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2. Complete the sentences:

                  1. Advertisements consist of …

                  1. Their choices are strongly influenced by …

                  1. Many television, radio, and print media advertisements for a product …

                  1. If the attention-getter is powerful enough …

                  1. The last thing in commercials is …

                  1. It must be understood that it may not be possible for every advertisement to …

                  1. Repetition also increases …

                  1. Repetition recognizes …

3. Decide which of the following statements are correct.

                  1. It is legal to make untrue statements about goods.

                  1. Adverts influence all the people.

                  1. Advertising creates an extra demand.

                  1. The manufacturers want their revenue to exceed their costs.

                  1. Advertising enriches our economy.

4. Which of the following expresses the main idea of the text best of all?

                  1. Businesses need to advertise.

                  1. Aims of advertising.

                  1. Types of advertising.

                  1. What advertising is and how it works.

*5. Read the text and fill in the gaps with the words below:

economies, prepare, artwork, principal, normally, economical, media, obtain, build, detailed, agencies, executive, specialist, implement, brand, involving, create, production, customers, programme, field, design, maximum, establish, behalf, charges, magazines, advertising.