- •Займемся
- •Алексей Бушкин
- •I. Big business: how it all began
- •II. From the basics of management
- •III. What is it — marketing?
- •Big business: how it all began
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Chevrolet: the automotive dynasty
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •I. Vocabulary check
- •1.1. Check if the words on the right go well with the definitions.
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional readig
- •Henry ford museum
- •Vladimir mayakovsky
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Taylor: the secret was in the shovel
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Interested?
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •Rose jenkins
- •43 Maple St
- •VII. Structure and written expression practice
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New tech: cellular phones
- •V. Conversation practice
- •VI. Discussion
- •The inventory of inventions
- •VII. Structure and written expression practice
- •Modern equipment
- •I. Vocabulary check
- •II. Conversation practice
- •III. Writing skills development
- •IV. Additional reading
- •Twe genius of golden gates
- •Leadership problems
- •On democratic leadership
- •Is it –
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •Marketing: of sponsors aktd sports
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The lillehammer system story
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the folowing text
- •Teenage research: not limited
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and writtten expression practice
- •Cadbure chocolate
- •I. Vocabulary list
- •II. Vocabulary work
- •III. Work at the following text
- •New markets: selling snow to the eskimos?
- •IV. Classroom text-based activities
- •V. Conversation practice
- •VI. Discussion
- •VII. Structure and written expression practice
- •The body swop
- •I. Vocabulary check
- •II. Conversation practice
- •2.7. Deliver a lecture on the topic "What a young business person should know" to an audience of aspiring young people. Use some of the terms from Exercise 2.6 freely.
- •III. Writing skills development.
- •IV. Additional reading
- •Соореrатion: diligence is vital
- •How the american car appeared
- •The smithsonian institution
I. Vocabulary check
1.1. GIVE WORDS TO THE DEFINITIONS
to engage in marketing to market
to take part to target
to donate money to to sponsor
to provide with maintenance to consume
to include as necessary to influence
a medium means
a gift a donation
the area of activity scope
performed during one year non-profit
radio, newspapers & TV mass media
to make wider to widen
non-commercial organisation annual
known or performed all over the world rare
to aim at to participate
to use up to support
one of the buying public expertise
to have an effect on to involve
to bring about or achieve to effect
to find to concern
to propose to range
to view in a general way to survey
to put stress on to stress
a matter of importance a salary
affair, business, interest a concern
an act or practice almost automatic a habit
to occupy the attention of to detect
to show variation within some limits to offer
experience and knowledge consumer
to make an influence on to affect
one of the top management to be eager
the money one gets at the job an issue
happening not often worldwide
to deal with, to control over to handle
to outlive or outlast to survive
worthy of consideration considerable
to think about,to believe to consider
to get or receive to obtain
to provide for, to satisfy to supply
to engage in commerce to trade
to want something very much an executive
1.2. FORM THE SUITABLE WORD FROM THE VOCABULARY ON THE RIGHT.
FILL THE SUITABLE WORD IN THE GAPS.
e.g. It was a fairly large , I think. (donate)
It was a fairly large donation, I think.
It was a fairly large , I think. (donate)
These are not suitable for us. (medium)
They started a large-scale program. (market)
Everybody knows about his in the affair. (involve)
A new belt was built last year. (convey)
6. is a global industry today. (sponsor)
There are other activities, too. (support)
Who's the of these goods? (distribute)
The list has become much recently. (wide)
It is a famous fund. (charity)
Is this business really ? (profit)
There were about 120 to the meeting. (participate)
They brought the necessary with them. (provide)
In I'd like to say the following. (conclude)
This product is a brand. (lead)
Last year the firm kids as new consumers. (target)
There was no on him at all. (influence)
Have you heard about the lie tests? (detect)
My is very simple. (offer)
There should be a survey. (track)
It is quite of him to take a walk. (habit)
Have you been introduced to all the ? (execute)
The products are from toys to TV sets. (range)
We should think about customer and attitudes. (need)
Do you consider it ? (neccesity)
It is a matter of real for us. (concern)
27. -making process is not easy. (decide)
She offered her readily. (expert)
We all are , all of us. (consume)
He wished to buy such equipment. (eager)
Who's the of this beautiful car? (own)
32. English is not hard to learn. (survive)
Such services are nothing but a here. (rare)
We need effort to perform this. (consider)
The firm provided a discount for steady clients. (size)
1.3. CHOOSE THE RIGHT WORD.
She has no (expertise/ experience) in secretarial work.
My (offer/propose) is like this.
Did you get any (salary/ income) increase?
The (executive/ executives) committee considered the issue.
How did that (affect/ effect) her?
There were several (supporters/ sponsors) of the idea.
Do you see this (target/ aim) in the distance?
Most people think how to (outlive/ survive) today.
What is your favourite (trade/ occupation)?
These services are (novels/ novel) to Belarusian customers.
She is (well/ good) provided for.
His (target/ goal) in life is to become famous.
How can you (guarantee/ warranty) this?
This man is really (worthy/ worth) of praise!
There is a great (variety/ difference) of opinions.
This (advertising/ advertisement) campaign proved successful.
It is none of your (affair/ business).
What you need is good (practice/practise).
It is hard to (detect/ defect) these habits.
He believed in proper (package/ packaging) and advertising.
1.4. MAKE SURE YOU UNDERSTAND THE FOLLOWING SENTENCES.
It conveys nothing to my mind.
This really involves trouble!
Charity begins at home.
These goods are in short supply.
The students studied supply and demand, on the market
They display a wait-and-see attitude to this.
The boss spoke in support of the suggestion.
He found himself without means of support.
The industrialist supported several church hospita
It supported our spirits.
I read the book you gave me to my profit.
She hopes to profit by our experience.
Did he leave any message?
She is a secretary but she usually runs messages.
Poetry is his medium.
There is only one way:we should stick to the happy medium.
Such an explanation offers itself most readily.
The firm wanted to cover up tracks but it was too late.
What you say is true but off the track.
We are going to sell it at a profit.
The executives were offered two problems for consideration.
It was necessary to supply the basic needs first.