1. Translate the following lexical units from the text from English into Russian, prepare questions with these lexical units, based on the text

competitive products; to lead to successes and failures; to contribute to a campaign; to affect a firm’s decision; the distribution of buyers within the market; a phase; to met objectives; photoengravers; specific; personnel; an advertising platform; to be done on time; to determine issues of an advertising platform; implementation; to appropriate for advertising; to take corrective action; to allocate; regardless of; a trial-and-error approach; to consider most important in the selection and use; although; to ensure; selling points; to survey consumers; the execution of an advertising campaign; detailed schedules; the advertising appropriation; to have a great bearing on smth; to require an extensive amount of planning and coordination

2. Translate the following word combinations from Russian into English, restore the context of the their use

соответствовать целям, фаза, требовать обширного планирования и согласования, проводить опрос потребителей, отличительные особенности продаваемого продукта, фотоцинкограф, быть сделанным вовремя, проведение рекламной кампании, иметь большое влияние, выполнение, гарантировать, рекламная платформа, конкурентный товар, вводить поправки, определять аспекты рекламной платформы, хотя, персонал, невзирая на, метод проб ошибок, особый, фаза, рекламные ассигнования, способствовать кампании, распределение покупателей внутри рынка, оказывать воздействие на решение фирмы, назначать, определять самое важное в отборе и использовании, приводить к успехам и поражениям, ассигновать на рекламу, детальный список

3. Find the words and word-combinations that mean approximately the same in the text, use these lexical units in the examples of your own

• smth about a product that will make people want to buy it

• the people who work in a company or organization, or in the army, navy, etc

• a method of doing smth in order to find the best

• to decide officially that a particular amount of money, time etc or smth such as a house or job should be used for a particular purpose

• to take smth, especially money, to use for a particular time, situation or purpose

• to influence smth

• notwithstanding

• to give money, help, ideas to smth that a lot of other people are also involved in

• the act of taking action or making changes that you have officially decided should happen

• to make it certain that smth will happen

4. Fill in the gaps using the active vocabulary

1. An advertising ___ contains the __ __ or ___ ___ that an advertiser wishes to include in the advertising campaign.

2. One of the most effective ways to ___ the basic issues is to ___ consumers.

3. It is important that ___ ___ must not have the ___ ___ of an advertised product.

4. A total amount of money that a marketer ___ for ___ for a specific time period is ___ ___.

5. Many factors, including the geographical size of the market, the ___ ___ ___ ___ have ___ ___ on a firm’s decision.

6. The ___ of an ___ campaign ___ an ___ amount of ___ and coordination.

7. g.___ requires detailed ___ to ensure that various ___ of the work are done ___ ____.

8. Some changes are necessary during a campaign to be sure it ___ ___ effectively.