- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
IV. Classroom text-based activities
4.1. CHOOSE THE RIGHT TRANSLATION.
1. Over that time Americans bought more Chevrolets than any other make.
за это время американцы купили больше "шевроле", чем любые другие сделали.
за это время американцы купили больше автомобилей "шевроле", чем машин других марок.
через этот период американцы купили больше автомобилей
"шевроле", чем машин других моделей.
2. Whatever the source, the Bowtie proved to be a durable and winning logo.
каким бы ни было происхождение эмблемы, "галстук-бабочка" зарекомендовал себя как знак надежности и успеха.
каким бы ни был источник, "галстук-бабочка" доказал способность быть длительной и побеждающей эмблемой.
откуда бы она ни появилась, эмблема "галстук-бабочка" доказала, что она рассчитана на долгое время и на победу.
3. Through this principle, the company successfully established itself as the vehicle of choice for several generations of Americans.
через этот принцип компания успешно установила себя как автомобиль выбора для нескольких американцев.
благодаря этому принципу, автомобили компании пользовались неизменным успехом у многих поколений американцев.
базируясь на этом принципе, компания успешно установила себя как производитель автомобилей для нескольких поколений американцев.
TRANSLATE LINES 11-25 AT SIGHT.
4.3. MATCH THE HALVES
4.4. STRUCTURE AND WRITTEN EXPRESSION TEST 1B.
Choose the one word or phrase that best completes the sentence.
1. The Chevrolet Company by two remarkable individuals in 1912.
was incorporated
incorporated
be incorporated
incorporates
2. One of was Louis Chevrolet who was a race-car driver.
their
them
they
theirs
3. It was William Durant was also one of the original founders of General Motors
that
who
which
whom
4. The company the innovative spirit of its founders.
was maintained
has maintained
has maintain
maintain
5. The Bowtie logo is as as hot dogs or apple pie.
unfamiliar
great
little known
famous
6. rapid advances in technology and materials today.
there is
they are
there take place
theirs are
V. Conversation practice
5.1. SAY IT DIFFERENTLY.
Two talented people started Chevrolet Company in 1912.
They united their efforts in making automobiles.
The first vehicle was made in 1912.
They used their famous emblem on Chevrolet cars.
The company consolidated its reputation over many years.
The founders of the company were talented people.
Today the firm makes use of the ideas of Durant and Chevrolet.
The Bowtie logo is well-known to every American.
5.2. COMPLETE THE FOLLOWING.
In 1997, Chevrolet Company
Two remarkable individuals
Chevrolet Classic Six was
The famous Bowtie logo
In 1918, Chevrolet
The company maintains
Chevrolet established itself as
The Bowtie logo became
Durant and Chevrolet would be
The company adheres to the
5.3. ANSWER THE QUESTIONS.
Who founded Chevrolet Company?
In what year did it happen?
What do we learn about the founding fathers?
Louis Chevrolet was a financial genious, wasn't he?
Was the first product of the company expensive?
How much did Chevrolet Classic Six cost in 1912?
The famous logo appeared just by chance, didn't it?
What inspired the famous Bowtie logo design?
Did the company soon begin to expand production?
What is the basic principle of the its activities?
How does the company manage to maintain it?
5.4. AGREE OR DISAGREE WITH THE FOLLOWING.
Chevrolet began as a very small construction business.
The founders of the company were energetic and innovative.
The modern logo is the result of many different changes in the original design.
Chevy cars were the vehicle of one generation of Americans.
The company managed to maintain high quality at high cost.
Today Chevy cars are no less popular than apple pies.
It is difficult to keep the innovative spirit of its founders in modern times.
Chevy cars are durable and enjoy popularity with drivers.