- •Table of Contents
- •Introduction
- •Unit 1 Models of market structures
- •Theory issues revising
- •Vocabulary
- •General classification of market structures
- •In general we classify market structures into four types:
- •II. Practice in economic analysis
- •Word building
- •Сложные слова (Compounds)
- •Grammar studying
- •V. Conversational English Opinions
- •VI. Revise the rules of reading
- •Unit 2 Types of market: Perfect Competition
- •Theory issues revising
- •Vocabulary
- •Perfect Competition: Characteristics and Occurrence
- •Practice in economic analysis
- •Starbucks coffee
- •Развитие семейного фермерства в Америке
- •Homestead Act of 1862
- •III. Word building
- •Со значением «ослабление, понижение, уменьшение чего-л.»
- •«Производить действие, обратное тому, которое обозначено производной основой»
- •IV. Grammar
- •V. Conversational English Reacting to opinions
- •Совершенная конкуренция
- •V I. Revise the rules of reading
- •Unit 3 Types of market: Monopoly
- •Theory issues revising
- •Vocabulary
- •What «Monopoly» is?
- •Types of Monopolies
- •Practice in economic analysis
- •The Diamond Market
- •An economic analysis of open source
- •Word building
- •С отрицательным значением (часто il- перед l; im- перед b, m, p; ir- перед r)
- •Конверсия
- •Grammar
- •V. Conversational English Agreement
- •Disagreement
- •Чистая монополия
- •VI. Revise the rules of reading
- •Unit 4 Monopolistic competition
- •Theory issues revising
- •Vocabulary
- •Characteristics of monopolistic competition
- •Practice in economic analysis
- •Differentiation potentialities
- •Philips
- •Whataburger Restaurants lp
- •Word building
- •Grammar studying
- •Complex Subject
- •V. Conversational English Attracting the attention
- •Монополистическая конкуренция
- •IV. Revise the rules of reading
- •Unit 5 Types of market: Oligopolies
- •Theory issues revising
- •Vocabulary
- •What oligopoly is?
- •Practice in economic analysis
- •A case study approach
- •Exercise 77. Read the following information, fulfill the task in written form, answer each question of the task, justify your opinion in the class.
- •How far does the theory of oligopoly match with the reality?
- •Word building
- •Grammar
- •Complex Object без частицы to употребляется:
- •Conversational English Group discussion
- •Progressive Ponderings: opec, Big Oil, u.S. Government conspire against the rest of us
- •Олигополия
- •Market shares of companies in the iron-ore raw material market in Russia.
- •VI. Revise the rules of reading
- •Appendix Final test «Market Structures»
- •It is usual to divide markets into four categories. In ascending order of competitiveness these are (fill in the missing three):
- •To which of the above four categories do the following apply to the member firms? (There can be more than one market category in each case)
- •In which of the four categories would you place each of the following? (It is possible in some cases that part of the industry could be in one category and part in another: if so name both)
- •Which of the following are characteristics of oligopoly? (There may be more than one correct answer)
- •Under which of the following circumstances is collusion likely to break down? (There may be more than one correct answer)
- •Question Bank Firms: Market structure
- •Brain storm № 1
- •Ритейлерам понизили процентную ставку
- •Brain storm № 2
- •Case study Market Structure: Restaurant Industry
- •Some Hints:
- •Crossword Market structure
- •The most common English suffixes
- •Bibliography
- •24. Monopoly Prof. John m. Abowd // http://instruct1.Cit.Cornell.Edu/courses/econ101-dl/lecture-monopoly.Html
- •Марина Ивановна Агиенко Елена Геннадьевна Казанцева Игорь Ильич Лямкин
- •650992, Г. Кемерово, пр. Кузнецкий, 39. Тел. 75-75-00.
Unit 5 Types of market: Oligopolies
Theory issues revising
Exercise 75. Read the words for the texts and say, which words you have already known from the course of Economics.
Vocabulary
to derive |
происходить |
over |
указывает на более высокое положение, старшинство, господство, власть и т. п. над |
to be aware of |
быть осведомленным; отдавать себе отчет |
to involve |
втягивать, вовлекать |
to take into account |
принимать во внимание, в расчет |
likely |
вероятный, возможный |
response |
ответ, отклик |
quantitative |
количественный |
concentration ratio |
показатель (коэффициент) концентрации (индикатор остроты конкуренции на рынке, рассчитываемый как сумма рыночных долей первых n крупных фирм, функционирующих на рынке) |
to utilize |
использовать, употреблять |
to give rise |
вызывать, давать повод, давать начало |
wide range |
широкий диапазон |
outcome |
выход продукции |
to collude |
тайно сговариваться, участвовать в заговоре |
inherent |
неотъемлемый, присущий, свойственный (in, to - кому-л., чему-л.) |
to acknowledge |
признавать |
market leader |
лидер рынка |
fierce |
жестокий |
to approach |
приближение, сближение (по качеству, характеру и т. п.) |
Exercise 76. Read the text and answer the study questions below:
What oligopoly is?
An oligopoly is a market form in which a market or industry is dominated by a small number of sellers (oligopolists). The word is derived from the Greek for a few over many. Because there are few participants in this type of market, each oligopolist is aware of the actions of the others. The decisions of one firm influence, and are influenced by the decisions of other firms. Strategic planning by oligopolists always involves taking into account the likely responses of the other market participants. This causes oligopolistic markets and industries to be at the highest risk for collusion.
Oligopoly is a common market form. As a quantitative description of oligopoly, the eight-firm concentration ratio is often utilized. This measure expresses the market share of the four largest firms in an industry as a percentage. Using this measure, an oligopoly is defined as a market in which the eight-firm concentration ratio is above 50%.
Oligopolistic competition can give rise to a wide range of different outcomes. In some situations, the firms may collude to raise prices and restrict production in the same way as a monopoly. Where there is a formal agreement for such collusion, this is known as a cartel.
Firms often collude in an attempt to stabilize unstable markets, so as to reduce the risks inherent in these markets for investment and product development. There are legal restrictions on such collusion in most countries. There does not have to be a formal agreement for collusion to take place (although for the act to be illegal there must be a real communication between companies) - for example, in some industries, there may be an acknowledged market leader which informally sets prices to which other producers respond, known as price leadership.
In other situations, competition between sellers in an oligopoly can be fierce, with relatively low prices and high production. This could lead to an efficient outcome approaching perfect competition. The competition in an oligopoly can be greater than when there are more firms in an industry if, for example, the firms were only regionally based and didn't compete directly with each other.
Study questions:
1. What kind of market can be called oligopolistic?
2. How do firms interact in the oligopolistic market?
3. Can oligopolies stabilize the market?
4. How many firms constitute an oligopolistic market?
5. Can oligopolists organize a cartel? Why?
6. In what Russian industries do we have oligopolies?
7. What does the ‘price leading’ mean?
8. What are the positive and negative factors of oligopolising the market?
9. Why do oligopolies exist? List five oligopolies whose products you own or regularly purchase.
10.What distinguishes oligopoly from monopolistic competition?