Part 2 Marketing

1. Remember the words:

- producer

- consumer

- distribution

- storage

- promotion

- trend

- marketing research

- to predict

- advertising

- consumption

- to provide

2. Read and translate the text:

Marketing includes all the business activities connected with the movement of goods and services from producer to consumer. Sometimes it is called distribution. On the other hand marketing is made up of such activities as transporting, storing and selling goods and on the other hand a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Marketing research helps the producer to predict what the people will want. And through advertising the producer attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of the consumer's dollar. The trend in the USA for example has been to high mass consumption. The construction of good shopping centres has made goods available to consumers. It provided a wide range of merchandise and plenty of parking facilities.

3. Answer the following questions:

1. What does marketing mean?

2. What activities does marketing consist of?

3. What do marketing operations include?

4. Why is it so important for the producer to predict the trends?

5. How was mass consumption possible in the USA?

4. Read and translate the international words:

Marketing, business, active, service, transporting, process, operation, product planning, credit, producer, dollar, mass, construction, centre, parking.

5. Give synonyms to the words:

Business, goods, consumer, storing, purpose, to want.

6. Give antonyms to the words:

Producer, to sell, early, to know, expensive, wide.

7. Give English equivalents:

Виробник, збут, продаж, споживач, складування, розробка нових продуктів, діяльність, транспортування, планування, ринок.

8. Make up the sentences:

a) is, called, marketing, sometimes, distribution.

b) the business, all, includes, marketing, activities.

c) is, to recognize, the ability, important, very, trends, early.

d) in the USA, has been to high, the trend, consumption, mass.

e) expensive, are, marketing, operations, very.

9. Choose the necessary word and fill in the gaps:

PREDICT INFLUENCE PROMOTE MARKETING TRENDS DISTRIBUTION MARKET RESEARCH PRODUCT PLANNING CONSUMER

1. One of the aims of market research is to indicate new ... among people.

2. Advertising must ... the consumer and make him buy the goods produced.

3. Marketing is often called ... .

4. In order to sell a new product a producer has to consider how to ... it.

5. The goods of this company are not sold very well, they must think about ... .

6. Sometimes it is difficult to influence a ... through advertising.

7. If you want to produce something new you should start with ... .

8. A producer wants to ... the new trends and then tries to influence them.

9. ... includes product development and pricing among other things.