Раздел 6

Переведите тексты на русский язык письменно и ответьте на приведенные ниже вопросы.

Text 1. Marketing

Marketing includes both business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

The ability to recognize early trends is very important. Producers must know why, where, for what purpose his consumers buy. Market research helps the producer to predict what the people will want and through advertising tries to influence the customer to buy.

The construction of good shopping centers has made goods available to consumers. It provided a wide range of merchandise and plenty of parking facilities.

Questions

1. What does marketing mean?

2. What activities does marketing consist of?

3. What do marketing operations include?

4. Why is it important for the producer to predict the trends?

Text 2. Enforcing the law

Governments have many ways to be sure that citizens obey the law. They explain to the public what the law is and try to provide social support for law and order. They use police forces to investigate crimes and catch criminals. They use courts to complete the investigation of criminal and civil offences and to pass sentences to punish the guilty and deter others. And they try to re-educate and reform people who have broken the law.

The laws of all countries are in written records – the legal codes, the statutes, and case judgments of common law countries, etc. Many people do not know where to find these records but ignorance of the law is almost never a defense for breaking it.

However there are many laws, such as those prohibiting theft, assault and dangerous driving, which simply reflect social and moral attitudes to everyday behavior. In such cases a person knows he is breaking the law, even if he doesn’t know exactly which law it is.

Questions

1. What ways do governments use to make citizens obey law?

2. What do governments use police force for?

3. What do they use courts for?

4. What laws reflect social and moral attitudes to everyday behavior?

Text 3. Tv and radio programs

Programs on radio and television may be referred to as broadcasts or as shows, especially in American English.

Programs or shows are often presented or hosted/anchored/fronted by a program host/anchor. Popular music programs are presented by disc jockeys or DJs.

News programs may be hosted by anchors who are more famous than the people in the news.

In more traditional news programs, the news is read by a newsreader.

Reporters and correspondents, or television journalists, make reports. They and the camera operators who go with them are news gatherers. Together they form TV crews.

Broadcasters are TV and radio organizations and the professional media people who participate in programs.

Programs and reports are transmitted or broadcast live in a live broadcast, with event seen or heard as they happen, or recorded for broadcast later. A recording of an event can be referred to as footage of the event.

Questions

1. What is a show?

2. Who are shows on radio and TV presented by?

3. What do we call the professional media people who participate in programs?

4. What is a live broadcast?

С о с т а в и т е л ь Н. Е. Солдатова

Контрольная работа № 4

по английскому языку

для студентов заочной формы обучения юридического, экономического факультетов и факультета журналистики

Редактор Л.А. Юрганова

Компьютерная верстка О.А. Гришина