9.7 Sun and skin

Reading

Read these two advertisements, and then answer the questions.

1. What is the main problem of someone with a sensitive skin who wants to get a suntan?

2. According to the advertisements, what is the main advantage of using:

   1. Bergasol?

   2. Solex?

3. What happens if you use a suntan oil with:

   1. a higher protection factor number?

   2. a lower protection factor number ?

4. Complete the following sentences, using comparison structures.

   1. If you use Bergasol, your skin cells .

   2. With Bergasol, you than with ordinary suntan oils.

   3. Ordinary suntan oils cost .

   4. Because of the burning radiation of the sun, many people’s skin

......................................................... .

5. With Solex you tan than with Bergasol.

6. If you use Solex, your skin .

5 Explain ‘However, the price looks more attractive as you do’ in the Bergasol advertisement.

Discussion

Which of the advertisements do you think is more ‘scientific’?

Which would you use, Bergasol or Solex ? Why ?

9.8 Advertisements

Free practice

Work in groups. You work for an advertising agency. Choose one of the products below. What advantages do you think it might have over its competitors?

sea-fresh deodorant

chevrolet 8000x coupe

snow-bright washing powder

the insta-flash camera

the ‘midget’ cassette recorder

Writing

Write an advertisement for the product you have discussed.

Unit 9 Summary of language

In this unit you have learnt how to:

• compare advantages and disadvantages

• talk about significant differences

• compare what people do

key points

1. Comparison of adjectives

Leather is stronger than plastic.

Plastic isn’t as strong as leather.

Cars are more expensive to run than motorbikes.

Motorbikes aren’t as expensive to run as cars.

2. Comparison of adverbs

I write more carefully than he does.

She can swim faster than I can.

Can’t you drive a bit more slowly (than that) ?

They’re working as hard as they can.

3. Comparisons involving two verbs

He sings better than he dances.

That dog isn’t as dangerous as it looks.

4. Superlative forms

The Soviet Union is the largest country in the world.

She has the most beautiful voice (of all of us).

He smokes the most heavily (of all of us), but he also works the hardest.

5. Vocabulary

adjectives and adverbs

Unit 10 The past and the present