- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
I. Vocabulary list
to be eager scale
to own owner
to trade trading company
to supply warehouse
to outlive a warranty sizeable
to take apart discount
to overhaul rarity
to prefer preferred service
to cover the expenses steady client
to obtain to handle
to survive survival
to consider considerable
II. Vocabulary work
2.1.CHOOSE ACCORDING TO THE DEFINITION.
1) to deal with; to control over a) to be eager
2) happening not often b) an owner
3) relative proportion or degree c) scale
4) to outlive or outlast d) to trade
5) worthy of consideration e) to supply
6) to think about, to believe f) to obtain
7) to get or receive g) to consider
8) to provide for; to satisfy h) considerable
9) to engage in commerce i) to survive
10) a business, an occupation j) to handle
11) one who has the right to own k) rare
12) to want something very much l) trade
TRANSLATE PAYING ATTENTION TO THE ITALICISED CONSTRUCTIONS.
A new trading company has been established recently.
Thousands of dollars worth of equipment is being supplied.
The scanners here have been unclaimed from warehouses.
By that time the machine will have already been overhauled.
Have the expenses been covered by the American side?
The problem of obtaining information is being considered now.
He said a sizeable discount had been provided.
Having handled those problems,they managed to survive.
The equipment has outlived its warranty, hasnt' it?
10. Being eager to do business, he started his own company.
11. After having obtained the information, they were able to make a decision on that matter of concern.
III. Work at the following text
READ THE TEXT AND ANSWER THE QUESTION:
Does Mr. Driezin sell snow to the Eskimos or not?
New markets: selling snow to the eskimos?
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Jeffry Driezin became a successful businessman after emigrating from the Soviet Union to the USA in 1980 and now is eager to do business with Russia.He lives in a Chicago suburb and owns Minataur, a trading company that sells medical equipment in the USA, Canada, Egypt, China and India. He recently expanded his business to Russia, Ukraine and Latvia, where he once was an engineer in the Farming Ministry. The scale of his business in the CIS is illustrated by one of his latest deals to supply $600,000 worth of Catlab diagnostic equipment to Krasnoyarsk.
"By Western standards our business in Russia should be closed", Driezin says. "But we stick to Russia because important changes take place in this country. A businessman should always be in the thick of things".
Minataur's deals are fairly typical of the West but are novel to Russia. Driezin goes to major US hospitals and clinics and buys equipment that hasn't outlived its warranty. He also buys unclaimed equipment from warehouses. The equipment is taken apart at a plant near Chicago,overhauled and then given a new (20) warranty of one-year. This gives the buyer a sizeable discount off the original price. Minataur's warranty also offers American service standards which are a rarity in Russia. The company engineers fly out to the Urals and as far as Magadan to handle client problems.
Driezin likes to offer his customers preferred service. For example, officials of the Chelyabinsk region contacted him recently about buying an expensive American-made infrared scanner. Driezin covered the expenses for Russian specialists to go the United States and helped them obtain information about the equipment. The Minataur president has set up several joint ventures in the CIS. Unlike most Western businessmen, he prefers working with the provinces. Moscow, he thinks, wants to survive solely on financial operations and speculation.
"In Russia one who manages to sell snow to the Eskimos is considered to be a good salesman", says Driezin who knows a thing or two about Soviet psychology. "While in America the main thing is to make your chance buyer your steady client". |
3.2. READING COMPREHENSION TEST 11A.
Choose the correct variant on the basis of what is stated or implied in the text.
Mr. Driezin is going to start
selling medical equipment to the US
business contacts with Egypt
trading partnership with Russian firms
sales in Krasnoyarsk Region
Saying'a businessman should be in the thick of things' Driezin means that
things in the CIS market are thick
good opportunities should not be lost
(C) important changes took place in Belarus
(D) his business in Russia should be closed
Driezin's business is typical of the West because
there is a lot of unclaimed equipment
customers always want a sizeable discount
he offers American service standards
products can be given a new life after some time
4. Russian specialists from Chelyabinsk traveled to the USA
(A) at Minataur's expense
to obtain more information about Driezin
to set up a joint venture with Catlab
at the expense of Chelyabinsk city hall
5. In Line 36, "a thing or two" is closest in meaning to
(A) one thing or two things
something
not one thing
different things
According to the text, it is NOT true that Driezin
speaks no Russian
has little experience in dealing with Russia
owns a trading company that sells medical equipment
the scale of his business in the CIS is not very big