4. Content diagrams

1 Problem structure

THEME (= a problem)

What is the problem exactly?

Why is it a problem?

What are its causes?

What can be done against it?

What solution(s) must we choose?

2 Measure structure

THEME (= a measure)

What is the measure exactly?

Why is the measure necessary?

How will the measure be carried out?

What are its effects?

Should the measure be carried out or not?

3 Evaluation structure

THEME(=the subject that is evaluated)

What are its relevant characteristics?

What are positive aspects?

What are negative aspects?

What is the total judgement? (and sometimes:)

What can/must therefore be done?

4 Action structure

THEME (= an action)

What is the purpose of the action(s)?

What are its conditions?

How does the action go roughly?

How are parts of the action carried out?

How is the progress of the action checked?

5 Plan structure

THEME (= a plan)

What is its purpose?

What demands must it meet?

What does the plan look like?

What is its value?

6 Research structure

THEME(= an object of research)

What is investigated?

Why?

By what method?

What are the results?

What are the conclusions/recommendations?

ДЕРЖАВНИЙ ВИЩИЙ НАВЧАЛЬНИЙ ЗАКЛАД ДОНЕЦЬКИЙ НАЦІОНАЛЬНИЙ ТЕХНІЧНИЙ УНІВЕРСИТЕТ

НАВЧАЛЬНО-НАУКОВИЙ ІНСТИТУТ «ВИЩА ШКОЛА ЕКОНОМІКИ ТА МЕНЕДЖМЕНТУ»

КАФЕДРА МІЖНАРОДНИХ ОСВІТНІХ ТА ДІЛОВИХ КОМУНІКАЦІЙ

Галузь знань: 0305 Економіка та підприємництво. Напрям підготовки: 6.030503 Міжнародна економіка (спеціалізація: Європейські студії)

Вибіркова навчальна дисципліна циклу природничо-наукової та загальноекономічної (професійної) підготовки: 2.2 (3.2) Дисципліни за вибором навчального закладу «ДІЛОВЕ СПІЛКУВАННЯ»

Форма навчання – денна. Семестр 3

Затверджено на засіданні кафедри іноземних мов професійного спілкування

протокол №_10_ від «_20_» _06_ 2011 р.

Завідувач кафедри ІМПС ____________________________ доц. Н.Ю.Тодорова

Викладач _______________________________________ доц. Н.Ю.Тодорова

Завдання для курсової роботи

Version 1

I. Communication model

Read the letter printed below and comment on the way the four aspects of the message have been handled. Make sure that you give appropriate quotes from the text to substantiate your answer.

For your information:

A Bovag guarantee is a guarantee on used cars issued by Dutch garages that are a Bovag member.

FNV is a Dutch trade Union.

To: BOVAG

Attention assistant Manager J.K.Horst

Gaasperdammerrweg 2

1985 WW diemen

Vianen 10-10-'91

FNV

Ridderkerkselaan 722

1200 AA Vianen

Dear Mr Horst

We consider it a big scandal that the car that was bought by a member of our union is of such poor quality, although it had a Bovag guarantee. And if this customer complaints in the garage, he has his nose bitten off.

In view of the above it has become clear that there is a great demand for reliable information, in order to prevent this type of shady dealings; certainly in spring when many people will once more be considering the purchase of a new car. As you will probably know, our union regularly carries out comparative research. For example we recently compared different brands of skis, and we are working on a comparative research of sports shoes.

You had better co-operate on the article in our magazine. Otherwise we will take the matter further, after all the complaints we have heard about you. In order to prepare ourselves for our article, we would kindly request you to discuss the nature of the demands and measures that could possibly be taken. Would you be so kind as to let us know whether it is convenient? Please inform us as soon as possible in connection with the forthcoming publication of our magazine.

We are looking forward to your positive reaction.

Yours faithfully

FNV

Enclosure: 1