- •Введение
- •Contents
- •Practicing & Controlling the Text - Vocabulary & Grammar: 4 Variants __36
- •Definitions II. Pr as a Process
- •III. Components & Terms IV. Texts _________________________________58-88
- •IV.3.1. Milestones in the History of pr (Timeline)________________________________64
- •IV.5.2. On pr in Great Britain _______________________________________________74
- •IV.7. Texts to be translated from Russian into English__________________________81-88
- •What is public relations
- •Part one Analytical Reading
- •English-English-Russian Glossary
- •Match the English definitions above (1-14) with their Russian meanings:
- •Exercises
- •Список основных словообразовательных аффиксов английского языка
- •2.1.1.1. Noun - suffixes
- •2.1.1.2. Noun – prefixes
- •2.1.2.1. Verb - suffixes
- •2.1.2.2. Verb - prefixes
- •2.1.3.1. Adjective - suffixes
- •2.1.3.2. Adjective - prefixes
- •Grammar revision
- •Exercise 6.3. - Additional assignments:
- •Intermediate Level
- •Intermediate Level
- •Intermediate Level
- •Páragraph 1
- •Paragraph 2
- •Paragraph 3
- •Paragraph 4
- •Paragraph 5
- •Paragraph 6
- •Paragraph 7
- •What is public relations
- •What is public relations
- •Páragraph 1
- •Paragraph 2
- •Paragraph 3
- •Paragraph 4
- •Paragraph 5
- •Paragraph 6
- •Paragraph 7
- •What is public relations
- •What is public relations
- •37 Items
- •50 Items
- •40 Items
- •45 Items
- •39 Items
- •What is public relations
- •What is Public Relations
- •Vocabulary & Grammar Practice through Sentences
- •Tasks 1-4
- •II. Public Relations as a Process
- •III. Components & Terms of Public Relations
- •III a. The Basic Components of pr
- •III b. Other Terms for pr
- •Some Less Flattering Terms
- •Although “pr” is now more than press relations, the nickname is commonly used in daily conversation and is widely recognized around the world.
- •IV. Additional texts
- •IV.1. Global Scope 1-4
- •IV.2. Public Relations Society of America: Official Statement on Public Relations 1-5
- •IV.3.1. Milestones in the History of Public Relations (timeline)
- •IV.3.2. A Brief History of Public Relations
- •On the importance of the truth:
- •Edward Bernays (§§ 14-18)
- •19. Edward Bernays may truly be called the father of public relations and Ivy Lee the first public relations counselor.
- •IV.4. Four Models of Public Relations
- •IV.5. Essentials of Public Relations
- •IV.5.1. Public Relations and Management
- •IV.5.2. On Public Relations in Great Britain
- •IV.5.3. Four Essential Abilities
- •IV.5.4. Qualities for a Successful Career
- •IV.6. Public relations from Wikipedia, the free encyclopedia
- •IV.6.1. The industry today
- •IV.6.2. Methods, tools and tactics
- •IV.6.3. Public targeting
- •IV.6.4. Lobby groups
- •IV.6.5 Spin
- •IV.6.6 Spin doctor
- •IV.6.7. Conveying the message
- •IV.6.8. Front groups
- •IV.7. Texts to be translated from Russian into English
- •IV.7.1. Связи с общественностью ● Материал из Википедии
- •B. Определения понятия
- •C. Истоки и история развития Public Relations как науки
- •D. Виды Public Relations
- •Е. Современная индустрия Public Relations
- •IV.7.2. Терминология pr ● Материал из Википедии
- •B. Роль сми в формировании понятий
- •С. Особенности pr-терминологии в России
- •D. Споры и разногласия
- •Е. Употребление терминов pr специалистами и журналистами
- •10. Устоявшееся написание терминов pr
- •Supplement 1 – Four Forms of the English Verbs
- •Supplement 2 - Subject-Verb Agreement
- •More detailed information see below in 12 blocks: Block 1
- •Block 2
- •Block 3
- •Block 4
- •Block 5
- •Block 10
- •Block 11
- •Block 12
- •Список использованной литературы и словарей
- •Dictionaries & Reference Books Used
- •Keys to Exercises
Paragraph 4
4.42. practice [V] See 2.22. practice [N] See below in this paragraph
4.43. though here: [ADV] used for indicating that the information contrasts with
or modifies information given in a previous sentence or sentences
4.44. demand (demands, demanding, demanded) [V] here: to need sth in order to
be done successfully
4.45. complete [ADJ] used when you are emphasizing sth, to mean ‘to the greatest
degree possible’ SYN: TOTAL
4.46. acquaintance (with sth) here: [U] knowledge of sth
4.47. thorough [ADJ] done completely, with great attention to detail
4.48. environment [N] See # 1.3.
4.49. prerequisite [C usually sing.] (~ for/of/to sth) (formal) sth that must exist
or happen before sth else can happen or be done SYN: PRECONDITION: A
degree is an essential prerequisite for employment at this level.
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Paragraph 5
outgrowth [N/C] a natural development or result of sth
recognition [U] an understanding and accepting of sth
(the) power [U] the ability or opportunity to do sth
public opinion [U] phrase the opinion or attitude of the public regarding a particular matter
continuous competition [C] phrase
among [PREP] NB: The form amongst is also used, but is more litrary // surrounded by sb/sth; in the middle of sb/sth (Сравните – between)
institution [C] a large important organization that has a particular purpose, for example, a university or bank
public support phrase
development [N] here: the process or result of making a basic design gradually better and more advanced
through [PREP]/[ADV] here: is used for stating the means by which the particular information or result are achieved
[paragraph 6] go through [PH V] to perform a series of actions
reach (reaches, reaching, reached) [V] here: 1 to come to sb’s attention 2 to achieve a particular aim SYN: ARRIVE AT
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Paragraph 6
stage [C] one part of an activity, process, or period
mutual [interchanged] influence [effect on the mind] phrase
understanding 1 [Using.] sth that you know how it works or know what it means 2 [U] If there is understanding among people, they are friendly towards each other and trust each other
sequential [ADJ] sth that follows a fixed order
still here: [ADV] If a situation that used to exist still exists, it has continued and exists now
exist (exists, existing, existed) [V] (not used in the progressive tenses) to be real; to be present in a place or a situation
any available means phrase
desire (desires, desiring, desired) [V] (not used in the progressive tenses)
to want sth; to wish for sth
6.70. towards [PREP] in the direction of sb/sth
6.71. provide (provides, providing, provided) [V] to give sth to someone who
needs or wants it or to make it available to them
counsel [U] advice
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