IV. Classroom text-based activities

4.1. CHOOSE THE RIGHT TRANSLATION.

1. American reatilers have targeted children as a new consumer group.

1. американские розничные продавцы нацелились на детей как на новую потребилъскую группу.

2. дети становятся новой потребительской аудиторией для американских торговых компаний.

3. американские торговые компании поставили целью превратить детей в новую потребительскую группу.

2. This is effected by means of a tracking survey of some 2000 teenagers across the USA.

1. это делается эффективно при помощи наблюдения за 2000 подростками через США.

2. это производится при помощи долговременного наблюдения за 2000 подростками по всем США.

3. это осуществляется при помощи длительного наблюдения за 2000 подростоками, живущими в разных регионах США.

3. So it is a great solution when a marketer can meet everybody's needs.

1. поэтому это великое решение, когда маркетолог может удовлетворить нужды всех.

2. поэтому это большое решение, когда маркетолог может удовлетворить всех.

3. поэтому очень важно, если маркетолог предлагает решение, приемлемое для всех.

4.2. TRANSLATE THE TEXT AT SIGHT.

4.3. MATCH THE HALVES RIGHT.

4.4. STRUCTURE AND WRITTEN EXPRESSION TEST 10B.

Choose the one word or phrase that best completes the sentence.

1. The biggest part of teenage income is .

1. disputable

2. dependable

3. disposable

4. detectable

2. The products are given a new life marketing them to kids.

1. with

2. by

3. after

4. for

3. Today, more than before, kids are helping in the family.

(A) neither

(B) either

(C) never

(D) ever

4. everybody's needs is a great solution.

(A) to meeting

(B) meet

(C) to meet with

(D) meeting

5. TV advertising for kids began with toys and cereals.

(A) origin

(B) original

3. originally

4. originality

6. To protect children's rights, some public interest groups

1. have been organized

2. have organized

3. have an organization

4. has been formed

V. Conversation practice

5.1. SAY IT DIFFERENTLY.

1. American reatil companies aim at children's market.

2. US family spending is under the influence of kids.

3. Teenagers spend the money they receive as income.

4. Marketing companies try to discover the ways children spend their money in.

5. Some companies even employ specialists in psychology.

6. Managers responsible for advertising repeatedly said that children are becoming more active.

7. Teenagers today take part in deciding problems which are important for everyone in the family.

8. Various companies realize programs to help notice and understand the habits and attitudes of teenagers.

2. COMPLETE THE FOLLOWING USING PASSIVE VOICE STRUCTURES.

1. American family spending

2. On average, up to $ 100

3. This money

4. Buying habits and attitudes

5. Expertise in marketing

6. Tracking surveys

7. Great sums of money

8. The new role of kids in the family

9. With the help of ads, everybody's needs

10. Today, everyone is involved

2. ANSWER THE QUESTIONS.

1. Why are children targeted as a new consumer group?

2. Why are children targeted, not grown-ups?

3. In what way is American family spending influenced by kids?

4. Where do teenagers get their money from?

5. What sort of expertise is offered by companies like Kid Think?

6. In what way are buying habits observed and studied?

7. Why are the prices for advertising spots so high?

8. How are kids involved in family decision-making process?

9. Issues of concern are decided without kids, aren't they?

10. Do public interest groups protect the rights of children or marketers?

2. PROVE THAT IT IS NOT SO (OR IT IS).

1. American teens don't earn their own money.

2. Retailers in the USA are not interested in kid market.

3. Advertising for kids is shown on TV a lot.

4. Environmental issues are inolved in family decision-making.