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1. public relations (PR) noun/phrase 1 [Using.] the business of giving the public information about a particular organization or person in order to create a good impression

2 [pl.] the state of the relationship between an organization and the public

2. in transition phrase in the process of changing

3. environment [C/U] all the circumstances, people, things, and events around us that influence our life

4. rapid [ADJ] 1 a short period of time; 2 done or happening very quickly

5. change 1 [U] the act or result of sth becoming different

2 [C] the fact of a situation, a place or an experience being different from

what is usual and therefore likely to be interesting, enjoyable, etc.

3 [C] the process of replacing sth with sth new or different

6. change (changes, changing, changed) [V] 1 to become different

2 to make sb/sth different

3 to pass or make sb/sth pass from one state or form into another

4 to stop having one state, position or direction and start having another

7. practitioner [C] 1 a person who works in a profession, especially in medicine or law ► Ср. ниже № 2.22.

8. possess (possesses, possessing, possessed) [V] (not used in the progressive tenses) 1 to have or own sth

2 to have a particular quality or feature

3 [usually passive] (of a feeling, an emotion, etc.) to have a powerful effect on

sb and control the way that they think, behave, etc.

9. (communications) expertise [U] special skill or knowledge that is acquired by training, study, or practice

10. sensitivity [U] here: the ability to measure very small changes

11. adapt (adapts, adapting, adapted) [V] here: to change your behaviour in order to deal more successfully with a new situation SYN: adjust

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12. in many ways phrase You use way in expressions such as in many ways, in some ways, and in every way to indicate the degree or extent to which a statement is true

13. no longer phrase used to say that sth which was possible or true before, is not now

14. mere (technicians) [ADJ] NB: Mere does not have a comparative form. The superlative form merest is used to emphasize how small sth is, rather than in comparisons. You use mere to emphasize how important or inadequate sth is, in comparison to the general situation you are describing

15. technician [C] someone whose job involves skilled practical work with (scientific/technical) equipment, or someone who is very good at the detailed aspects of his/her activity

16. shape (shapes, shaping, shaped) [V] here: give an object a particular shape, structure, form, view, using your hands, tools, or your qualification

17. transmit (transmits, transmitting, transmitted) [V] to send information (any messages, computer data, etc.) from one place to another, using any means of communication

18. public [N] 1 the public people in general; can be followed by a singular or plural verb

2 public You can refer to a set of people in a country who share a common

interest, activity, or characteristic as a particular kind of public

2а В тексте: phrase sb’s public the people who are your clients; or watch a

particular performer, read books by a particular writer, etc.: He knows how

to please his public

12. critical dimension phrase

13. management [U] 1 the control and operation of a business or organization 1a [singular/U] the people who control and operate a business or organization (can be followed by a singular or plural verb)

2 the process of controlling or managing something

3 phrases: under new management; management of

12. recognize (recognizes, recognizing, recognized) [V] (not usually progressive) ► here: to accept that sth is true or important: R + (that)

13. practice (AmE); practise (BrE) (practises, practising, practised) [V] 1 to repeat an activity regularly so that you become better at it

2 to do sth regularly, especially as a particular profession, habit, or tradition

► Ср. выше № 1.7.

12. should [MODAL] (negative forms: should not, shouldn’t) 1 used to show what is right, appropriate, etc., especially when critisizing sb’s actions 2 used for giving and asking for advice

3 used to say that you expect sth is true or will happen

4 used to say that sth (that was expected) has not happened

5 (BrE formal) used after I or we instead of would for describing what you

would do if sth else happened first

6 (formal) used to refer to a possible event or situation

7 used as the past form of shall when reporting what sb has said

8 (BrE) used after that when sth is suggested or arranged HELP: In both

AmE and BrE this idea can be expressed without ‘should’

9 used after that after many adjectives that describe feelings

10 (BrE formal) used with I and we in polite requests

11 used with I and we to give opinions that you are not certain about

12 used for expressing strong agreement

13 Why, How, What + should + sb/sth do used to refuse sth or to show that

you are annoyed at a request; used to express surprise about an event or a

situation

14 used to tell sb that sth would amuse or surprise them if they saw or

experienced it: You should have seen her face when she found out!

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12. part [U/C] 1 [U] SOME part of sth some but not all of a thing

2 [C] PIECE a section, piece or feature of sth

3 [U] MEMBER a member of sth; a person or thing that, together with

others, makes up a single unit

4 [C] OF MACHINE a piece of a machine or structure

5 [C] OF BODY/PLANT a separate piece or area of a human or animal

body or of a plant

6 [C] REGION/AREA an area or a region of the world, a country, a town

7 (parts) [pl.] (old-fashioned, informal) a region or an area

8 [C[ OF BOOK/SERIES (abbr. pt) a section of a book, television series,

etc., especially one that is published or broadcast separately

9 [C] FOR ACTOR a role played by an actor in a play, film/movie, etc.; the

words spoken by an actor in a particular role

10 [C] music for a particular voice or instrument in a group singing or

playing together

11 [C] EQUAL PORTION a unit of measurement that allows you to

compare the different amounts of substances in sth

12. mainstream [C] people, activities, or ideas that are part of the mainstream are regarded as the most typical, normal, and conventional because they belong to the same group or system as most others of their kind

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