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2.31. Read the passage below on the advertisement. What do you think

about it? Does it really influence people’s decision-making when

shopping? What ways of advertising are used in Russia? Can people

trust ads? Discuss these questions in class.

Advertisements are everywhere, from columns of small classified advertisements for houses, jobs, cars, etc. in newspapers to big posters on walls and enormous advertisements on hoardings by the side of the road. The job of the advertising agencies is to publicise the products of the firms which and employ them. They design eye-catching advertisements and make television commercials to persuade us to buy, buy, and buy.

But things are not always as good as they are described in ads. According to a report released in 2002 by the US Federal Nrade Commission half of all weight-loss ads, whether in print, on television, or on the Internet, make false claims

2.32. A)Look at the ads below and try to guess what they may be publicizing. Discuss your ideas in a small group.

b) Look at the things that were really advertised by the pictures above and

match the slogans with the pictures.

1) “Shell is making waves for cleaner engines”

2) “Wash out your hair-monsters. Sunsilk anti-flat”

3) “Renault. Creatures of comfort”

4) “The Golden’s Gym 3-Apple a Day Plan”

c) Pick up one thing and make up an ad for it to be broadcast on TV or

radio. Present your ad to class.

2.33. Read the passage below about an interesting way of selling and

buying goods in the US and Britain. Have a garage sale organized in

your group. Bring pictures of the things (or the things !) you would

like to sell and talk your group mates into buying them.

Garage/Yard Sales

You may find inexpensive used household items, clothing, sports equipment or furniture at garage and yard sales. These are sales of personal objects by individuals at their home. Purchase and use of these items is considered culturally acceptable. At a garage sale, you may negotiate the price of items you are interested in purchasing. Some people go gaga over old or even antique things you might find there. Often people selling their belongings don’t even know the real price of the things.

WRITING

2.34. Read the text and write a similar 250-word essay on some piece of clothing that was all the rage some years ago and is fashionable now. Back in Fashion

Millie stopped outside a shoe-shop and looked in the window. For some time she gazed at a pair of fur-lined high boots on display. “They’re exactly what I want”, she thought. The boots were unpriced so Millie decided to inquire how much they cost.

“I’d like to buy a pair of boots like the ones you have in the window", she asked the shop-assistant. “Could you tell me how much they are, please?"

As the price was reasonable, Millie decided to try a pair on. The shop-assistant asked her to sit down and brought a pair. While she was helping Millie to put them on, she kept looking at Mil­l’s stockings made of fine white lace.

“Excuse my asking”, the shop-assistant said at last. “But where did you get those stockings? We’ve been trying to obtain stockings like these for some time. They are the very latest fashion and they are in great demand”.

“They are pretty, aren't they?” Millie said. “My grandmother gave them to me”.

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