- •Введение
- •Contents
- •Practicing & Controlling the Text - Vocabulary & Grammar: 4 Variants __36
- •Definitions II. Pr as a Process
- •III. Components & Terms IV. Texts _________________________________58-88
- •IV.3.1. Milestones in the History of pr (Timeline)________________________________64
- •IV.5.2. On pr in Great Britain _______________________________________________74
- •IV.7. Texts to be translated from Russian into English__________________________81-88
- •What is public relations
- •Part one Analytical Reading
- •English-English-Russian Glossary
- •Match the English definitions above (1-14) with their Russian meanings:
- •Exercises
- •Список основных словообразовательных аффиксов английского языка
- •2.1.1.1. Noun - suffixes
- •2.1.1.2. Noun – prefixes
- •2.1.2.1. Verb - suffixes
- •2.1.2.2. Verb - prefixes
- •2.1.3.1. Adjective - suffixes
- •2.1.3.2. Adjective - prefixes
- •Grammar revision
- •Exercise 6.3. - Additional assignments:
- •Intermediate Level
- •Intermediate Level
- •Intermediate Level
- •Páragraph 1
- •Paragraph 2
- •Paragraph 3
- •Paragraph 4
- •Paragraph 5
- •Paragraph 6
- •Paragraph 7
- •What is public relations
- •What is public relations
- •Páragraph 1
- •Paragraph 2
- •Paragraph 3
- •Paragraph 4
- •Paragraph 5
- •Paragraph 6
- •Paragraph 7
- •What is public relations
- •What is public relations
- •37 Items
- •50 Items
- •40 Items
- •45 Items
- •39 Items
- •What is public relations
- •What is Public Relations
- •Vocabulary & Grammar Practice through Sentences
- •Tasks 1-4
- •II. Public Relations as a Process
- •III. Components & Terms of Public Relations
- •III a. The Basic Components of pr
- •III b. Other Terms for pr
- •Some Less Flattering Terms
- •Although “pr” is now more than press relations, the nickname is commonly used in daily conversation and is widely recognized around the world.
- •IV. Additional texts
- •IV.1. Global Scope 1-4
- •IV.2. Public Relations Society of America: Official Statement on Public Relations 1-5
- •IV.3.1. Milestones in the History of Public Relations (timeline)
- •IV.3.2. A Brief History of Public Relations
- •On the importance of the truth:
- •Edward Bernays (§§ 14-18)
- •19. Edward Bernays may truly be called the father of public relations and Ivy Lee the first public relations counselor.
- •IV.4. Four Models of Public Relations
- •IV.5. Essentials of Public Relations
- •IV.5.1. Public Relations and Management
- •IV.5.2. On Public Relations in Great Britain
- •IV.5.3. Four Essential Abilities
- •IV.5.4. Qualities for a Successful Career
- •IV.6. Public relations from Wikipedia, the free encyclopedia
- •IV.6.1. The industry today
- •IV.6.2. Methods, tools and tactics
- •IV.6.3. Public targeting
- •IV.6.4. Lobby groups
- •IV.6.5 Spin
- •IV.6.6 Spin doctor
- •IV.6.7. Conveying the message
- •IV.6.8. Front groups
- •IV.7. Texts to be translated from Russian into English
- •IV.7.1. Связи с общественностью ● Материал из Википедии
- •B. Определения понятия
- •C. Истоки и история развития Public Relations как науки
- •D. Виды Public Relations
- •Е. Современная индустрия Public Relations
- •IV.7.2. Терминология pr ● Материал из Википедии
- •B. Роль сми в формировании понятий
- •С. Особенности pr-терминологии в России
- •D. Споры и разногласия
- •Е. Употребление терминов pr специалистами и журналистами
- •10. Устоявшееся написание терминов pr
- •Supplement 1 – Four Forms of the English Verbs
- •Supplement 2 - Subject-Verb Agreement
- •More detailed information see below in 12 blocks: Block 1
- •Block 2
- •Block 3
- •Block 4
- •Block 5
- •Block 10
- •Block 11
- •Block 12
- •Список использованной литературы и словарей
- •Dictionaries & Reference Books Used
- •Keys to Exercises
Block 10
Some words end in –s and appear to be plural but are really singular and require singular verbs.
The news from the front is bad.
Measles is a dangerous disease for pregnant women.
On the other hand, some words ending in –s refer to a single thing but are nonetheless plural and require a plural verb.
My assets were wiped out in the depression.
The average worker’s earnings have gone up dramatically.
Our thanks go to the workers who supported the union.
The names of sport teams that do not end in “s” will take a plural verb: The Miami Heat have been looking..., The Connecticut Sun are hoping that new talent... .
Block 11
Fractional expressions such as half of, a part of, a percentage of, a majority of are sometimes singular and sometimes plural, depending on the meaning. (The same is true, of course, when all, any, more, most and some act as subjects.) Sums and products of mathematical processes are expressed as singular and require singular verbs. The expression “more than one” (oddly enough) takes a singular verb: “More than one student has tried this.”
Some of the voters are still angry.
A large percentage of the older population is voting against her.
Two-fifths of the troops were lost in the battle.
Two-fifths of the vineyard was destroyed by fire.
Forty percent of the students are in favor of changing the policy.
Forty percent of the student body is in favor of changing the policy.
Two and two is four. ● Four times four divided by two is eight.
Block 12
If your sentence compounds a positive and a negative subject and one is plural, the other singular, the verb should agree with the positive subject.
The department members but not the chair have decided not to teach on Valentine’s Day
It is not the faculty members but the president who decides this issue.
It was the speaker, not his ideas, that has provoked the students to riot.
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Список использованной литературы и словарей
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Ильина О.К., Тычинский А.А. Английский язык: учеб пособие для отделения «Связи с общественностью». Вып. 1. – М.: МГИМО-Университет, 2006. – 135 с.
Ионина А.А., Саакян А.С. Английская грамматика. Теория и практика. Учебник. – М.: ТК Велби, изд-во Проспект, 2008. – 448 с.
Комаровская С.Д. Современная английская грамматика. Практический курс: «Вслед за Мёрфи»: Учебник по грамматике английского языка. – М.: КДУ, 2004. – 204 с.
Меркулова Е.М. Английский язык. Упражнения по грамматике. – СПб.: изд-во «Союз», 2007. – 336 с.
Мусихина О.Н. Английский язык для экономических вузов. Практикум / PR THROUGH ENGLISH. – Ростов н/Д: Феникс, 2004. – 352 с.
Салье Т.Е. и др. Английский язык по специальности «Связи с общественностью»: учебник для студ. фак. журналистики и свзей с общественностью высш. учеб. заведений. – М.: «Академия», 2007. – 512 с.
Спиридонова Т.А. Уроки английского языка. К учебнику «Advanced Grammar in Use» М. Хьюингса. Для продвинутого уровня. – М.: Эксмо, 2009. – 416 с.
Encyclopedia of Public Relations. In 2 Volumes. University of Houston. – NY: Sage Publications, Inc., 2005. – 1101 pp.
Hewings M. Advanced Grammar in Use, New. 2-nd ed. – Cambridge: CUP, 2005. – 295 pp.
Swan M. Practical English Usage. – М.: Высш. шк., 1984. – 552 с.
Theaker A. The Public Relations Handbook. 2nd ed. – London/New York: Routledge, 2004. – 366 pp.
Thornbury S. Natural Grammar. The keywords of English and how they work. – Oxford: OUP, 2004. – 220 pp.
Wilcox D.L., Ault Ph.H., Agee W.K., Cameron G.T. Essentials of Public Relations. – N.Y.: Addison-Wesley Educational Publishers Inc., 2001.
Internet Resources: ● http://grammar.ccc.commnet.edu/grammar ●http://www.betterenglish.com/grammar ● http://usefulenglish.ru
● http://www.lamar.colostate.edu.com/ ● http://www.camdencc.edu.com/
● http://www.instituteforpr.com ● http://www.raso.ru
● http://facstaff.buffalostate.edu/smithrd/PR/pioneers.htm
● http://en.wikipedia.org/wiki/Public_relations ● http://sovetnik.ru
● http://www.pr-chance.kiev.ua/history.html ● http://rasso.ru