Тема 4. Оформление визитных карточек.
The main aim of the visit card is the introduction of a person, a business partner in the course of negotiations, meetings, various affairs. It is not just a means of telling people about your contact details. The visit card is also a powerful tool to produce a huge impression. Given the very limited space, usually set at 90×50 mm, you need to put in only the most significant information about you.
The Types of Visit Cards.
1. The Business card.
It includes your name, company or organization, phone number, cell phone number, office address, email address and your title, of course. It presents all necessary information for further business contacts and is used when the acquaintance has taken place. There are special standards for the space organization of a business card. The name of the administrating person is printed in the middle with the post or occupation directly under it in smaller letters. The name and the address of the firm occupies the lower left corner, the phone and fax number in the lower right corner.
The business card of an ordinary office worker has some significant peculiarities. The name of the firm and its address are printed in the middle of the card, his full name – in the lower left corner, phone and fax numbers – in the lower right. Such cards are acceptable for business affairs and not for personal relations as no private information is provided.
2. The Introductory card.
This type of the visit cards contains only the owner’s full name, the name of the firm or organization, the occupation and no address or phone numbers. Its main purpose is to introduce a person. The introductory card saves the trouble of remembering the visitors’ names in order not to confuse or forget them in the course of conversation. Its presentation does not imply further contacts.
There are also introductory cards of firms, organizations, departments, containing their addresses, phone and fax numbers. People resort to them at trade fairs, conferences, presentations and while giving presents as an official representative of the organization.
3. The Personal Visit card.
This type of cards may contain just your surname and first name. Any other information depends on your image, age, national and cultural traditions. The additional data (title, degree, rank, a club’s address, phone number) is given in the lower right corner in a smaller print. It is not typical for women’s cards.
The marital card is an example of personal visit cards. A husband and a wife may have their personal cards or one for both of them. The latter includes their full names (the wife’s name goes first), address, phone number. These cards serve practical purposes: enclosed with a wedding present, present a couple at formal meeting.
In Russia the most common visit card has the following structure. The name of the organization or firm goes first at the top, then follows the surname, name, patronymic name (mind the order!), the occupation is printed on the next line. The phone and fax numbers and address can be placed in the lower left or right corner.
The visit cards are presented personally. According to the etiquette the person of the lower rank, less known, of younger age gives the card first. A slight nod is recommended. The card is offered in the way that the text is clearly seen. The accepting person is supposed to read text and pronounce the surname.
At large conferences badges are supposed for each participant. They contain your name and surname, title, occupation, organization or educational establishment. Badges are worn on the left side and taken off when you leave the building.
It’s funny to know …
Women’s business cards are usually smaller (80 × 40 mm) then that of men, but in Great Britain it’s vice versa. A visit card of a young lady can be even smaller – 70 ×35 mm.
Упражнение. Определи тип визитных карточек, приведенных ниже.
43
The High Road Chiswick London
SW4 ENGLAND
David Lawrence
journalist
tel: 994 0385
Упражнение. Составь свои визитные карточки всех типов описанных выше.
Задания для самостоятельной работы по Темам 3 - 4.
Упражнение. Fill in the form. It is an application form to open a bank account.
