VIII. Письменно ответьте на вопросы.

1. What do marketing operations include?

2. Why are all divisions of a company urged to think marketing?

3. What does marketing in foreign environment often mean?

Вариант №10

I. Перепишите предложения, раскрыв скобки, поставьте глагол в требуемом времени и залоге. Выпишите глаголы и укажите их видовременную форму.

1. Look, it's eight o'clock already. We (to wait) here for half an hour and I (not to now) she (to come) at all. She always (to arrive) late or you (to think) something (to happen) to her?

2. When Gulliver was going to make his journey he (not to imagine) what adventure he (to meet). One day when he (to wake up) he (to see) that he (to surround) by a lot of Strange small people. He was impatient to learn where he was and what (to happen) to him if the small people {not to like) him.

II. Вставьте артикль, где необходимо.

I knew ... man who had travelled much in his life. He had visited many countries in ... East. He loved ... children and often told them ... interesting stories. I remember some of ... stories he told me ... few years ago. One of them was about the adventure he had in ... Himalayas. He was ... young man at that time and was interested in ... history of ... ancient architecture.

III. Вставьте правильный предлог или послелог, где необходимо.

I don't really enjoy travelling ... plane. …a plan last week I noticed two men … … of me- smoking, although there were signs telling ... them not to smoke. So I went to remind ... them ... the signs and asked them to leave ... the non-smoking area. But they didn’t even look ... me.

IV. Составьте предложения, расположив слова в нужном порядке.

l. order/he/allowed/enter/not/passport/the/not/countiy/in/his/was/to/as/was.

2. me/walk/you/windows/around/all/closed/if/see/the/were/did/house/to?

3. TV set/I/make/room/for/moved/the/have/bookshelves/to/the/more.

V. Переведите на английский язык слова, данные в скобках.

1. I am sorry I didn't study (усерднее).

2. Alice was born in Chicago so she (привычна) to living in a big city

3. I am (удивлен) at your behaviour

4. (Кроме) her novels and poems, she published a number of short stories.

5. (Ни одна) of these two books interests me.

6. If you are ready, (подними) your hand.

7. It (делает) no difference at all.

8. Very (мало) readers stay in the library after 9 p.m.

VI. Выберите правильный вариант.

I. a) Cars can be parked on neither side of the road. b) Cars can't be parked on neither side of the road.

c) Cars can't be parked on no side of the road. 2. a) It's so lovely weather.

b) It's such lovely weather.

c) It's such a lovely weather.

VII. Прочитайте текст и письменно переведите 5 и 6-й абзац.

MORE ABOUT «THE MARKETING MIX» AT THE «4 P'S»

Product - the goods or service that you are marketing. The product is not just a collection of components, but includes its design, quality and reliability.

Products have a life-cycle, and forward-thinking companies are continually developing new products to replace products whose sales are declining and coming to the end of their lives. A «total product» includes the image of the product as well as its features and benefits.

Place — getting the product to the customer. Decisions have to be made about the channels of distribution and delivery arrangements. Retail products may go through various channels of distribution:

• Producer sells directly to end users via own sales force.

• Producer - retailers - end users (and some other variants).

Each stage must add «value» to the product to justify the costs: the middle-man is not normally someone who «just takes his cut» but someone whose own sales force and delivery system can make the product more easily and cost-effectively available to the largest number of customers.

5. Price - making it easy for the customer to buy. The marketing view of pricing takes account of the value of a product. Its quality, the ability of the customer to pay, the volume of sales required the level of market saturation and the prices charged by the competition. Too low a price can reduce the number of sales just as significantly as too high a price. A low price may increase sales but not as profitably as fixing a high, yet still popular, price.

6. Promotion - presenting the product to the customer. Promotion involves considering the packaging and presentation of the product, its image, the product name, advertising and slogans, brochures, literature, price lists, after-sales service and training, trade exhibitions or fairs, public relations, publicity, and personal selling, where the seller develops a relationship with the customer. Every product must possess a «unique selling proposition» - features and benefits that make it unlike any other product in its market.

7. In promoting a product, the attention of potential customers is attracted and an interest in the product aroused, creating a desire for the product and encouraging customers to take prompt action.