- •Vocabulary Commentary
- •All yours Manufacturing companies are increasingly using the Internet to give customers the impression of personal service. But true customisation needs new production techniques as well
- •Vocabulary
- •Can Bayer Cure Its Own Headache? Shareholders would like it to shed everything but health care
- •Vocabulary
- •«Байер» перестраивается
- •Nokia's next act Can the Finnish giant stay on top in an age of commodity phones and stalling sales?
- •Vocabulary
- •Canon Cutting Edge By trimming down to four product lines, it's making record profits
- •Halfway down a long road Carlos Ghosn's efforts to meld Nissan with Renault have become the stuff of management legend. But the alliance faces some daunting challenges
- •Can Ford Fix This Flat?
- •Vocabulary
- •Vocabulary
- •A Challenge From the Nimble Newcomers
- •Mergers & Acquisitions Will the latest cycle of European mergers produce better results?
- •Vocabulary
- •Vocabulary Commentary
- •Independent directors at big public companies need to be tougher
- •Vocabulary
- •Vocabulary
- •U r Sakd
- •Is there a nice way?
- •Simon London finds the post of chief operating officer falling prey to a new breed of executive with greater powers and access to the boss
- •The Bottom Line on Options
- •Unit 13 Consolidation
- •Will ceOs Find Their Inner Choirboy?
- •Пролетая над Таити
- •Vocabulary
- •Useful Words and Phrases
- •«Нортел»
- •The Numbers Game Companies use every trick to pump earnings and fool investors. The latest abuse: "Pro forma" reporting"
- •Vocabulary
- •Unit 15
- •I swear… Oaths are only a small step in the business of cleaning up American companies
- •Something must be done
- •Vocabulary
- •Holier Than Thou European sanctimony over American accounting scandals is misplaced
- •Et, the extra-territorial
- •Vocabulary
- •Revenge of the Bean Counters No longer frail in the face of fraud, accounting firms are thriving on new u.S. Laws that give them real clout
- •Half Measures
- •Bad for cfOs, Good for Investors
- •Хранители прозрачности или слуга двух господ
- •Unit 16
- •Up from the ashes Amid a global wave of business failures, American firms are more likely to get a second chance. Unfair competition, or a lesson for Europeans?
- •Eurotunnel vision
- •Vocabulary
- •Var crash
- •Vocabulary
- •Европа уходит за рубеж
- •Goldman's German revolution
- •Have Fat Cats Had Their Day?
- •Unit 18
- •Stronger foundations New proposals for regulating banks are both a step in the right direction and evidence of how hard it is to monitor the riskiness of the banking system
- •Vocabulary
- •Vocabulary
- •Английский характер
- •Unit 19
- •Conflicts, conflicts everywhere Was America wrong to scrap the laws that kept commercial and investment banking apart?
- •Vocabulary
- •Care To Buy Some David Bowie Bonds
- •In Europe, securitization is the hottest way to raise cash
- •Beautifying Branches
- •Instead of axing their branches, banks are inventing new ways to make money out of them
- •Slippery
- •Coffee, Tea, or Mortgage?
- •Life Branches?
- •The world's biggest retailer edges into financial services
- •Гросс-банки сокращаются
- •Feeding Frenzy
- •Tough Questions for aig's Auditors Regulators are probing if PwC let the financial shenanigans slip through
- •Watchdogs with Eyes Wide Shut As investigators pore over the books of aig, it's becoming clear that for years regulators failed to detect lapses
- •Goldman's German Revolution
- •Another Year, Another Scandal
- •Digging out at Allianz The German financial-services giant is back in the black — but still struggling
- •A Dedicated Enemy of Fashion Most companies claim to run their business for the long term. Nestle is one of the few that really does
- •More Pain, Waiting for the Gains Drastic action as gm's cash pile runs down
- •«Морган Стэнли» увольняет сотрудников, чтобы оставшиеся лучше работали
U r Sakd
Is there a nice way?
THERE are, Paul Simon once sang, 50 ways to leave your lover. There may be fewer ways to sack your staff, but most are unpleasant — though rarely as nasty as the method chosen last week by Accident Group, a firm that specialises in personal-injury claims, after Amulet, its Luxembourg-based parent, ran out of money. Accident Group's 2,500 staff received a series of text messages on their mobile phones, telling them to call a number. There, a recorded message from the company's insolvency administrators at PricewaterhouseCoopers infonned them that, "All staff who are being retained will be contacted today. If you have not been spoken to you are therefore being made redundant."
This may be the nastiest case of workers being fired by text message. But it is not the first time that firing has been nastier than it need be. Wayne Cascio, a professor of human resources at the University of Colorado-Denver, recalls a technology firm whose staff returned from lunch to find that their security cards no longer worked. Paul Sanchez, of Mercer HR, recalls one firm that invited its staff to a conference in Florida. Briefing packs told some to go to Ballroom A others to Ballroom B. Those in Ballroom A got a presentation on the firm's future; the others were told to go by noon.
Is there a better way? Francis "Tom" Coleman, an American lawyer who recently wrote a book on "ending the employment relationship," urges bosses to sack staff in private, doing it respectfully and preparing a script of what to say. He says bosses often panic, fearing that dismissed staff may steal valuable information if allowed to linger.
In fact, brutally sacked staff may do more damage than those let go kindly. In America, they may sue for the "intentional infliction of emotional distress." At Accident Group, the staff promptly ransacked the firm's offices and made off with computers and other equipment.
The Economist
Exercise 5. Translate the text paying attention to the underlined words.
Suitable Job for Two Why it is time to split the roles of chairman and CEO
If the events of the past year have taught the world anything about corporate America, it ought to be that the cult of the invincible chief executive, unfettered and unchallenged, is dead.
In their different ways, the experiences of Kenneth Lay, Jack Welch, Sandy Weill and a host of others have forced a rethink of the 1990s orthodoxy that placed the chief executive officer in a unique role at the helm of powerful companies.
The plentiful and painful tales of greed, venality and sheer ineptitude at the top of many US corporations require new means of ensuring proper accountability for CEOs.
Today directors of Walt Disney will get a chance to become the first to take a step that would improve accountability, restore investor confidence and set American boardrooms on a path to a more effective system of governance.
Disney's directors, concerned about the company's poor financial performance for the past few years, will be considering a package of reforms pressed by a number of activist shareholders. By far the most important and far-reaching of them is the proposal to split the roles of the company's chairman and chief executive officer, currently both held, in the standard practice of American boardrooms, by Michael Eisner.
Mr. Eisner should not take the proposal too personally. The case for dividing the two jobs is an overwhelming one — and not just at Disney.
The role of the chairman-CEO undermines the very structure of corporate accountability that a board of directors is supposed to provide. A chairman who also happens to run the company has come to regard the board as part of his own fief
In the absence of a genuinely independent chairman, independent directors lack a leadership figure to whom they can property express their concerns about corporate management.
Opponents of the idea say it would increase tension in boardrooms, weakening the cohesion and unity of purpose of the dynamic company.
But the problem in US companies in the past few years has been precisely the opposite: too little challenge to chief executives. And the British experience — where, for the past decade splitting the two roles has been the norm — has resulted in a significantly improved structure of governance.
Many American CEOs fear that, since the dual role is standard practice at most big US companies, giving up their chairmanship would look like accepting a vote of no confidence in their management of the company.
But it need not be interpreted that way. Good ideas have a way of becoming popular. Leading by example is what really good CEOs are supposed to do.
The Financial Times
Note
Kenneth Lay — former Chairman and CEO of toppled Enron.
Sandy Weill — Citigroup's former CEO.
Jack Welch — General Electric's CEO, now retired.
Translation Notes
Unfettered and unchallenged; plentiful and painful — в данном случае автор использовал аллитерацию. Аллитерация, то есть использование слов, начинающихся с одной и той же буквы, — один из древнейших стилистических средств в английском языке и передается в переводе в тех случаях, когда это целесообразно и возможно по условиям русского языка и когда аллитерация имеет ярко выраженную экспрессивную цель. Аллитерация может передаваться в русском языке словами на одну букву или с помощью стихотворной формы. Аллитерация лежит в основе многих фразеологизмов, но поскольку аллитерация не влияет на смысловую сторону, то, как правило, в переводе фразеологизмов она не передается. Например, safe and sound — жив и невредим, as cool as cucumber — невозмутимый, хладнокровный , fit as a fiddle — в полном порядке. То же самое относится к аллитерации, часто встречающейся в заголовках, таких как Wallowing in Wages, Merger Misery, An Overdose of Options, Basle Bust.
Exercise 6. Read and translate the text. Give a list of words that help the author to support the animalistic image of the corporate world.
Top Managers under Threat as Corporate Jungle
Evolves