VI. Discussion
In pairs, RETELL the text (3.1) in short.
DESCRIBE the history of one modern aircraft using the picture. Refer to Exercise 7.4 for information.
ADVISE a friend who is going to fly to New York to use the services of Scandinavian Air. Give your reasons.
ASK a representative of SAS working in this country to tell the group about the company's activities.
ROLEPLAY a SAS management meeting to discuss new ideas in the company's marketing policy. Offer innovative ways to improve the company's performance in Europe and worldwide.
EXPLORE the history of some other air travel company. Use alternative sources of information. Prepare to report in class.
COMMENT on SAS's slogan: "We are not in the business of flying planes, we are in the business of flying people".
STUDY the following facts taken from the Guinness Book of World Records (1990). Discuss them with your groupmates.
6.9. DESCRIBE your own travel abroad (by plane or by travel). What about the service elements on the way?
6.10. SHARE your impressions of reading a book about pilots or travel by air written by a modern author.
6.11. STUDY the magazine ads featuring the services affered by air travel companies in this country. Discuss them in class.
VII. Structure and written expression practice
7.1. REWRITE USING CORRECT TENSE-FORMS.
SAS IN-FLIGHT SERVICES
(to welcome) on board this SAS aircraft, designed with your safety and comfort in mind! Here (to be) some information about the service on board. High quality food and drinks (to serve). We (to offer) you a selection of newspapers and, on our intercontinental flights, magazines as well. You (to have) an opportunity to watch a movie or listen to 10 different channels of music and entertainment. On Channel Five you (to find) a special relaxation program. If you (to be) on an intercontinental flight, alcoholic beverages, except champagne, (to serve) free. On these flights, "an air show" (to allow) you to follow the flight on the map minute by minute. We (to provide) small toys to help the children pass the time. Have a pleasant flight with SAS!
7.2. PUT QUESTIONS TO THE FOLLOWING ANSWERS.
Yes, there are many competitors for SAS in Europe. (General)
Twenty percent rise in efficiency is the aim. (What ?)
Yes, SAS was able to respond to the changing times. (General)
The system of traffic was very effective. (Alternative)
From 80 to 90 percent of their travel budget. (How much ?)
No, the average age was 5.5 years per aircraft. (Disjunctive)
Because a bigger aircraft means more landings. (Why ?)
From Copenhagen, Stockholm and Oslo. (Where from ?)
Yes, the net effect was very big. (General)
Yes, businesspeople prefer to fly SAS. (Disjunctive)
GIVE THE GIST OF THE TEXT IN 10-12 SENTENCES.
CORRECT THE MISTAKES MADE BY AN INEXPERIENCED LEARNER.
7.5. WRITE A COMMENTARY BASED ON THE DISCUSSION (EXERCISE 6.6).
UNIT FOUR REVISION