Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
Копия Методичка для 2 курса.doc
Скачиваний:
74
Добавлен:
04.11.2018
Размер:
925.18 Кб
Скачать

13. Match the words from the left and the right columns.

Example: an innovation – the introduction of a new idea

a patent main offices

diversification a place or address

a range a planned series of actions

headquarters a selection or series

a location making different types of products

a strategy an agreed course of action

a policy the right to make or sell an invention

14. Replace the words in italics to the words given in the text.

1) Gerard Philips set up (established) a company in Eindhoven.

2) The company initially specialized in (c_ _ _ _ _ _ _ _ _ _ _ _ _) making carbon-filament lamps.

3) Developments in new lighting technologies fuelled a steady plan for growth (p_ _ _ _ _ _ _ _ of e_ _ _ _ _ _ _ _).

4) In 1983 it introduced (l_ _ _ _ _ _ _) the compact disc into the market.

5) Each day its factories produce (t_ _ _ o_ _) a total of 50 million integrated circuits.

6) Royal Philips Electronics is run (m_ _ _ _ _ _) by the Board of Management.

7) The Supervisory Board carefully watches (m_ _ _ _ _ _ _) the general course of business.

8) Policies are put into practice (i_ _ _ _ _ _ _ _ _ _) by the Group of Management Committee.

9) The Group Management Committee consists of members of the Board of Management and chairman of most of the product sectors (d_ _ _ _ _ _ _ _).

10) The Group Management Committee severs to ensure that important matters (i_ _ _ _ _) and ways of doing business (p_ _ _ _ _ _ _ _) are shared across the company.

15. Read the text. Put the verbs given in brackets into suitable tenses. Colgate-Palmolive Company

William Colgate founded (found) the Colgate Company in 1806 as a starch, soap and candle business in New York City. For the first hundred years, the company _______ (do) all its business in the United States. However, in the early 1900s, the company _______ (begin) an aggressive expansion program that ______ (lead) to the establishment of Colgate operations in countries throughout Europe, Latin America and the Far East. In more recent years it _______ (set up) operations in Turkey, Pakistan, Saudi Arabia, Eastern Europe and Chine. Colgate-Palmolive _______ (become) a truly global consumer products company, worth $8.7 bn and selling in more than 200 countries.

Colgate-Palmolive’s five main sectors of business are: Oral Care, Body Care, Household Surface Care, Fabric Care and Pet Nutrition and Health Care. In the areas Oral Care, Colgate-Palmolive is the world leader on toothpaste. As a result of the company’s heavy investment in research and technology, it _______ (develop) many successful toothpastes, rises and toothbrushes. To strengthen its presence in professional products, Colgate-Palmolive _______ (buy) the Ora Pharm Company of Australia and the dental therapeutics business of Scherer Laboratories USA in 1990. For many years, the company _______ (have) a strong dental education program in schools throughout the world and _______ (maintain) a close partnership with the international dental community. Recently it ______ (create) a web site for dental professionals.

The company _______________ (always pay) close attention to the environment. It ______________ (already make) great progress in the use of recyclable bottles and packaging materials.