VI. Discussion
RETELL the text to your deskmate in short.
TELL a story based on the picture below. Probably, you know the English saying,
TO CARRY COALS TO NEWCASTLE. Get a kind of a bird's-eye view of the
problems involved.
ASK a visiting American guest (why not Mr. Driezin himself) about the prospects for cooperation.
ROLEPLAY a meeting where American and native businessmen discuss the possibilities for future collaboration in one chosen area.
COMMENT on Mr. Driezin's words: "A businessman should always be in the thick of things".
SHARE your ideas about Mr. Driezin statement: "In Russia, the one who sells snow to the Eskimos is considered to be a good salesman. While in the West the idea is to make your chance buyer a steady client". What do you agree with?
EXPLORE other sources to find more examples of doing business successfully in Eastern Europe. You may refer to Exercise 7.1 for information.
RESEARCH into the problem of joint venture practices in your area. Find information about such businesses based locally.
STUDY the following profiles of US-Belarusian joint ventures (as of February 1995). What common features can you notice? How can you explain these similarities?
The data is set forth in the following order:
A. Name of the joint venture; D. Belarusian partner;
B. Date of registration in Belarus; E. US/Belarusian share percentage;
C. American partner; F. Activities.
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A. TEMPO B. 3/27/89 C. HEMISPHERE PUBLISHING CORP. D. ACADEMY OF SCIENCES OF BELARUS E. 50/50 F. PUBLISHING AND SELLING ACADEMIC PRINTED MATTER; DEVELOPING SOFTWARE FOR PUBLISHING & PRINTING |
A. SUMMIT SYSTEMS B. 12/27/90 C. CHIPS AND TECHNOLOGIES JV LTD. D. MINSK BRANCH OF JV 'DIALOG' E. 75/25 F. DESIGNING, PRODUCTION, ASSEMBLING AND SERVICING COMPUTERS
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A. KENTAVR B. 5/7/90 C. FRU INTERNATIONAL, INC. D. ELECTRON COOPERATIVE CENTER E. 50/50 F. SCIENTIFIC RESEARCH, DESIGNING PILOT PROJECTS TO PRODUCE COMPUTER EQUIPMENT |
A. FEBEX B. 4/6/92 C. B-R CONSULTING D. BELEX ASSOCIATION FOR BUSINESS COOPERATION E. 50/50 F. ESTABLISHING THE NETWORK OF DRUGSTORES, SUPPLYING MEDICAL EQUIPMENT; TOURISM
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6.10. VISIT the office of a local joint venture and learn about the activities on the spot.
VII. Structure and written expression practice
7.1. REWRITE USING CORRECT TENSE-FORMS.
The body swop
Born in 1942, Anita Roddick (to be) one of Britain's most successful businesswomen. Her activities (to earn) many accolades, including Businesswoman of the Year (1985), Shopkeeper of the Year (1989), and the Environmental Award of the United Nations (1989).
Her company (to reflect) her strong beliefs in nature and ecology. The 700 Body Shops (to sell) perfumes, soap, shampoo and skin-care products for men and women. Considerable attention (to pay) to green issues and the environment. The Body Shop (to advertise) itself through its philosophy. The trading business (to concern) about the protection of the environment. None of the products (to test) on animals. Each shop (to have) a refill section so that steady customers can re-use their plastic bottles.
Anita Roddick is outspoken on many issues. During the Gulf War she (to display) anti-war posters in her stores. The shops (to distrbute) free condoms against AIDS, and (to give away) profits to assist hospitals in India and orphanages in Romania. The company (to want) to go Easter Europe with the slogan "TRADE, NOT AID".
Ms. Roddick (to show) good business sense in many ways. For instance, most of the Body Shops (to own ) on a franchise: the name (to buy) by the manager who (to run) the shop with company advice. Also, all the shops (to prefer) a strong, simple design. They are dark green, have wide open doors and a feeling of space and colour. The shops (to carry) a distinctive yellow and green Body Shop logo.
7.2. GIVE THE GIST OF THE TEXT IN 10-12 WRITTEN SENTENCES.
C
ORRECT
THE MISTAKES MADE IN THIS BUSINESS LETTER
7.4. WRITE A LETTER TO A FRIENDLY BUSINESSMAN LFvTNG IN THE WEST.
UNIT TWELVE REVISION