10. Translate the sentences into English in writing:

1. Маркетинг вбирає в себе дії пов'язані з рухом товару від виробника до споживача.

2. Маркетинг вбирає в себе транспортування, складування, рекламу, калькуляцію цін, продаж.

3. Вивчення ринку допомагає передбачати загальне спрямування потреб.

4. Реклама дуже сильно впливає на покупця.

5. Ми не можемо встановлювати найнижчу ціну на цей товар.

6. Потрібно розробляти план виробництва нових продуктів.

7. Прямий обмін товарами неможливий у розвинутому суспільстві.

8. Для того, щоб розвивалася торгівля, має існувати маркетинг.

11. Read the dialogue, role-play it, retell it as a text:

- Hi, Nick! How are you?

- Good day, Jack! I'm fine! And you? What's the news?

- I'm OK. Now I'm studying "Marketing" at the Institute.

- What is "Marketing"?

- It is often called distribution. It's a lot of operations such as transporting, storage, selling goods, series of decisions, pricing, product planning, marketing research.

- It's so interesting. I think all producers must know why, where , for what purpose the consumers buy.

- You are absolutely right. The ability to recognize early trends is very important.

- Is it expensive to provide marketing operations?

- Yes, it is. Marketing operations are very expensive. They usually take up more than half of the consumer's dollar.

- What must be the trend to high mass consumption in Ukraine?

- We should build, for example, good shopping centres with a wide range of merchandise and plenty of parking facilities. Is it interesting for you?

- Yes, it's an interesting topic.

- Enter our department and you'll learn marketing.

- I'll think about it. Good bye.

- Bye.

Part 3 Management

1. Remember the words:

- position

- personnel office

- employer

- employee

- personal characteristic

- to make hiring and firing

- employment agency

- applicant

- to advertise

2. Find the equivalents:

1. to set objectives a два види характеристики

2. to delegate authority b оцінювати за інтерв'ю

3. to work under pressure c бути компетентним

4. red-tape d відповідати посаді

5. to be competent e працювати під тиском

6. to be suitable for the position f бюрократичний

7. two sets of qualifications g ставити цілі

8. to evaluate through interviews h розподіляти обов'язки

3. Read and translate the text:

Management is a process of managing people. Any manager has got some functions. For example, he makes a lot of important decisions. He sets objectives, coordinates work, delegates authority, makes hiring, firing and just general leading. It is evident that making careful decisions is the basis of good management. In fact there is no difference between the words an executive, a manager and an administrator. These words are interchangeable. In many companies the top officers are called administrators. The next group - the heads of major departments, the vice presidents. Any organization has a number of positions and some people have more authority than others. Where and how a manager can hire a qualified employee?

A manager has several options to consider when he wants to hire a new employee. First of all he may look within his own company. But if he can't find anybody suitable for the position he has to look outside the company. If there is a personnel office in the company, he can ask them to help him to find a qualified applicant. The employer can also use other valuable sources, for example, employment agencies, consulting firms, placement offices and professional societies. He can also advertise in a newspaper or in a magazine and request candidates to send in resumes. The employer has two sets of qualifications to consider if he wants to choose from among the applicants. He must consider both professional qualifications and personal characteristics. A candidate's education, experience and skills are included in his professional qualifications. These can be listed on a resume. Personal characteristics or personally traits can be evaluated through interviews.