I. Vocabulary list

to compete competition to win

to put priority on safety P

t0 rely reliable to sPend

to respond core business to mean

t0 cover destination to understand

to support fleet of aircraft to fly

to enrich experience to bring

to engage in engagement

to expand opportunity net ettect

to renew renewal budget

to prefer customer duty-free

to connect Passenger credit card

effective efficient cost-efficiency

II. Vocabulary work

2.1. CHOOSE ACCORDING TO THE DEFINITION

1) to find new markets or opportunities

2) the central part

3) to make richer

4) to provide connections

5) producing the proper result

6) to give help or assistance

7) to be occupied with a project

8) to give an answer, to act in reply

9) top important aim

10) to engage in competition

11) producing an effect

2.2. TRANSLATE PAYING ATTENTION TO THE ITALICESED WORDS.

1. It brought the net effect of more than 5 million customers.

2. Then the company decided to respond to the changing times.

3. Those changes were made to expand business opportunities.

4. Duty-free shops proved to be convenient for these customers.

5. I'd rather fly a Boeing-747 than some smaller aircraft.

6. This companys' history is more interesting than that of SAS.

7. Shops like these appeared in the airport's terminal in 1993.

8. That was a reliable product winning the hearts of millions.

9. Those foreign partners appeared to be unreliable.

10. This way they would like to engage in these new activities.

11. Does this home-made equipment need to be renewed quickly?

12. These products are simply not competitive with those ones.

III. Work at the following text

3.1. READ AND ANSWER THE QUESTION:

What helps Scandnavian Air win the competition?

SAS: WELCOME TO FLIGHT

There are many ways for SAS to compete successfully in the free market in Europe. Costefficiency is one weapon, already used by Asian and American competitors. SAS is going to become twenty per cent more efficient, but Jan Carlzon, the SAS Group President, does not think this alone will help win the competition. The company has put top priority on safety and reliability. It may serve as a good example of how a company can respond to the changing times. The traffic system has always been the company's core business. SAS created an effective worldwide system of traffic that covers every destination.They understood it well that the customers spend from 80 to 90 per cent of their travel budget on the traffic. So, various service elements were added to support customers wherever and whenever they needed help. The elements were hotels and restaurants, car rentals, credit cards and duty-free shopping. SAS has always followed its mission, to enrich the overall travel experience of every individual customer at the lowest possible cost. For the moment the company is engaged in modernizing the production base of the traffic system. They have started a three billion investment program to expand the fleet of aircraft. By January 1993 SAS had the most modern fleet on the Continent, with an average age of 5.5 years per aircraft. The intercontinental fleet was totally renewed, providing expansion opportunities on European and domestic routes. During the 1980s, freer competition emerged in many areas and seat capacity outpaced demand in air traffic. It was when the company made up its corporate mind: "SAS is not in the business of flying airplanes. It is in the business of flying people". People, they realized, did not want to fly the biggest and latest aircraft if it meant landing somewhere to fill up with more passengers. The company understood that people prefer more nonstops and one-stop connections. Since 1984 thirty per cent more nonstops have been added from Copenhagen, Stockholm and Oslo. The performance brought the net effect of five million more customers. Have a pleasant and efficient trip with SAS!

3.2. READING COMPREHENSION TEST ЗА.

Choose the correct variant on the basis of what is stated or implied in the text.

1. SAS is planning to win the competition with the help of

1. more cost-efficiency and other weapons

2. massive advertising in the press

3. organizing the traffic system in Africa

4. modernizing its computer service systems

2. The text demonstrates that SAS is NOT

1. able to respond to the changing times

2. losing time trying to respond to the changing times

3. likely to respond to the changing times

4. unlikely to respond to the changing times in the fu­ture

3. The company's top priority is on safety and reliablity

1. providing as many service elements as possible

2. providing unheard-of benefits for employees

1. providing customers with best possible office equip ment

3. providing for enjoyable summer vacations abroad

4. SAS engaged in modernization programs that needed

(A) more passenger routes

2. a renewal of international airport terminals

3. an investment of three billion dollars

4. a freer competition in many areas

5. The company understands

1. the needs of customers

2. the needs of pilots

(C) the needs of tourists

(D) the need to respond to the changing weather

6. In Line 28, the expression "made up its corporate mind" is closest in meaning to

1. made a mistake

2. made a strategic decision

3. incorporated another company

4. established a corporation