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Файл:умк_Боброва_Анг.яз_для экон._2010.doc
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- •Содержание зачета
- •Содержание экзамена
- •Нормы оценки
- •Entry test
- •I. Choose an appropriate variant.
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Using a dictionary add as many words as possible into the table:
- •3. Match these words with the definitions below:
- •4. What are the opposites?
- •5. Form all possible combinations and translate them.
- •6. Make up your own sentences using the following words and word combinations:
- •II. Reading Comprehension
- •What is economics?
- •III. Comprehension and Word Study
- •1. Translate into Russian.
- •2. Put the verbs in brackets into the correct tense.
- •3. Join the halves.
- •4. Make sentences positive or negative.
- •5. Say whether it is true or false:
- •6. Complete the following statements:
- •History of economics
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Using a dictionary add as many words as possible into the table:
- •3. Match these words with the definitions below.
- •4. What are the opposites?
- •5. Form all possible combinations and translate them:
- •6. Make up your own sentences using the following words and word combinations:
- •11. Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Small nations
- •III. Comprehension and Word Study
- •1. Translate into Russian:
- •2. Translate into English:
- •3. Complete the sentences:
- •4. Join the halves.
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Using a dictionary add as many words as possible into the table:
- •3. Match these words with the definitions below:
- •4. What are the opposites?
- •5. Form all possible combinations and translate them in Russian:
- •6. Make up your own sentences using the following words and word combinations:
- •11. Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Large nations
- •4. Join the halves.
- •The economy of great britain
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Using a dictionary add as many words as possible into the table:
- •3. Match these words with the definitions below:
- •4. Form all possible combinations and translate them:
- •5. Make up your own sentences using the following words and word combinations:
- •6. Give the opposites to the following words:
- •II. Reading Comprehension
- •Globalization of world economy
- •III. Comprehension and Word Study
- •1. Translate from English into Russian:
- •2. Join the halves.
- •3. Translate from Russian into English:
- •4. Translate the words and put them in the sentences below.
- •5. Complete the sentences:
- •Types of international business
- •I. Choose an appropriate variant.
- •II. Fill in the gaps with suitable words below:
- •Entry test
- •1. Choose the most appropriate variant.
- •2. Choose the best endings to the following statements.
- •I. Improve your wordpower.
- •1. Study the following
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian:
- •Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Entrepreneurship
- •1. Answer the questions:
- •2. Translate into English:
- •3. Complete the following sentences with the words given below:
- •III. Intensive Reading Task
- •Change from present life-style
- •1. Join the halves.
- •2. Complete the sentences:
- •The future of entrepreneurship
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own conversation on analogy.
- •2. Discuss in pairs advantages and disadvantages of being an entrepreneur.
- •3. Get ready to speak in detail about entrepreneurs and entrepreneurship.
- •V. Written Task
- •Desirability of new venture creation
- •Types of start-ups
- •I. Improve your wordpower.
- •1. Study the following
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them into Russian.
- •II. Reading comprehension
- •1. Answer the questions:
- •2. Translate into English:
- •3. Complete the sentences with the words from the box below.
- •4. Make up your own sentences using the following words and word combinations:
- •III. Intensive Reading Task
- •The history of money
- •1. Join the halves.
- •2. Complete the sentences:
- •Business and money
- •IV. Speaking Practice
- •1. Agree or disagree
- •2. Dramatize the dialogue and make up your own conversation on analogy.
- •3. Speak about money, substitute money, purchasing power and inflation using key words, phrases, the topic sentences and the outline.
- •4. Get ready to speak in details about money.
- •V. Written Task
- •The functions of money
- •I. Improve your wordpower.
- •1. Study the following words
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian:
- •II. Reading Comprehension
- •Determining Profit
- •1. Answer the questions:
- •2. Translate into English:
- •3. Complete the following sentences with suitable forms of the words in the box below:
- •IV. Intensive Reading Task
- •Importance of profit
- •1. Join the halves.
- •2. Complete the sentences:
- •Factors affecting profit
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own conversation on analogy.
- •2. Discuss in pairs the topic “Profit”.
- •3. Get ready to speak in detail about profit.
- •V. Written Task
- •How to increase profit?
- •I. Improve your wordpower.
- •1. Study the
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian:
- •Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Advertising
- •1. Answer the questions:
- •2. Translate into English:
- •III. Intensive Reading Task
- •Copy and art working together
- •1. Join the halves.
- •2. Complete the sentences:
- •3. Decide which of the following statements are correct.
- •4. Which of the following expresses the main idea of the text best of all?
- •Advertising agencies
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own conversation on analogy.
- •Speak about the notion of advertising and its functioning in our life.
- •Get ready to speak in details about advertising.
- •V. Written Task
- •Advertising
- •I. Choose the best endings to the following statements.
- •II. Choose the most appropriate variant to complete the sentence.
- •Entry test
- •I. Choose the most appropriate variant to complete the sentences.
- •11. Choose the most appropriate variant.
- •III. Choose the best.
- •I. Improve your wordpower.
- •1. Study the following words and word combinations.
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below:
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. Form all possible word combinations using the words of both columns and translate them in Russian.
- •6. Use the proper word forms in the sentences. Change the grammatical form of the words if necessary.
- •7. Complete the sentences with the words from the box below:
- •II. Reading Comprehension
- •Marketing
- •III. Comprehension and Word Study
- •1. Choose the necessary word and put it in the sentence.
- •2. Translate into English:
- •3. Make up your own sentences using the following words and word combinations:
- •Marketing
- •1. Answer the questions:
- •2. Translate into English:
- •3. Translate into Russian:
- •4. Substitute appropriate terms for words or phrases in italics in the sentences below.
- •5. Fill in the gaps with the words given below and be ready to answer the questions.
- •IV. Intensive Reading Tasks
- •1. Fill in the boxes with appropriate words …
- •2. Complete the sentences.
- •V. Conversational Skills
- •1. Dramatize the dialogues and make up your own conversations on analogy. 1
- •2. Discuss the problem of marketing in pairs.
- •Marketing plan
- •I. Improve your wordpower.
- •1. Study the following words and word combinations.
- •2. Using a dictionary add as many words as possible into the table.
- •3. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- •4. Match these words with the definitions below:
- •5. What are the opposites?
- •6. Form all possible words combinations and translate them.
- •7. Make up your own sentences using the following words and word combinations:
- •II. Reading Comprehension
- •Management
- •III. Intensive reading task
- •The general manager
- •Find international words in paragraphs 1 and 2.
- •Read the text again and choose the best endings to the following statements.
- •3. Complete the unfinished questions in column a that are answered in column b.
- •4. Translate into English:
- •5. Complete the sentences. Put the verbs into the future with “will”. Mind the word order in questions.
- •6. Complete the sentences using one of these verbs in the future simple tense: make, check, motivate, give, influence, make. Mind the use of the active or passive voice.
- •7. Fill in the gaps with the prepositions of, for, in, with, to, on, from or at.
- •Financial management
- •I. Improve your wordpower.
- •1. Study the following
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below:
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations columns and translate them in Russian:
- •7. Study the meaning of the words from their definitions. Management
- •II. Reading Comprehension
- •What is a manager?
- •4. Complete the following sentences with suitable forms of the words below:
- •5. Translate into English:
- •6. Read the text. What is the main idea of it? Divide it into logical parts. Define the key-sentence to each part.
- •IV. Intensive Reading Task
- •2. What is responsibility and what is authority? Insert the words responsibility or authority in the gaps.
- •3. Read and be ready to discuss most important characteristics for a successful manager.
- •4. Read the text and translate it. The business leader
- •Management as a profession
- •1. Study the following words and word combinations:
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below:
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them into Russian.
- •7. Make up your own sentences using the following words and word combinations:
- •II. Reading Comprehension
- •My future speciality
- •III. Comprehension and Word Study
- •1. Give Russian equivalents to the word combinations:
- •2. Translate into English:
- •3. Complete the sentences:
- •4. Translate from Russian into English:
- •Accounting
- •IV. Intensive Reading Task
- •1. Choose the necessary word and put it in the sentence.
- •2. Make questions and answer them:
- •3. Complete the sentences with the words from the box below.
- •4. Study the meaning of the words in bold type from the sentences.
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own by analogy.
- •2. Make up the dialogue about accounting:
- •3. Speak about the accounting profession.
- •V. Written Task
- •1. Translate into Russian using a dictionary.
- •I. Improve your wordpower.
- •1. Study the following words and word combinations:
- •2. Study the meaning of the words from the examples.
- •3. Think of your own sentences with the words. Using a dictionary add as many words as possible into the table.
- •4. Match the words with the definitions below:
- •5. Look at the terms in the left-hand column and find the correct synonyms or definitions in the right-hand column.
- •6. What are the opposites?
- •7. Form all possible word combinations using the words of both columns and translate them in Russian:
- •Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. My future profession
- •5. Use the terms in the box to complete the phrases below. What is the Russian for these expressions?
- •Financial markets
- •IV. Intensive Reading Tasks
- •2. Study the meaning of the following words and expressions from their definitions.
- •V. Speaking Practice
- •1. Dramatize the dialogues and make your own by analogy. A
- •Why finance?
- •I. Improve your wordpower.
- •1. Study the
- •2. Using a dictionary add as many words as possible into the table.
- •3. A) Study the meaning of the words from their definitions. Economy
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian.
- •II. Reading Comprehension
- •My future profession
- •III. Comprehension and Word Study
- •1. Translate into Russian:
- •2. Complete the sentences with the words from the box below:
- •3. Complete the sentences:
- •4. Translate into English:
- •Economics as an academic discipline
- •IV. Intensive Reading Task
- •1. Complete the sentences with the words from the box below:
- •2. Make up your own sentences using the following words and word combinations.
- •3. Translate into English:
- •I. Choose the correct alternative to fill each space in the text.
- •II. Why Finance? Choose the right variant to fill the gaps.
- •IV. Choose the right variant.
- •Entry test
- •I. Improve your word power.
- •1. Study the
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian:
- •Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Business law
- •1. Answer the questions:
- •2. Translate into English:
- •3. Complete the sentences with suitable forms of the following words:
- •III. Intensive Reading Task
- •Four main types of partnership
- •1. Join the halves.
- •2. Complete the sentences:
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own conversation on analogy.
- •Discuss in pairs different forms of business, their advantages and disadvantages
- •Get ready to speak in details about:
- •V. Written Task
- •The corporation
- •I. Improve your wordpower.
- •1. Study the following words and word combinations:
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •6. Form all possible word combinations using the words of both columns and translate them in Russian:
- •Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Launching a business: documents and procedures
- •1. Answer the questions:
- •2. Translate into English:
- •3. Complete the following sentences with suitable forms of the following words:
- •III. Intensive Reading Task
- •Partner’s responsibilities and powers
- •1. Join the halves.
- •2. Complete the sentences:
- •3. Read the text and fill in the gaps:
- •IV. Speaking Practice
- •1. Dramatize the dialogue and make up your own conversation on analogy.
- •2. Discuss in pairs
- •3. Get ready to speak in details about how to launch your own business.
- •V. Written Task
- •The factor of control
- •I. Improve your wordpower.
- •1. Study the following words and word combinations:
- •2. Using a dictionary add as many words as possible into the table.
- •3. Match the words with the definitions below.
- •4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- •5. What are the opposites?
- •II. Reading Comprehension
- •The business and the consumer
- •1. Answer the questions:
- •2. Translate into English:
- •III. Intensive Reading Task
- •1. Join the halves.
- •2. Complete the sentences:
- •Your rights when buying goods
- •IV. Speaking Practice
- •1. Discuss in pairs:
- •2. The following short texts deal with various aspects of customer care.
- •3. Get ready to speak in details about business and consumer.
- •V. Written Task
- •Attracting and keeping customers and customer care the inside track
- •Introduction
- •Interrupting
IV. Speaking Practice
1. Dramatize the dialogue and make up your own conversation on analogy.
DE: Hello and welcome to the programme Make or Break. My name is David
Evans. In today’s programme we look at the rise and fall of the American
tycoon, Alan Bond. A self-made millionaire, Bond has been a well-known
figure in the Australian business and on the world business stage. Dear
audience, you are welcome to ask questions and make your own comments. Q: Was Bond basically a businessman, I mean did he invest millions of dollars
and how did he see a return of his investment? DE: Bond was a man who had always known exactly what he wanted and how
to get it, as he makes clear in this interview about his early years. Bond: I wanted to make a million before I was 21 and I started business when
I was 18. And I set myself a goal – I’d made a million by the time I was 21. Q: He got satisfied and lived peacefully ever after, didn’t he? DE: Of course not. He went on to make several more millions as a property
speculator in Perth during the boom years. Q: I remember there was the crash in the property market in the early 70s. Did it
cause any trouble in your business? Bond: Definitely yes. But it forced me to diversify my interests. I went into
mining, oil exploration and retail. Q: But things had not been going so well for you, as far as I know. Bond: Sure. I still had a vast amount of capital tied up in property – and the
property market was dead. I was losing my money and was forced to start
liquidating my assets. DE: Fortunately with access to enormous supplies of credit he embarked upon
one of the biggest takeover binges the world has ever seen. Bond: I was lucky and soon gained control of hundreds of companies all over the
world. Q: Lucky? From the reliable sources I got to know that Alan Bond finished the
decade with debts of $9.25 bn. One of the biggest debtors in the world. DE: That sounds amazing. We can ask Bond about his debts after a minute
break for advertising. Stay with us.
2. Discuss in pairs the topic “Profit”.
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3. Get ready to speak in detail about profit.
V. Written Task
Translate into Russian using a dictionary.
How to increase profit?
Profits are not fixed or guaranteed, there are ways a business owner can help to increase profit.
Increasing sales is a popular way to increase profit. Businesses try to increase sales by offering better quality products or services than competitors, by keeping prices at/or below the level of competitors, and by using promotional techniques, such as personal selling, creative displays, special sales, and advertising.
Profits can be increased when workers are more efficient. This means that workers must use scarce resources wisely. These resources include such things as time and supplies. For example, workers should spend time on the job working, rather than talking with others or taking care of personal matters. When workers are efficient, they are able to produce more for the company. Increased production can result in more sales and more profit. Many businesses reward employees for efficient work habits through monetary bonuses and other rewards. Some of the work habits, which are rewarded, are promptness, regular attendance, and superior performance. Increasing worker efficiency is receiving much attention as businesses realize just how much time and money can be saved.
Another way of increasing profit is decreasing expenses. Businesses can decrease expenses in several ways. They might consider eliminating some free services, such as delivery, gift wrapping, or alterations. Businesses must be certain that their expenditures in terms of cost of merchandise are at the best prices. Perhaps a new supplier would offer better prices or benefits than a current supplier. In addition, businesses should try to obtain the best rates for such expenses as advertising, insurance, etc., and should try to keep payroll expenses as low as possible without sacrificing service to customers. And, businesses should encourage workers to use resources-wisely. For example, turning off lights and equipment when not being used and not wasting supplies. Decreasing expenses is the best way that businesses can help to increase profit.
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