Контрольные вопросы

1. Introduction to business travel

• give the principal definitions in business travel:

• individual business travel

• meeting

• exhibition

• incentive trip

• corporate hospitality

• appreciate the differences between business travel and leisure travel;

• describe the structure of the business travel market;

• recognise the links between business travel and the economy;

• Discuss the main impacts of business travel, as well as the major opportunities, challenges and threats affecting this industry.

2. Individual business travel

• explain the relationships between the three component parts of the individual business travel sector — clients, travel suppliers and intermediaries;

• identify the principal factors influencing the development and dynamics of the individual business travel sector;

• explain the complexity of individual business travel purchasing decisions, identifying the range of decisions to be made and the individuals and groups involved in making them;

• analyse the impacts on suppliers and intermediaries of the service characteristics of individual business travel products and review strategies in use to address them;

• Describe responses by individual business travel suppliers and intermediaries to changes in demand and in their operating environments.

3. The meetings industry

• identify the main sources of data on the meetings market;

• distinguish the various types of demand for meetings and the main characteristics of each;

• classify suppliers in the meetings market according to type of venue and recognise the strengths and weaknesses of each type;

• outline the roles of the key intermediaries;

• identify the principal trends in the meetings market and the factors contributing to them;

• show the key ethical and political issues raised by the ways in which meetings are organised and conducted.

4. Incentive travel

• describe the use of incentive travel and the advantages it offers;

• appreciate how incentive trips are designed, including the roles played by all suppliers;

• discuss the main trends affecting incentive travel.

5. The exhibitions industry

• distinguish the different types of exhibitions and their uses;

• show the advantages of exhibitions as a sales and marketing medium, and understand the advantages for the destinations where they are held;

• describe the roles of the main players in this market;

• appreciate the characteristics of a successful exhibition destination;

• discuss the various trends in the exhibition market.

6. Corporate hospitality

• define corporate hospitality and assess its role within the marketing mix;

• explain the reasons for its growth;

• explain the challenges associated with attempts to measure its effectiveness;

• define the roles of corporate hospitality suppliers and organisers;

• identify external and internal issues that affect the corporate hospitality sector;

• assess the ethical issues associated with the use of corporate hospitality.

7. The business and pleasure interface

• show the ways in which business travel can increase the level of leisure and recreational activity in destinations;

• appreciate the potential benefits that adding pleasure to business travel brings to suppliers and events planners;

• outline the decision-making process that leads to business travellers choosing to add leisure activities to their trips;

• describe the roles of key players in stimulating and facilitating leisure add-ons to business trips.