Задание n 17. А) Переведите текст на русский язык с использованием англо-русского языка.

б) задайте десять вопросов к тексту.

Outside Euroffice.com.uk’s offices in south London is a poster showing Martin Luther king saying: “I have a dream.”

It was put there by George Karibian, founder of the company that calls itself the UK’s biggest online office supplier. It’s an important message for his young, eager employees, with their designer jeans and spiky hair. Most likely none of them expected their careers to involve selling such dull items as pens, paper and other office supplies to small businesses. Even Mr Karibian admits he got there almost by accident.

His company has thrived, even after the dotcom bubble burst and he spent more than a year struggling to raise cash to keep it going. Partly that is because he sold a dream – to himself, his employees, his suppliers, and his financial backers, which kept them all on his side. With over confidence typical of the dot-com era, he was convinced he was building not an office products supplier, but “the next Google.”

To raise money, Mr Karibian was forced to surrender control of the business to a venture capital company, Net Partners, which has provided £2m in funding. Other dotcom competitors who received fortunes during the bubble years burned through the cash and went out of business. But the Wharton graduate paid fanatical attention to detail. From day one he scrutinized every aspect of cash management, the value of his marketing expenditure, the functioning of his website and the efficiency of an internet business.

Mr Karibian also set in place disciplines that he believes saved his business where others failed. The first was marketing, crucial to an online business that can only survive if clients come to its site and stay there. Clients making big purchases are send gifts. “I hate gifts. But the numbers tells us they work,” Mr Karibian says.

СОДЕРЖАНИЕ

Пояснительная записка……………………………………………	4
Введение………………………………………………………………	5

Фонетика…………………………………………………………………………….. 7

Лексика……………………………………………………………………………….12

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Грамматика…………………………………………………………………………216

Артикли...…………………………………………………………………………..216

Существительные…………………………………………………………………..217

Прилагательные. Степени сравнения……………………………………………..219

Местоимения. Местоименные наречия………………………..………………….222

Числительные. Даты………………………………………………………………..224

Образование глаголов. Общие сведения………………………………………….228

Именные формы глагола. Вспомогательные глаголы и их функции…………...230

Переходные и непереходные глаголы, безличные, возвратные………………...239

Типы спряжения и основные формы глагола…………………………………….241

Простые и сложные времена глаголов, образование, употребление, перевод…244

Модальные глаголы, их значение, употребление и перевод…………………….270

Действительный и страдательный залог (пассив)………………………………..273

Повелительное и сослагательное наклонения……………………………………275

Предлоги…………………………………………………………………………….278

Наречия. Степени сравнения………………………………………………………280

Простые и сложные предложения. Порядок слов………………………………...281

Контрольные работы………………………………………………………………..290

Задания для аттестации (зачет I семестр)………………………………………….298

Экзаменационные задания……………………………………………………….....303

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