- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
VI. Discussion
RETELL the text in short to a partner.
SPEAK about the present and, maybe, future problems of sponsorship using the picture below. Should we take it seriously?
ASK an executive working with the Soros Foundation about the activities of this organisation in the CIS countries.
PRAISE the Coca-Cola Company's efforts in sponsoring major sport events. Remember, for example, that the company has been sponsoring the Olympic Game! since 1925!
EXPLAIN how the mechanism of sponsorship works. Who benefits from all these efforts?
PROVE that corporate support today is the only way to help organize various social events.
SHARE your impressions about the latest Olympics you saw on TV. Have you noticed any sponsors participating in the event? Refer to Exercise 7.1 if there is no information available.
ROLEPLAY a staff meeting at some non-governmental organization. The problem under discussion is rounding up corporate sponsors.
6.9. MATCH the following English sayings with the corresponding variants in Russian. Say if these saying apply to the problem of sponsorship and financial support today?
1. |
Money is power. |
|
Один пирог два раза не съешь. |
2. |
Money opens all doors. |
|
Есть чем звякнуть, так можно и крякнуть. |
3. |
Muck and money go together. |
|
Услуга за услугу. |
4. |
Every man has his price. |
|
Богатому как хочется, а бедному как можется. |
5. |
A rich man's joke is always funny. |
|
Работа грязна, да денежки белы. |
6. |
He who pays the piper, calls the tune. |
1. |
Мошна туга — всяк ей слуга. |
7. |
Roll my log, and I'll roll yours. |
|
Своя рубашка ближе к телу. |
8. |
Charity begins at home. |
|
Всякому — своя цена. |
9. |
You can't eat your cake and have it. |
|
Золотой молоток и железные ворота отпирает. |
10. |
Beggars cannot be choosers. |
|
Кто платит, тот и распоряжается. |
VII. Structure and written expression practice
7.1. REWRITE USING CORRECT VERB FORMS.
The lillehammer system story
Motorola (to deliver) a SmartZone trunking system for the Winter Olympi 1994 in Lillehammer, Norway. The system (to use) very successfully during tl event by the organizers of the Olympics. When the games (to come) to an end, system (to offer) to Motorola customers around the world as an opportunity tc invest in Motorola trunking technology. At that time the Latvian Ministry of Internal Affairs (to look) for a solution to solve their communication problems They (to have), and they still have a lot of old equipment in use. The Ministry (to decide) to invest in a Motorola SmartZone system. The contract (to sign) in li Some additional equipment (to order). The ex-Lillehammer system establishe in Latvia (to be) one of the largest SmartZone systems in East Europe. It (to provide) coverage for the entire Riga area. The police (to start) already to use the syste for their daily operations. They (to be) proud to use the Motorola trunking sys technology to improve their communications. The Latvian Ministry of Intern; Affairs (to discuss) already new plans to expand the system. It (to be) already third Motorola trunking system in the Baltics.
7.2. PUT DISJUNCTIVE QUESTIONS TO THE FOLLOWING ANSWERS.
No, it wasn't a donation from MasterCard.
Yes, the Eastman Kodak Company will participate, too.
No, about 3,000 companies are involved.
Yes, I received this product as a gift.
No, they do not support this event.
Yes, this marketing program started last year.
No, they are not using any logos on jerseys.
Yes, new corporate sponsors are always welcome.
GIVE THE GIST OF THE TEXT IN 10-12 WRTITTEN SENTENCES.
CORRECT THE MISTAKES MADE BY AN INEXPERIENCED LEARNER.
7.5. WRITE AN ESSAY ON SPONSORSHIP USING A SAYING (6.10) AS A TITLE.
UNIT TEN TEENAGE RESEARCH: NOT LIMITED