4. Choose the words with similar meaning from the two groups and arrange them in pairs.

A. prospective, conception, consumer, distribution, means, possession, to convert, to execute, to induce, to pull

B. notion, future, customer, ownership, to change, to perform, to cause, allocation, facilities, to draw

5. Form all possible word combinations using the words of both columns and translate them in Russian.

1. product	a) campaign
2. marketing	b) price
3. to predict	c) research
4. promotional	d) customer
5. marketing	e) planning
6. to raise	f) leader
7. perspective	g) mix
8. to influence	h) trend
9. price	i) customer

6. Use the proper word forms in the sentences. Change the grammatical form of the words if necessary.

1. to identify

a. Market researches ... the target market for a particular product.

b. When an employee joins a large company, he or she is given an ... card.

2. to promote

a. Advertising agencies are concerned with ... of a product.

b. Last week the boss ... John because of his outstanding work in the accounting department.

3. to compete

a. In the marketplace businesses ... with each other.

b. Sony is a major ... of General Electric.

4. to determine

a. The combination of the four P’s ... the marketing mix.

b. An accountant makes an accurate ... of the expenses of a company.

5. to isolate

a. Strategies of product, price, placement, and promotion are not planned in ... .

b. The company doctor ... the sick employee in the room at the end of the hall.

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7. Complete the sentences with the words from the box below:

provide, advertising, consumers, marketing, merchandise, prospective, valuable, satisfy.

1. Some people think that the objective of marketing is to induce customers to buy low-quality ... at high price.

1. Manufacturers and merchants ... the goods and services we desire.

1. Marketing is not the same thing as ... or personal selling.

1. Potential ... are people with their desire and ability to buy a product.

II. Reading Comprehension

Read and translate the following text. Consult a dictionary if necessary.

Marketing

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of the consumer's dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centres has made goods available to consumers. It provided a wide range of merchandise and plenty of parking facilities.

Answer the questions:

1. What does marketing mean?

1. What activities does marketing consist of?

1. What do marketing operations include?

1. Why is it so important for the producer to predict the trends?

1. How was mass consumption possible in the USA?

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