- •Череповецкий государственный университет
- •Кафедра экономики
- •Современный бизнес
- •Contents
- •Введение
- •Unit 1. The effects of demand and supply on business
- •1.1. Markets
- •Test Questions
- •Case study ‘Understanding the Market’
- •1.2. The Operation of Markets
- •If social costs exceed social benefits, the decision to produce a good or service makes society worse off even if the producers make a profit.
- •If social costs are less than social benefits, the decision to produce a good or service will make society better off. Test Questions
- •Case study ‘Record Industry’
- •1.3. The Effects of Government Policy on Markets
- •Indirect taxes
- •Test Questions
- •Unit 2. The competitiveness of a firm
- •2.1. The Performance of an Industry
- •International Trade
- •International comparisons
- •2.2. Government Action to Improve Competitiveness
- •2.3. Government Action and International Trade
- •2.4. Business Competitive Strategies
- •Test questions
- •Case Study
- •Unit 3. Business Organisations
- •3.1. Types of Business Organization
- •3.2. Organizational Structures
- •3.3. Factors Influencing the Organisational Structure
- •Internal factors
- •Test Questions
- •Case Study ‘Business Organisation & Structure’
- •Unit 4. Administrative systems
- •4.1. The Purpose of Administrative System
- •4.2. Administration Functions in Business
- •4.3. Evaluating Administrative Systems
- •4.4. Information Technology in Administration
- •Test Questions
- •Case Study ‘Satellite Supplies’
- •Unit 5. Communications Systems
- •5.1. Why Do Businesses Need Communications System?
- •5.2. The Objectives of Communication
- •5.3. Verbal Communication
- •Internal communications
- •5.5. Evaluating Communication Systems in Business
- •Test Questions
- •Case Study ‘Can You Communicate?’
- •Unit 6. Information Processing
- •6.1. The Purposes of Information Processing
- •6.2. Types of Information Processing Systems
- •Information Technology: positive and negative effects
- •6.3. Evaluating Information Processing Systems
- •Test Questions
- •Case Study “Information Technologies in Business”
- •Unit 7. The principles and functions of marketing
- •7.1. What is Marketing?
- •7.2. The Objectives of Marketing
- •7.3. Implementing the Marketing Mix
- •Test Questions
- •Unit 8. Market Research
- •8.1. What is Market Research?
- •8.2. Sources of Marketing Information
- •Information requirements
- •Internal sources
- •8.3. Primary Research
- •8.4. Market Changes
- •Information on sales
- •Test Questions
- •Case Study ‘Sun Rush’
- •4M Brits shrug off gloom in sun rush
- •Unit 9. Marketing Communications
- •9.1. Targeting an Audience
- •9.2. How to Reach a Target Audience
- •9.3. Product Performance
- •9.4. Guidelines and Controls on Marketing Communications
- •Test Questions
- •Case Study ‘Marketing Communication’
- •Unit 10. Customer Service and Sales Methods
- •10.1. ‘The Customer Is Always Right’
- •10.2. Placing the Product – Distribution
- •Indirect distribution via intermediaries
- •10.3. Closing the Sale
- •Test Questions
- •Case Study ‘Company Handbook’
- •Unit 11. Production
- •11.1. What is Production?
- •11.2. Just in Time Production and Total Quality Management
- •11.3. Improving the Productivity of Labour
- •11.4. Health and Safety at Work
- •11.5. Reducing Pollution from Production
- •In the working environment
- •In the natural environment
- •Test Questions
- •Case Study ‘Production and Productivity Consulting’
- •11.6. The Costs of Production
- •Identifying business costs
- •Indirect costs
- •Insurance
- •Variable costs
- •Test Questions
- •Case study ‘Waterhouse Waffles’
- •Unit 12. Pricing decisions and strategies
- •12.1. The Pricing Decision
- •12.2. Cost-Based Pricing
- •12.3. Market-Based Pricing
- •12.4. Competition-Based Pricing
- •12.5. Problems with Demand- and Competition-Based Pricing
- •Test Questions
- •Case Study ‘What Price Promotion?’
- •Unit 13. Monitoring business performance
- •13.1. Accounting for Business Control
- •13.2. Budgetary Control
- •Variance analysis
- •13.3. Ratio analysis
- •Test Questions
- •Case Study ‘Business Performance’
- •Unit 14. Preparing a business plan
- •14.1. What Is a Business Plan?
- •14.2. The Purposes of a Business Plan
- •14.3. Legal and Insurance Implications
- •Insurance
- •14.4. Business Resources
- •14.5. Potential Support for a Business Plan
- •Some review questions
- •Unit 15. Producing a Business Plan
- •15.1. Business Objectives and Timescales
- •15.2. The Marketing Plan
- •15.3. The Production Plan
- •15.4. The Financial Plan
- •15.5. Conclusion
- •Some Review Questions
- •Case Study ‘Business Plan’
Test Questions
1. |
All of the following business costs will usually be classified as direct costs except: |
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A. |
Business rates |
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B. |
Raw materials |
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C. |
Production workers wages |
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D. |
Depreciation |
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2. |
Depreciation as a business cost is |
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A fall in the value of foreign currency holdings |
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A fall in the value current assets |
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C. |
A fall in the value of stocks held |
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D. |
A fall in the value of fixed assets |
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3. |
Which of the following is not an indirect cost to business? |
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A. |
The purchase of photocopying paper |
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B. |
Allowances for the depreciation of machinery |
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C. |
Office heating bills |
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D. |
After sales care |
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Questions 4 – 6 share the following answer options: |
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A. |
Passenger mile |
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B. |
Call unit |
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C. |
Labour hour |
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D. |
Barrel |
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Which of the above cost units will be used by the producers for the following goods and services to compare unit costs and revenues? |
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4. |
Oil |
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5. |
Piano lessons |
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6. |
Coach travel |
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7. |
Which of the following costs is likely to vary with the level of output in a firm? |
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A. |
Rent |
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B. |
Overheads |
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C. |
Component parts |
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D. |
Insurance |
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8. |
What annual depreciation charge would you advise a firm to use against a machine that cost £5,000 and lasts 10 years? |
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A. 0 |
B. £1,000 |
C. £500 |
D. £50 |
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9. |
Which of the following cost items are unlikely to vary with the level of output on a farm? |
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A. Seeds |
B. Petrol for a tractor |
C. Business rates |
D. Fertiliser |
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10. |
A firm wants to expand production by 10,000 units over current levels of output. To do this it will need to hire additional machinery at a cost of 5,000 pounds per year. If the cost of labour and materials to produce each unit of production is 3 pounds, what is the marginal cost of each additional unit? |
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A. 70 pence |
B. £3.50 |
C. £7 |
D. £3 |
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Questions 11 – 14 are based on the following information: ABC Ltd has calculated that its fixed costs are £10,000 per month. Variable costs are £2 per unit produced. |
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11. |
What is the total cost of producing 5,000 units each month? |
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A. £12,000 |
B. £200,000 |
C. £10,000 |
D. £20,000 |
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12. |
What is the average cost of producing each unit of the total output of 5,000 units per month? |
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A. £4 |
B. £2 |
C. £40 |
D. £20 |
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13. |
If ABC Ltd wanted to earn a profit of £10,000 on the production and sale of 5,000 units per month, what price per unit should they charge? |
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A. 60 pence |
B. £60 |
C. £2 |
D. £6 |
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14. |
(a) direct costs (b) indirect costs
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