VI. Discussion
In pairs, RETELL the text (3.1) in short.
DESCRIBE the history of the Coca-Cola Company using the picture. Refer to Exercise 7.1 for information.
DISCUSS the news: one of your friends has just been to McDonald's for the first time in his(her) life. Can you imagine that?
SHARE the impressions: you are in New York City 100 years ago, and you are looking at the "Heinz 57 Varieties" sign lit by a thousand lamps. Can you believe your eyes?
ROLEPLAY a conversation between a 15-year-old Henry Heinz and a friend of his who would like to start another kind of career in life. Speak about career prospects.
ROLEPLAY a conversation between Heinz and his employees after the first day of the Chicago Fair. They would like to find a way out, wouldn't they?
PROVE that Henry Heinz was an innovative businessman who knew the secret for success in sales.
EXPLORE the history of another food or drink company. Use alternative sources of information. Prepare to report in class.
RESEARCH the variety of food products at your local store. Share your findings with the group.
6.10. DISCUSS the graffiti you have seen in some downtown street here in this country. What do you think the idea is? Or is there any idea at all? Share your opinions.
VII. Structure and written expression practice
7.1. REWRITE USING CORRECT TENSE-FORMS.
THE COCA-COCA COMPANY
Soft drinks (to be) already an old tradition in America before Coca-Cola. But it was in 1886 that the country (to get) its most famous drink. That year John Pemberton, an Atlanta pharmacist and patent medicine man, (to put) various ingredients together and (to call) the concoction Coca-Cola. His bookkeeper, Frank Robinson, (to draw up) the logo that Coke (to use) to this day. Pemberton himself (to think) Coca-Cola to be just a tonic. It (to take) another Atlanta pharmacist, Asa G.Candler, to capitalize on Coca-Cola's true possibilities as a money-making drink. During World War I Coca-Cola (to become) so popular with American soldiers in Europe that factories (to build) there. Since that time, the Coca-Colonization of the planet (to begin).
7.2. PUT QUESTIONS TO THE FOLLOWING ANSWERS.
No, the history of the company is not very long. (General)
It started as a one-boy selling business. (How ?)
At 25, Heinz started a company with a partner. (With whom ?)
He provided unheard-of employee benefits. (What kind of ?)
His products were always packaged properly. (Alternative)
His electric sign was lit by 1200 lights. (How many ?)
Heinz wanted to improve sanitary conditions. (What kind of ?)
The company's reputation was based on trust. (Disjunctive)
Yes, Heinz had many innovative ideas in advertising. (General)
Ketchup Heinz is as familliar as hot dogs. (How ?)
GIVE THE GIST OF THE TEXT IN 10-12 SENTENCES.
CORRECT THE MISTAKES MADE BY AN INEXPERIENCED LEARNER.
WRITE A SHORT ARTICLE BASED ON THE DISCUSSION (EXERCISE 6.10).
STUDY THE BOOKLET PAGES BELOW AND RENDER THE INFORMATION IN GOOD ENGLISH.
UNIT THREE SAS: WELCOME TO FLIGHT