4.8. Say if the statements are true or false. Correct the false variant.

Each channel of distribution involves three activities: buying and selling, transport, advertising. There are many ways of distribution of food and raw materials. Farmers can sell what they have produced at wholesale markets. Food and raw materials are never sold directly to the public. Meat and fish are sold at Smithfield. Raw materials are usually sold on commodity exchanges.

T/F T/F T/F T/F T/F T/F

4.9. Give as many variants as possible to complete the following sentences.

1. Farmers may sell what they have produced....

2. Raw materials can be sold....

3. One possible channel of distribution is....

4. One of the several necessary activities in each channel of distribution is..., that is ... .

4.10. Fill in the spaces on the flow chart with the terms from the box.

agent customer distributor haulage company

producer retailer sales representative

Classic distribution channels have altered in many fields. For example supermarkets and other major retailers take care of their own distribution, buying directly from producers, so the role of the traditional wholesaler as an intermediary has declined. Many producers also sell directly to their customers, reducing the role of High Street dealers. An example is Dell Computer Corporation, a market leader in business computer systems

4.11. Translate into English.

1. Существуют различные способы движения товара от производителя к потребителю.

2. Покупка и продажа, хранение, транспортировка и рекламирование товара – виды деятельности, имеющие место в каждой торгово-распределительной сети.

3. Фермеры могут продавать свою продукцию на оптовых, местных или национальных рынках, а также непосредственно покупателям, которые приезжают на фермы.

4. Значительная часть сырья продается на товарных биржах Великобритании.

5. Производители могут покупать сырье в большом количестве непосредственно у добывающих компаний.

4.12. Role-play.

You are a sales person. You are going to draw your customer’s interest to your product. (He does not seem to be very impressed). Say that it's a product of high quality, that nobody can match you on this quality. You are a reliable firm and can offer a complete package.

Unit 5 middlemen of trade

5.1. Active word-list. Read the words and word combinations and learn them.

broker n брокер

commission n комиссионные

deal n сделка, соглашение

earn v зарабатывать

deal in smth. v торговать чем-л.

merchant n коммерсант, торговец

middlemen of trade n торговые посредники

income statement отчет о прибылях и убытках

profit and loss account счет прибылей и убытков

vending machine торговый автомат

to arrange a deal устроить, организовать сделку

to make/do a deal with smb. for smth. заключать сделку с кем-л.