Text 1 Joint Ventures

To go international a large firms can set up a joint venture with a company in another country. In this case two companies pool their resources to design, manufacture and sell the product. Both firms profit by the results of this arrangement. They also share responsibility. One of the firms provides the necessary funds and know-how for producing goods. In return it gets a foothold in the foreign market. The other firm obtains financial aid and technical assistance. And it takes responsibility for handling red tape and organizing sales in the local market.

In the late 1980-s, for example, a Connecticut engineering company set up a joint venture with Russian oil refineries and petrochemical plants. The venture gives the Russians the necessary technology and the Connecticut Company has gained a foothold in the world’s largest oil industry in return.

Упражнения

1. Ответить на вопросы к тексту.

1. What can a firm set up if wants to go international?

2. Who can it make a joint venture with?

3. What do the two companies do when they arrange a joint venture?

4. What do they need joint resources for?

5. Do they share profit or responsibilities only in this case?

6. What does each firm provide and get, when the two of them set up a joint venture?

7. Who provides finance and technology?

8. Who deals with the red tape?

9. Who organizes sales?

10. Why was the Connecticut engineering firm interested in this joint venture?

11. What did the Russian get in return?

2. Замените слова и словосочетания данного предложения словами и сочетаниями, приведенными ниже. Переведите на русский язык. Каждый раз замене подлежит одно слово/словосочетание.

Our firm takes responsibility for handling red tape and organizing sales in the local market.

Модель: Their

Their firm takes responsibility for…

1. dealing with 5. arranging

2. bureaucracy 6. runs risk

3. transactions 7. foreign market

4. company

3. Выберите наиболее правильное продолжение.

1. Firms go international because : a) their officers want to go abroad more often b) they want to save money from local taxes c) they need technical and financial assistance from abroad.

2. Large foreign companies take part in joint ventures in Russia because: a) they want to get a foothold in the Russia market b) they want to save money from taxation in home countries c) can’t work well enough at home.

4. Заполните пропуски наречиями и предлогами.

1. We shall sign an agreement … your company in May. 2. To go international you have to find a company … another country and set up a joint venture … it. 3. We gained a foothold … Australia’s wool market. 4. Our sales agent will control the quality… the goods … your plant. 5. We’ll give you our trade mark and you’ll pay us royalty … return. 6. We shall both profit … our arrangement. 7. Who takes responsibility … controlling the quality of the goods?. 8. We want greater control … our products. 9. Mike has spoken a lot … your company. He says you are very good … producing machinery. – That’s very kind … him.

Слова и выражения по теме:

subsidiary – parent – specify – tasks – goals – marketing – managers – facility – facilities – etc - overseas – law – under the laws – to a great extend – independent of – management – on-site – position – decisions –

филиал, дочерняя компания родитель, родительский определять, специфицировать задача, задание цель маркетинг менеджер, управляющий средство, устройство средства производства и так далее за границей закон в соответствии с законом в значительной мере независимый от управление на месте положение, позиция решение