Методички ЭД-203фк / Английский язык_Пособие для бакалавров. Учебное пособие

2.Our sales manager wants us to work harder.

a)Менеджер по продажам хочет, чтобы мы работали усерднее.

b)Менеджер хочет, чтобы мы работали по выходным.

c)Менеджер по продажам требует, чтобы мы увеличили объем продаж.

3.We expect the company to create a job opening for a regional manager in the

near future.

a)Мы думаем, что компания примет на работу нового менеджера.

b)Мы ожидаем, что компания создаст вакансию регионального менеджера в ближайшем будущем.

c)Мы думаем, что нам будет нужен региональный менеджер в будущем.

4.We are to set up several branches in the Middle East.

a)Мы откроем новый офис на востоке страны.

b)Мы хотим открыть несколько офисов на Ближнем Востоке.

c)Мы должны открыть несколько филиалов на Ближнем Востоке.

5.To run the company successfully, you need a good educational basis.

a)Чтобы управлять компанией, нужно получить диплом.

b)Чтобы успешно управлять компанией, вам нужно хорошее образование.

c)Чтобы достичь успеха, нужно получить образование.

6.The boss wants the heads of departments to prepare the reports by Tuesday.

a)Начальник хочет, чтобы все отделы приготовили отчеты во вторник.

b)Начальник хочет, чтобы все отчеты были готовы ко вторнику.

c)Начальник хочет, чтобы главы отделов приготовили отчеты ко вторнику.

7.We need to advertise more to enlarge our profit.

a)Реклама помогает нам увеличить прибыль.

b)Нам нужно рекламировать больше, чтобы увеличить прибыль.

c)Реклама может помочь вам увеличить прибыль.

8.The company is said to produce and sell soft drinks.

a)Компания заявила о производстве новых напитков.

b)В компании говорят о выпуске нового вида безалкогольных напитков.

c)Говорят, что компания производит и продает безалкогольные напитки.

9.The annual sales are expected to be more than last year.

a)Ожидается, что спрос на продукцию увеличится в этом году.

b)Мы надеемся, что продажи в этом году будут больше, чем в прошлом.

c)Ожидается, что ежегодные продажи увеличатся по сравнению с прошлым годом.

10.I’d like to talk about our new product range.

a)Нам бы хотелось увеличить ассортимент продукции.

b)Мы хотим поговорить о новом продукте.

c)Мне бы хотелось поговорить о нашем новом ассортименте продукции.

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Задание 3. Выберите подходящую форму инфинитива:

1.He seems to read/ to be read a lot about this company.

2.10000 cars are to be produced/to produce by the company next year.

3.The shareholders were glad to speak/ to be spoken with the Chairman of the Board.

4.They are to finish/to be finished the market research in two months.

5.The contract is to be signed/to sign by the Director General.

6.The new branch is to be set up/to set up in Spain by the end of the year.

7.Our new commercial is to be shown/to show on TV.

8.We expect the head of department to return/to be returned in two days.

9.The local staff is to be employed/to employ by the personnel manager.

10.Our partners are happy to speak/to be spoken with the sales manager about supplies.

Задание 4. Выберите соответствующую видовременную форму глагола:

1.	Our company … to launch the product next week.
	a)	is planning	b)	is being planned	c)	is planned
2.	The company … any drinks for two years.
	a)	doesn’t produce	b)	is not produced	c)	has not produced
3.	Last year 700,000 toys … by the company.
	a)	are producing	b)	were produced	c)	was produced
4.	This product … at the young-professional, high-inc				ome market.
	a) aims		b)	aimed	c)	is aimed
5.	Last year the number of our contracts … by 5%.
	a)	decreased	b)	is decreasing	c)	was decreased
6.	There… an enormous fluctuation in the price of oi				l last year.
	a)	was	b)	are	c)	is
7.	Our sales to Montreal … a peak of 500,000 units th				is month.
	a)	have reached	b)	are reached	c) has been reached
8.	The products …on TV last month.
	a)	advertising	b)	advertise	c)	were advertised
9.	Profits of the company … often … at the presentati				on.
	a)	has shown	b)	was shown	c)	are shown
10. The project… by the Board of Directors next month.
	a)	discussing	b)	will be discussed	c)	discuss

Задание 5. Выберите подходящий предлог для следующих фраз

презентации:
1.	… least we know there’s a market for our products h				ere.
	a)	at	b)	on	c)	under
2.	… to now we’ve been lucky – the product has virtual				ly sold itself.
	a)	before	b)	up	c)	till

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3.	… practice, people want low prices.
	a)	at	b)	on	c)	in
4.	… present, staffing levels are unacceptably high.
	a)	in	b)	at	c)	on
5.	… general, mail shots just don’t work.
	a)	at	b)	on	c)	in
6.	… to a point, it’s been a success, but there’s stil				l room for improvement.
	a)	down	b)	up	c)	before
7. ... a matter of fact, they are still on the increase.
	a)	at	b)	for	c)	as
8.	… conclusion, let’s summarize the main points again .
	a)	on	b)	at	c)	in
9. ... best, they might reach 7 billion.
	a)	on	b)	at	c)	in

10.… the one hand, the sales are up; on the other hand , the profits are slightly down.

a) on

b) at

c) in

4.4. Деловая переписка

Письмо-запрос

При заключении сделки первым шагом, как правило, является письмозапрос (letter of inquiry). Для сокращения дальнейшей переписки покупателю следует четко указать, какую информацию касательно товара он хочет получить от продавца (каталоги, образцы, расценки, условия и сроки доставки, методы оплаты, скидки и др.), когда ему нужен товар, в каком количестве, для чего он планирует его использовать. Если покупатель впервые пишет продавцу, ему следует указать, откуда он о нем узнал, и дать краткую информацию о своей фирме и направлении ее деятельности.

Прочитайте и переведите примеры письма-запроса:

1)Dear Sirs,

We were very impressed by the quality of samples, and we are ready to give

you a trial order.

We have prepared a list of the items that we are interested in. We agree for part shipment and we would like half the quantity to be delivered in three to four weeks.

Payment will be made in US Dollars. We are ready to open a confirmed and irrevocable Letter of Credit in England.

We would like to discuss the question of discount as well. We could agree for a 10% quantity discount with one provision.

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Any further orders we place within a one year period would receive at least the same discount.

Please confirm the receipt of this letter by fax.

Sincerely yours,

Mr. Smith

2) Kenneth Beare

2520 Visita Avenue

Olympia, WA 98501

Jackson Brothers

3487 23rd Street

New York, NY 12009

September 12, 2000

To Whom It May Concern:

With reference to your advertisement in yesterday's New York Times, could you please send me a copy of your latest catalogue. I would also like to know if it is possible to make purchases online.

Yours faithfully (Signature) Kenneth Beare

Administrative Director English Learners & Company

4.5. Учебный тест

Выберите подходящую форму инфинитива:
1.	The purpose of each business process is ….. each cu		stomer the right product or
	service.
	A to offer	B to support	C to demand
2.	It is important for a good manager ….. decisions.
	A to avoid	B to put off	C to carry out
3.	To have an ability ….. people is to be able to rela te to them.
	A to communicate	B to deal with	C to deceive
4.	The financial manager plans a strategy ….. the endi		ng cash positive.
	A to make	B to persuade	C to solve
5.	These business activities are ….
	A to consider.	B to be considered.	C to be consider.

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6. The mechanic told me ….. this car.
	A to repair	B to be repaired		C to be repair
7. These products need ….. from the factory to the			marketplace.
	A to move	B to be moved		C to be move
Выберите правильную форму глагола:
8. What ….. a manager?
	A is	B are		C were
9. Many US universities .…. courses in business admini				stration.
	A had	B has		C have
10.	Future managers .…. more education than those of th			e past.
	A will be needed	B will need		C didn’t need
11.	The field of management .…. on sociology and econom ics.
	A has drawn	B will be drawn		C was drawn
12.	The financial manager .…. and controls the financia			l plan.
	A developed	B does develops		C develops
13.	Our company prefers American managers ..… stores ab road.
	A to accept	B to analyze		C to run
14.	Our main task is ..… the right service for our cust		omers.
	A to provide	B to involve		C to realize
15. We are planning ….. the product in two months time .
	A to meet	B to launch		C to pay

Выберите правильный перевод предложения:

16.Home-based businesses create jobs.

A Домашний бизнес создает рабочие места. B Работа создает бизнес на дому.

C Бизнес создается на дому.

17.The financial manager develops and controls the financial plan.

AФинансовый менеджер разрабатывает и контролирует финансовый план.

BФинансовый менеджер анализирует и контролирует финансовый план.

CФинансовый менеджер несет ответственность за финансовый план.

18.Almost everything a manager does involves decisions.

AЧто бы менеджер ни делал, нужно принимать решение.

BПочти все, что делает менеджер, включает в себя решения.

CПочти каждый менеджер должен принимать решения.

19.A good manager is one who can persuade that his way is right.

AХорошего менеджера можно убедить, что его путь правильный.

BХороший менеджер – это тот, кто может убедить, что его путь правильный.

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	C Хороший менеджер –	это тот, кого можно убедить в правоте.
Вставьте подходящее по смыслу слово:
20.	….. is the exchange of a product or service for mon		ey.
	A Distribution	B Profit	C Sale
21.	….. are products which people either need or want.
	A Services	B Goods	C Activities
22.	A number of different terms are used for ….. includ ing “director”,
	“administrator”, “president”.
	A business	B manager	C engineer
23. .…. meant the exchange or trade for things people w			anted or needed.
	A Managing	B Production	C Business
24.	Home-based businesses ….. local economies.
	A stimulate	B negotiate	C create
25.	The financial manager ….. economic conditions.
	A forecasts	B reveals	C offers
26.	The term “manager” is frequently used in ..… organ		izations.
	A profit making	B non-profit	C social work
27.	Services are activities which a person or group …. . for another group or
	organization.
	A performs	B takes	C suggest
28.	A major goal of any business company is .…. profit .
	A to perform	B to carry out	C to make
29.	A good manager can ….. people that his way is righ		t.
	A say	B involve	C persuade
30.	….. is the head of the company.
	A Director General	B Vice president	C Shareholder

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Раздел 5. Marketing and Advertising.

Маркетинг и реклама.

5.1. Тексты

Прочитайте и переведите текст:

Marketing Strategies

Marketing means the movement of goods and services from manufacturer to customer in order to satisfy the customer and to achieve the company's objectives. Buying, selling, market research, transportation, storage, advertising

– these are all parts of marketing. The purpose of marketing is to create a situation in which a sale can be made.

Marketing can be divided into four main elements that are known as the four P’s: product, price, placement and promotion. Marketing analysts often look at a combination of these four factors. This combination of the four P’s is known as the marketing mix.

The product element of marketing refers to the good or service that a company wants to sell. Next a company considers the price to charge for its product. There are three pricing options the company may take: above, with or below the prices that its competitors are charging. Most companies price with the market and sell their goods or services for average prices established by major producers in the industry.

The third element of the marketing process placement involves getting the product to the customer. A common channel of distribution is: manufacturer – wholesaler – retailer – customer. Communication about the product takes place between a buyer and a seller and is known as promotion. Promotion involves considering the packaging and presentation of the product, its image, the product name, advertising and slogans, brochures, trade exhibitions, fairs…

Выучите следующие слова и словосочетания:

1.movement – движение

2.manufacturer – производитель

3.customer – клиент, покупатель

4.to satisfy – удовлетворять

5.to achieve – достигать

6.objective – цель, стремление

7.market research – маркетинговое исследование

8.storage – хранение

9.advertising – реклама

10.purpose – намерение, цель

11.placement – размещение

12.promotion – продвижение

13.marketing mix – рыночный ассортимент, структура рынка

14.to charge the price – назначать цену

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15.competitor – конкурент

16.average prices – средние цены

17.to establish – устанавливать

18.channel of distribution – канал сбыта

19.wholesaler – оптовый продавец

20.retailer – розничный продавец

21.to involve – включать

22.exhibition – выставка

23.fair – ярмарка

5.1.2. Задания к тексту ”Marketing Strategies”

Задание 1. Верны ли следующие утверждения? Если предложение верно, поставьте напротив цифры букву T (true – верно), если нет, поставьте букву F (false – неверно). Например, 7 – T:

1.Four P’s are product, price, process and promotion .

2.The marketing strategies of determining product, price, placement and promotion are not planned in isolation.

3.Most companies charge higher prices than the prices of competitors to get the profit.

4.Retailers generally sell large quantities of a product to wholesalers, and wholesalers usually sell smaller quantities to customers.

5.Promotion involves presenting the product to the customer.

Задание 2. Соедините по смыслу начало и конец предложения. Например,

7 – a:

1.The purpose of marketing is……..

2.Placement involves…….

3.The combination of the four P’s is known as…..

4.Buying, selling, market research, transportation, storage, advertising are…

5.The product element of marketing refers to …..

a)the marketing mix.

b)getting the product to the customer.

c)to create a situation in which a sale can be made.

d)parts of marketing.

e)the good or service that a company wants to sell.

Задание 3. Напишите выражения цифрами:

1.one million six hundred and ninety four thousand

2.two and a quarter percent

3.three and a half million US dollars

4.seven point one eight

5.twenty eight pounds thirty seven

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Задание 4. Выберите подходящее из выделенных курсивом слов и вставьте его в предложение:

1.Factory representatives (distribution / distribute) products to wholesalers and retailers.

2.Our (production / productive) is very successful.

3.His (retailer / retail) business in Canada is expanding now.

4.Both the buyer and the seller must be (satisfaction / satisfied).

5.Sony is a major (competitor / compete) of General Electric.

Задание 5. Соотнесите вопросы со следующими за ними утверждениями. Дайте ответ в виде сочетания цифры вопроса и буквы ответа. Например, 6 i.

1.What sciences is marketing connected with?

2.Do low prices always increase sales of the product?

3.What is very important for marketing strategy of the company?

4.How can customers be influenced?

5.Why are companies continually developing new products to replace products with declining sales?

a)Too low a price can reduce the number of sales just as significantly as too high a price.

b)Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics.

c)Products have a life cycle.

d)The company focuses its activities and products on consumer demands.

e)Marketers try to influence persons' intentions to buy by making the product attractive, affordable, and easily available.

Прочитайте и переведите текст:

5.1.3. Advertising

Advertising is an important element of the marketing function. The product or service itself, its naming, packaging, pricing and distribution, are all reflected in advertising. It is used to increase sales by making the product or service known to a wider audience. Without advertising, the products or services cannot flow to the distributors or sellers and to the consumers or users. In the world of advertising, selling products is the most important goal.

Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.

It is possible to identify seven main categories of advertising: consumer, industrial, trade, retail, financial, direct response and recruitment.

A company can advertise in a variety of ways, depending on how much it wishes to spend, and the size and type of the target audience. Mass production requires mass consumption which in turn requires advertising to the mass market through the mass media. The different media for advertising include television, magazines, newspapers, video games, the Internet, billboards and direct mail, by

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which advertisers send letters, brochures and leaflets directly to potential customers.

As companies are becoming more global, they are looking for new ways to sell their products all over the world. The modern world depends on advertising. Advertising is a highly developed business. Money spent on advertising has increased dramatically in recent years. In the UK, for example, approximately 5 billion pounds is spent on advertising each year.

Выучите эти слова и словосочетания:

1.to reflect – отражать

2.to increase sales – увеличивать продажи

3.goal – цель

4.non-profit organization – некоммерческая организация

5.to rely (on) – полагаться (на)

6.free – свободный, бесплатный

7.persuasion – убеждение

8.announcement – объявление, сообщение

9.to identify – распознавать, узнавать

10.consumer – потребитель

11.recruitment – пополнение кадров

12.variety – разнообразие

13.way – путь, метод, средство

14.size – размер

15.target audience – целевая аудитория

16.to require – требовать

17.consumption – потребление

18.mass media – средства массовой информации

19.to include – включать

20.magazine – журнал

21.video game – видеоигра

22.leaflet – листовка

23.to look for – искать

24.approximately – приблизительно

5.1.4. Задания к тексту “Advertising”

Задание 1. Верны ли следующие утверждения? Если предложение верно, поставьте напротив цифры букву T (true – верно), если нет, поставьте букву F (false – неверно). Например, 7 – T .

1.Advertising is especially popular in non-profit organizations.

2.Products and services can flow to the distributors or sellers without advertising.

3.Television, magazines, newspapers, the Internet are different media for advertising.

4.Consumer advertising is one of seven main categories of advertising.

5.Advertising is influenced by globalisation.

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