- •Череповецкий государственный университет
- •Кафедра экономики
- •Современный бизнес
- •Contents
- •Введение
- •Unit 1. The effects of demand and supply on business
- •1.1. Markets
- •Test Questions
- •Case study ‘Understanding the Market’
- •1.2. The Operation of Markets
- •If social costs exceed social benefits, the decision to produce a good or service makes society worse off even if the producers make a profit.
- •If social costs are less than social benefits, the decision to produce a good or service will make society better off. Test Questions
- •Case study ‘Record Industry’
- •1.3. The Effects of Government Policy on Markets
- •Indirect taxes
- •Test Questions
- •Unit 2. The competitiveness of a firm
- •2.1. The Performance of an Industry
- •International Trade
- •International comparisons
- •2.2. Government Action to Improve Competitiveness
- •2.3. Government Action and International Trade
- •2.4. Business Competitive Strategies
- •Test questions
- •Case Study
- •Unit 3. Business Organisations
- •3.1. Types of Business Organization
- •3.2. Organizational Structures
- •3.3. Factors Influencing the Organisational Structure
- •Internal factors
- •Test Questions
- •Case Study ‘Business Organisation & Structure’
- •Unit 4. Administrative systems
- •4.1. The Purpose of Administrative System
- •4.2. Administration Functions in Business
- •4.3. Evaluating Administrative Systems
- •4.4. Information Technology in Administration
- •Test Questions
- •Case Study ‘Satellite Supplies’
- •Unit 5. Communications Systems
- •5.1. Why Do Businesses Need Communications System?
- •5.2. The Objectives of Communication
- •5.3. Verbal Communication
- •Internal communications
- •5.5. Evaluating Communication Systems in Business
- •Test Questions
- •Case Study ‘Can You Communicate?’
- •Unit 6. Information Processing
- •6.1. The Purposes of Information Processing
- •6.2. Types of Information Processing Systems
- •Information Technology: positive and negative effects
- •6.3. Evaluating Information Processing Systems
- •Test Questions
- •Case Study “Information Technologies in Business”
- •Unit 7. The principles and functions of marketing
- •7.1. What is Marketing?
- •7.2. The Objectives of Marketing
- •7.3. Implementing the Marketing Mix
- •Test Questions
- •Unit 8. Market Research
- •8.1. What is Market Research?
- •8.2. Sources of Marketing Information
- •Information requirements
- •Internal sources
- •8.3. Primary Research
- •8.4. Market Changes
- •Information on sales
- •Test Questions
- •Case Study ‘Sun Rush’
- •4M Brits shrug off gloom in sun rush
- •Unit 9. Marketing Communications
- •9.1. Targeting an Audience
- •9.2. How to Reach a Target Audience
- •9.3. Product Performance
- •9.4. Guidelines and Controls on Marketing Communications
- •Test Questions
- •Case Study ‘Marketing Communication’
- •Unit 10. Customer Service and Sales Methods
- •10.1. ‘The Customer Is Always Right’
- •10.2. Placing the Product – Distribution
- •Indirect distribution via intermediaries
- •10.3. Closing the Sale
- •Test Questions
- •Case Study ‘Company Handbook’
- •Unit 11. Production
- •11.1. What is Production?
- •11.2. Just in Time Production and Total Quality Management
- •11.3. Improving the Productivity of Labour
- •11.4. Health and Safety at Work
- •11.5. Reducing Pollution from Production
- •In the working environment
- •In the natural environment
- •Test Questions
- •Case Study ‘Production and Productivity Consulting’
- •11.6. The Costs of Production
- •Identifying business costs
- •Indirect costs
- •Insurance
- •Variable costs
- •Test Questions
- •Case study ‘Waterhouse Waffles’
- •Unit 12. Pricing decisions and strategies
- •12.1. The Pricing Decision
- •12.2. Cost-Based Pricing
- •12.3. Market-Based Pricing
- •12.4. Competition-Based Pricing
- •12.5. Problems with Demand- and Competition-Based Pricing
- •Test Questions
- •Case Study ‘What Price Promotion?’
- •Unit 13. Monitoring business performance
- •13.1. Accounting for Business Control
- •13.2. Budgetary Control
- •Variance analysis
- •13.3. Ratio analysis
- •Test Questions
- •Case Study ‘Business Performance’
- •Unit 14. Preparing a business plan
- •14.1. What Is a Business Plan?
- •14.2. The Purposes of a Business Plan
- •14.3. Legal and Insurance Implications
- •Insurance
- •14.4. Business Resources
- •14.5. Potential Support for a Business Plan
- •Some review questions
- •Unit 15. Producing a Business Plan
- •15.1. Business Objectives and Timescales
- •15.2. The Marketing Plan
- •15.3. The Production Plan
- •15.4. The Financial Plan
- •15.5. Conclusion
- •Some Review Questions
- •Case Study ‘Business Plan’
11.4. Health and Safety at Work
In a typical week in Britain, 9 workers are killed; a child, an adult, and an elderly person are killed, and 400 people suffer major injuries – all as a result of work-related accidents.
The statistics on work-related accidents in Britain are grim. It is not surprising, therefore, that firms are required by law to provide a healthy and safe environment for their workers and customers. Implementing health and safety measures adds to business costs in the short run.
However, a firm that does not consider the interests of its employees is unlikely to achieve its business goals. A healthier workforce, and one that has fewer accidents, is more productive, and will reduce costs in the long run.
Health and safety measures in the workplace include the following:
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promoting hygienic conditions;
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protecting workers from hazardous substances;
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training staff in health and safety matters;
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providing ear protectors against noise;
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maintaining safety equipment and clothing;
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allowing breaks for lunch and tea so that workers do not become tired;
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providing First Aid kits and training for medical officers;
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controlling workplace temperature;
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reducing workplace air and noise pollution.
Clearly, the need for many of these measures will vary depending on the workplace. For example, office workers will primarily need to be aware of fire drills and precautions relating to the prolonged use of computer screens, the movement of office furniture, etc. By contrast, many industrial workers regularly come into contact with potentially dangerous machinery and substances, and will need much greater levels of protection.
Data collected by the Labour Force Survey on the number of employees absent from work due to illness or injury during Summer 1994 shows that employee absence rends to be higher in primary and secondary industries, namely mineral extraction, manufacturing, and construction, and among plant or machine operatives. However, the data does not distinguish between minor or major injuries, nor does it indicate whether the ‘sickness’ in question is a common ailment, like a cold, or is related to the working environment.
11.5. Reducing Pollution from Production
In the working environment
Some manufacturing processes result in potentially harmful pollutants being released into the air and some can be very noisy. If employees’ health and stress levels are not to suffer, employers must make sure that appropriate measures are taken to reduce air and noise pollution. This can be done by issuing employees with protective clothing and equipment. However, wearing masks and ear mufflers may impede worker efforts and so production processes must be investigated for possible solutions. For example, extractor fans, new less noisy equipment and sound proofing could be deployed.
In the natural environment
However, it is not just workers who may suffer from pollution. Harmful pollutants can be released into the air and water supplies as the result of production in many factories.
Farms may use chemical sprays to protect crops that harm fish and animals. Office work can also result in piles of waste paper. Oil spills can occur at drilling platforms and from tankers. Radiation may leak from nuclear power plants.
Increasing concern for the environment has resulted not only in legislation to control pollution but also firms taking the initiative to make sure they produce goods and services which meet the changing desires of consumers. For example, the Clean Air Act and Environmental Protection Act set limits on the type and amount of pollutants firms can discharge into the atmosphere, rivers and seas. The new Environment Agency for England and Wales and the Scottish Environment Protection Agency will be largely responsible for the control of industrial pollution and waste, and for the regulation of the water environment.
Changing consumer demands for more environment friendly products and less damaging methods of production have also resulted in an increasing number of firms adopting many other environmental measures that have changed the way they produce their goods and services. For example:
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wood merchants and furniture makers making sure their supplies are from renewable forests and not tropical rain forests;
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fitting catalytic converters on motor vehicles to reduce exhaust emissions;
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using new chemicals in fridges and aerosol cans that no longer destroy the ozone layer;
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halting the testing of products and ingredients on animals;
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using more recycled materials and biodegradable packaging.