- •Product
- •What is a Product
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate into Ukrainian:
- •The definition of a defect is «if the customer doesn’t like a product, it’s a defect».
- •VIII. Translate into English using words of the text:
- •IX. Find synonyms for the following words used in the text:
- •X. Combine these pairs of sentences with an appropriate connector:
- •XI. The following are common abbreviations. Categorize them coding them with:
- •XII. Make the sentences with the Complex Object with the Infinitive following the models:
- •XIII. Read and discuss the following text and give answers to the questions below: What Is a Brand?
- •XIV. Translate into English:
- •XV. Assignment:
- •Text b Product Classification
- •IV. Find English equivalents to the words and word combinations given below:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Using the words and word combinations from the text and exercise VI answer the following questions in English:
- •VIII. Translate into Ukrainian paying attention to the words in bold type:
- •Product mix decisions
- •X. Match the words with their definitions:
- •XI. Make up sentences with the Complex Subject with the Infinitive following the models:
- •XII. Select connectors from the list below to complete the sentences:
- •XIII. Translate into English:
- •XIV. Assignment.
- •Pricing
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •V. Match cause with effect to complete the sentences below (if clauses):
- •VI. Match the price term with the person or organization that charges it:
- •VII. Translate into English:
- •VIII. Translate the following sentences into Ukrainian paying attention to the gerund:
- •IX. Read and retell the text: Marketing-Mix Strategy
- •X. Read and translate the text. Підходи музеїв до встановлення розмірів плати за вхід
- •XI. Discussing the issue:
- •Text b Costs
- •I. Key terms:
- •II. Vocabulary notes:
- •III. Answer the following questions:
- •IV. Find in the text the following words and word combinations and translate the sentences in which they are used:
- •V. Find English equivalents to the words and word combinations given below:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Study the use of words cost, price, charge.
- •VIII. Comment on the use of Participle in the following sentences. Translate into Ukrainian.
- •IX. Make up sentences with the Nominative Absolute Participial Construction according to the models:
- •X. Make up a few sentences with the verbs «rise», «raise», «arise», «arouse». Study the Note.
- •XI. Write a resume of the text given below:
- •XII. Translate the following in writing:
- •Promoting
- •Promotion mix
- •I. Key terms:
- •III. Answer the following question:
- •IV. Find English equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences into Ukrainian:
- •VIII. Give synonyms of:
- •IX. Make up a few sentences with «might» following the model:
- •X. Read and translate the text: Advertising
- •Table 1. Top ten national advertisers
- •XI. Write a resume of the text given above.
- •XII. Read the text and write a précis in English in about 200 words: квіткова промисловість у пошуках «рожевих» прибутків
- •Text b public relations
- •I. Key terms:
- •III. Answer the following questions:
- •IV. Give Ukrainian equivalents to the words and word combinations given below and use them in your own sentences:
- •V. Match the English and Ukrainian equivalents:
- •VI. Memorize the following terms and use them in your own sentences:
- •VII. Translate the following sentences:
- •VIII. Find antonyms for the following words:
- •IX. Translate into English the following text: два приклади успішних пропагандистських кампаній
- •X. Read and retell the following text: Global marketing into the twenty-first century
VII. Translate the following sentences:
Public relations professionals use several tools. One of the major tools is news.
Public relations people also prepare written materials to reach and influence their target markets. These materials include annual reports, brochures, articles, and company newsletters and magazines.
The first task is to set objectives for public relations.
Many companies now want their public relations departments to manage all of their activities with a view toward marketing the company and improving the bottom line.
Public relations results are difficult to measure because PR is used with other promotion tools and its impact is often indirect.
Public relations — gaining favourable publicity and creating a favourable company image — is the least used of the major promotion tools, although it has great potential for building awareness and preference.
Public relations people give the client a «clippings book» showing all the media that carried news about the product.
The major public relations decisions are setting objectives, choosing messages and vehicles, implementing the plan, and evaluating public relations results.
One of the main assets of public relations people is their personal relationships with media editors.
Sales and profit impact, if obtainable, is the best measure of public relations effort.
Organized markets or produce exchanges have been established for cotton, wool, tea, coffee, wheat, rubber, timber, tin, copper and some other commodities. Thus, there are
Coca-Cola executives claim that the Coke/CAA relationship sets a new paradigm for the advertising creative process.
Companies must do more than make good products — they must inform consumers about product benefits and carefully position products in consumers’ mind.
Advertising agencies were started in the mid-to-late 1800-s by salespeople and brokers who worked for the media and received a commission for selling advertising space to various companies.
Different organizations handle advertising in different ways. In small companies, advertising might be handled by someone in the sales department. Large companies set up advertising budget; work with the ad agency; and handle direct-mail advertising, dealer display, and other advertising not done by the agency.
An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time.
Reminder advertising is important for mature products — it keeps consumers thinking about the product.
The media habits of target consumers will affect media choice — for example, radio and television are the best media for reaching teenagers.
Many countries have extensive systems of laws restricting how much a company can spend on advertising, the media used, the nature of advertising claims and other aspects of the advertising program.
Speeches can also create product and company publicity.
VIII. Find antonyms for the following words:
to build |
broader |
major |
good |
to include |
public |
various |
many |
foreign |
favourable |
other |
lower |
old |
to create |
interesting |
simply |
use |
to improve |
busy |
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