3. Digital

Penetration & awareness

Goal # 1: Revenue of 426 955$ (KPI: Revenue)

Goal # 2: Audience of 4 000 000 clients (KPI: The size of audience, the statistics)

Goal # 3: The co-creation of tea packs “Your personal Voyage” (KPI: sales in «personal» category)

Goal # 4: Number of social network followers (KPI: 150 000 followers)

Sales estimation: 426 955 ($ per year)

Activities	Short description	Costs ($ per year)
Social Media	Support of Vkontakte group	12 314$
	Contextual advertising in Vkontakte	750$
Website	Website support	500$
SEO	Promotion through main search engines	10 000$
Online supermarkets	Selling Wtea via online non-specialized shops	32 000$
OZON.ru	Product provision; logistics costs; delivery costs	163000$
	TOTAL	$208 564

4. Event Marketing and Outdoor Advertising

Target 1: Rising Brand Awareness

Target 2: Consumer involvement. KPI: Consumers directly involved in our marketing activities - 70 000

Costs	Comments	Amount ($)
Event Marketing
Exhibitions		62 160 $
Film nights		52 800 $
“Afisha” Picnic		4 500 $
Outdoor advertising
Billboards near underground escalators (1 campaign at 5 stations)	Winter and Summer promoting Wissotzky in Shocoladnica	19 050$
Outdoor Billboards (2 campaigns for 5 billboards for 10 days)	Winter and Summer Promoting Wissotzky in Shocoladnica	15 000 $
Bus stations (6 stations for 2 weeks)	Creative Voyage brand communication	6 000 $
TOTAL COSTS		44 550 $

5. B2b Gifting

Target 1: Increasing Revenues. KPI: 1) Generating over 330 thousand dollars; As avarage 12-13 steady clients per month

Target 2: Increasing Brand Awareness. KPI: At least 4 new clients after each exhibition

Target 3: Effective Direct sales. KPI: Sales manager continues to actively perform telemarketing, combining it with going with presentation to potential clients

Target 4: More agressive promotion (more exhibitions, more money invested in e-marketing) . KPI: Hosting at least 4 exhibitions.

Sales predicted: 334 202 $

Costs	Comments	Amount ($)
HR	Salaries	$33 937
Exhibitions sponsorship	Being a sponsor at a number of exhibitions or fairs where a big number of companies is concentrated	$625
Promotion in Print Magazines	Presence in Komus off-line catalogue	$56
TOTAL COSTS			$34 619