.
- •III. Read the article carefully. Then decide whether these statements are true
- •IV. Match the verbs 1-8 to the nouns a-h to make word combinations from
- •V. Render the article in English.
- •I. Say these numbers. Listen and check after each group.
- •II. Try and answer these questions.
- •I. Read these extracts and decide which sections of the business plan checklist they come from.
- •II. Think of a business you would like to set up. To get a loan from the bank
- •In order to establish the company, you should present your business plan.
- •Products
- •Vocabulary
- •I. Describe some of your favourite products. Why do you like them? What do
- •In the infinitive form.
- •I. In these sentences two of the verbs are possible and one is incorrect. Tick
- •II. Match these sentences halves.
- •Isis Innovation
- •II. Decide whether these statements are true or false.
- •III. Find the words in the text which correspond to the following definitions or
- •IV. Render the article in English.
- •Virtual Passenger
- •Cultural awareness in doing business
- •Vocabulary
- •Important in creating a culture from the list given below. Give your
- •I. Match the words from the three columns below to make sentences.
- •I. Complete the sentences with the words given in the list:
- •III. Marketing Director of the Centre for International Briefing talks about
- •VI. Answer the questions using the information from task V.
- •I. Choose the most appropriate verb. In some situations both verbs are
- •Learning to cope with corporate culture clashes
- •Into Russian.
- •V. Answer the questions:
- •V. Render the text.
- •II. Work in pairs to answer these questions.
- •IV.Translate into English:
- •In what business situations would you use the words and expressions
- •In your opinion, which of these items of advice for a successful
- •Visitors from China
- •Writing file
- •I. Letters
- •II. Memos
- •Contents
III. Listen again and complete the extracts.
1. Look, Tracy, I understand what you’re ____(1), but it just isn’t
possible anymore.
2. We’ve got to do something about it. Ok, ____ ____(2) this?
____ ____(3) we keep five spaces for staff, and it’s first come, first served?
3. There is another ____(4). How about if the staff park their cars in the
car park near the station?
4. OK, Tracy. What if we ____(5) help towards the cost? We
____(6) be able to pay, say, 30 percent.
IV. Discuss whether the extracts in Exercise III are examples of calming people down or creating solutions.
Useful language
|
Calming down a negotiation I understand what you’re saying. I can see your point of view. Well, I know/see what you mean. Why don’t we come back to that later? Let’s have a break and come back with some fresh ideas.
Creating solutions A compromise could be to… How about if … What if … Let’s look at this another way … Another possibility is … It’s worth considering … |
Closing a negotiation Let’s see what we’ve got. Can I go over what we’ve got? Let’s go over the main points again. Ok, I think that covers everything. We’ve got a deal. Fine. Right. That’s it then. |
V. Work in pairs. Role-play this situation.
One day the staff find that prices have risen by over 50% in the staff restaurant. This is because the company has stopped subsidizing all drinks and meals. Their union representative meets the general manager to discuss the situation. You are either the union representative or the general manager. Use the information given below.
Union representative
The workers are very unhappy with the price increases. They think that the subsidized restaurant is part of their terms and conditions of work. They are also angry that management did not discuss their plans with them first. You want to negotiate a solution to the problem. Your objectives are:
to get subsidized meals back immediate, or
to postpone the cuts in subsidies until the staff have been properly consulted.
General Manager
You think the staff restaurant still offers good value for money, despite the cuts in subsidies. Prices are similar to those in other companies in your area. The company has to reduce costs or the staff’s salaries will be reduced. You want to negotiate a solution to the problem. Your objectives are:
1. to listen carefully to what the union representative says.
2. to explain why the cuts in subsidies are necessary.
CASE STUDY
European Campers
Background
Todd Foster became Marketing Manager of European Campers a year ago. The company, which was founded by Charles Holden, its Chief Executive, is based in Bordeaux, France. It makes and sells camping and outdoor equipment.
Todd, aged 34, is an American with a Master’s Degree in Business Administration (MBA). Since Todd joined the company two years ago, profits have risen dramatically and a company is enjoying great success.
A problem with the top salesman.
Olivier Moyons has three sales areas: France, Spain and Italy. He has been with the company for twelve years and everyone agrees that he is a brilliant salesman. His results are outstanding. In fact, the sales from his areas amount to 24% of the firms total sales. Unfortunately, however, Olivier is very difficult to manage. Todd cannot control him properly and this is causing problems.
Here are some examples of Olivier’s unacceptable behaviour:
Olivier spends far too much money on entertainment and gifts for his customers. His expenses are much higher than all the other representatives.
He only sent five sales reports last year instead of sending twelve (one each month).
He crashed his company car. He blamed bad road conditions but Todd believes he had drunk too much alcohol.
He has still not introduced Todd to the biggest buyers in his areas. He says buyers are too busy to meet Todd.
He often does not call back when Todd leaves messages on Olivier’s mobile phone.
He has missed several important meetings, saying that he is unwell or feels stressed.
Conflict
Two weeks ago Olivier got a large order from a department store chain for some camping tables and chairs. However, the equipment had to be delivered by the end of the month, at the latest. When he telephoned the Production Manager Jacques Picard to arrange delivery of the goods, Jacques told him that he could not produce the goods and deliver them by that date. Olivier became very angry and was extremely rude to him. Jacques complained to Todd about Olivier’s behaviour. Jacques explained that a very good customer had also placed an order for some tables and chairs, and this order had to be given priority. Jacques ended the conversation by saying, ‘Olivier may be a good salesman, but no one likes him here. He’s rude and cares only about himself. He’s impossible to work with’.
Listening
At the beginning of the week, Olivier arranged to meet Todd at the head office in Bordeaux.
Listen to this extract from their conversation, make notes.
(Market Leader Pre-Intermediate Unit 10.4)
Task:
You are negotiating as either:
Charles Holden, Chief Executive, or
Todd Foster, Marketing Manager
You disagree about how to handle the problem with Olivier Moyons. Try to negotiate a suitable solution. Read your role card, prepare for your meeting and then negotiate solution to the problem.
Meet as one group and compare the decisions you have taken. Try to persuade your colleagues that your solution was the best.
Charles Holden
You like both Todd Foster and Olivier Moyons. Olivier is a difficult employee, but you have been friends with him for years. He’s very valuable to the company. You’d like to keep Olivier if possible and to find ways of dealing with the situation.
Todd Foster
You want Olivier Moyons to leave the company. Try to persuade Charles Holden to let Olivier go. If Charles does not agree, try to negotiate a suitable solution to the problem.
Writing
You are Head of Personnel at European Campus. Write a letter to Olivier Moyons, informing him of the result of the meeting between Charles Holden and Todd Foster. Use the Writing File.
European Campers
100, Avenue de la Republique
33405 Bordeaux
Dear Mr. Moyons
I am writing to inform you of the outcome of the recent meeting between Charles Holden and Todd Foster……
MODULE 6