- •С.С. Алешкевич
- •«Кооперативное образование», 2008
- •2.2. Требования к уровню освоения дисциплины
- •2.3. Взаимосвязь дисциплины «Иностранный язык» с другими дисциплинами учебного плана
- •2.4. Особенности изучения дисциплины «Иностранный язык»
- •2.5. Структура курса
- •3.2. Рекомендуемая литература
- •3.3. Средства обеспечения освоения дисциплины
- •Part I theme 1. Speech etiquette. Getting acquainted with people
- •I am a student
- •Theme 2. Problems of modern youth. System of education
- •I. Find the English equivalents in the right-hand column for the following:
- •II. Do multiple choice test
- •2.2 Education of Great Britain
- •Education in Great Britain
- •The general name of a first dergree in Britain is____
- •Identifying symbols of the four nations
- •Some historical and poetic names
- •3.2 Great Britain's history
- •Theme 4. International business contacts of modern youth
- •4. Write a Code of Conduct for your group. Review sample Codes of Ethics or Codes of Conduct from several professional groups at this web site:
- •5. Complete Questionnaire on Ethics of Gift Giving.
- •Theme 5. Economy: basic problems. Environment protection
- •5.2 Environment protection
- •Inter-dependence
- •How Much do you Know about Waste?
- •Waste Reduction Habits
- •Theme 6. Mass media. Advertising. Internet.
- •6.1 The media
- •6.2 Advertising
- •Types of advertising: Product and Institutional Advertising
- •Part II theme 7. Specific features of the future profile.
- •1. Find the Russian equivalents in the right-hand column for the following:
- •2. Choose the proper translation.
- •Theme 8. Employment: basic problems
- •The organization
- •The candidate
- •Mastering the job interview
- •Preparing for job-hunting
- •Getting that interview!
- •The interview as a 'transaction'
- •The skills of interviewer and interviewee
- •Theme 9. The role of foreign language
- •The board Managing Director or Chief Executive
- •Theme 11. Business english. Деловая корреспонденция. Структура делового письма.
- •123 King's Crescent, Brighton, br3 6jf
- •Hall & co. Ltd Builders' Merchants
- •Veto Sport ag
- •Theme 12. Negotiation. Contract.
- •Striking a better deal
- •Put the horse before the cart
- •Always comparison shop
- •Create your game plan
- •Lead the Dance
- •Theme 13. International co-operative movement
- •1) To know
- •Содержание
- •Алешкевич Сергей Сергеевич Кожевникова Анна Сергеевна иностранный язык
- •308023, Г. Белгород, ул. Садовая, 116а
Theme 11. Business english. Деловая корреспонденция. Структура делового письма.
Text 1. Business letters
COMMUNICATING WITH PEOPLE in a business context often requires a more formal style than when writing to friends and family. Business letters typically avoid spoken language, and include the use of full forms instead of contractions (e.g. I am writing not I'm writing) and a number of set phrases some of which are suggested below. Similarly, CVs often follow a standard layout and make use of a different group of set phrases and headings. Again, some suggestions are listed here. In the 21st century, the most common form of communication between colleagues is certainly email. Because emails are designed for speed, they usually avoid the formal expressions used in letters, relying more heavily on the use of incomplete sentences and abbreviations.
Correspondence is essential in establishing and confirming transactions in commerce. Typed or produced on a computer it reflects you or your business. Therefore what is written and how it is expressed is as much a part of a business education as accountancy and economics.
Business letters
1. The name of the company and its address, phone, and fax details generally appear at the top of the page, together with any Internet and email details.
2. Put the address of the recipient on the left-hand side. If you know the name of the person and his/her title, add these above the address too.
3. The date can appear on the left- or right-hand side of the letter, though the most usual style is to have everything aligned to the left.
4. Add the recipient's and your own file references if needed. Ref is short for 'reference'.
5. You can start your letter in one of the following ways:
a) If you don't know the name of the person you are writing to, put: Dear Sir/Madam, or Dear Sir or Madam
b) If you know the name of the person, put:
Dear Mr [surname] (for a man) Dear Ms [surname] (for a woman. Avoid using Mrs or Miss unless the person you are writing to has already used the title themselves in a previous letter.) Dear [first name and surname] is less formal but is becoming more common, for example Dear Jennifer Marsh
6. Write the subject of your letter here. Re comes from Latin, and means 'with reference to'.
7. You can also start your letter in a number of other ways: Thank you for your letter of..., I am writing in response to... /regarding... /to inform you that/of... / to complain about... Further to my letter of 16th July... I would like to enquire about/whether...
8. Give further details about the purpose of your letter here.
9. You can also close your letter in the following ways:
Thank you in advance for your help.
I would be most grateful if you could inform me...
Please let me know if...
Please phone to confirm the details.
I look forward to hearing from you/receiving your reply.
10. You can write the following expressions before your name.
a) If you don't know the person: Yours faithfully, Yours truly
b) If you know the person you are writing to: Yours sincerely
c) Other, less formal, ways of ending your letter With best wishes, Regards
11. pp means that the letter was signed by Mandy Taylor on behalf of Christina Coot
12. cc means that a copy of the letter is being sent to the people mentioned.
13. Enc means that documents are being enclosed with the letter.
1. P. COOK & CO. LTD.