- •Ано впо цс рф
- •Удк 811. 111 (075. 8) ббк 81. 2 Англ я 73
- •Chapter I
- •My Speciality
- •My institute
- •Comprehension
- •1. Answer the questions.
- •Vocabulary
- •2. Match each job title with the correct definition.
- •3. Fill in the correct word from the list below.
- •4. Fill in the correct preposition.
- •5. Replace the words in bold with the given below having the same meaning.
- •Grammar in Use Present Simple – Present Continuous
- •6. Match the tenses with their meaning.
- •7. Put the words in brackets into the correct tense.
- •8. Translate into English.
- •Speaking Task
- •Writing
- •10. Look at the spidergram. Then say why people get higher education. Add your own ideas.
- •Introduction
- •Chapter II
- •Modern Tendencies in Economy
- •What is Economics?
- •Comprehension
- •1. Answer the questions.
- •Vocabulary
- •2. Match the words from column a with the words from column b to make a phrase.
- •3. Fill in the correct words from the list below:
- •4. Underline the correct word.
- •Grammar in Use Past Simple- Past Continuous
- •5. Match the tenses with their meaning.
- •6. Put the words in brackets into the correct tense.
- •7. Translate into English.
- •Speaking Task
- •Writing
- •9. Read the text carefully and write the summary.
- •Unit II The economic systems
- •Comprehension
- •1. Agree or disagree with the statements.
- •Vocabulary
- •2. Match the beginning of the sentence with its ending.
- •3. Fill in the correct word from the list below.
- •Grammar in Use Relative Pronouns
- •5. Look at the words in bold and say which a) are used for people, b) show possessions, c) are used for things.
- •Speaking Task
- •Unit III Basic economic terms
- •Comprehension
- •4. Translate the words in brackets into English. Use the following words.
- •Grammar in Use Past Simple – Present Perfect
- •5. Look and learn.
- •6. Put the words in brackets into the correct tense.
- •7. Translate into English.
- •Speaking Task
- •Is the want or willingness of consumers to buy goods or services
- •Is amount of goods or services firms are willing to make and sell at a number of possible prices
- •Unit IV
- •International trade
- •Comprehension
- •1. Are the following statements true or false?
- •Vocabulary
- •2. Match the words with the definitions below.
- •3. Fill in the correct words from the list below.
- •4. Underline the correct word.
- •5. Fill in the correct preposition.
- •Grammar in Use Present Perfect- Present Perfect Continuous
- •6. Match the tenses with their meaning.
- •7. Put the words in brackets into the correct tense.
- •8. Translate into English.
- •Speaking Task
- •Writing
- •10. Read the text. Find the key information and translate the sentences. Write an abstract of the article. Use the following phrases:
- •Chapter III
- •Comprehension
- •1. Answer the following questions.
- •Vocabulary
- •2. Match the titles of managers with their functions.
- •3. Study the following information and then complete the sentences.
- •4. Fill in the missing words in the sentences below. Choose from the words in the box. You can then use similar sentences to talk about your company.
- •Grammar in Use Expressing future
- •5. Match the tenses with their meanings.
- •6. Fill in the correct future form.
- •7. Translate into English.
- •Speaking Task
- •Comprehension
- •1. Agree or disagree with the statements.
- •Vocabulary
- •2. Find the equivalents in the text.
- •3. Match the words from column a with the words from column b to make a phrase.
- •4. Choose the correct item.
- •5. Write down advantages and disadvantages of each form of business. Use some characteristics listed below.
- •6. Fill in the correct words from the list below. Before doing the exercise study the following material.
- •Grammar in Use Conditional Sentences Type I
- •7. Look and learn.
- •8. Put the words in brackets into the correct tense.
- •9. Correct the mistakes.
- •10. Story chain. Look at the example and continue the thought.
- •11. Translate into English.
- •Speaking Task
- •Comprehension
- •1. Answer the following questions.
- •Vocabulary
- •2. Match the words from column a with the words from column b to make a phrase.
- •3. Underline the correct word.
- •4. Read the text and complete the sentences with words from the text.
- •Grammar in Use Conditional Sentences Type II
- •5. Look and learn.
- •6. Fill in the correct tense.
- •7. Continue the sentences.
- •8. Translate into English.
- •Speaking Task
- •Writing
- •Unit II Banking
- •Comprehension
- •1. Are the following statements true or false?
- •Vocabulary
- •2. Match the words with the definitions below.
- •3. Fill in the correct preposition.
- •4. Read the text and complete the sentences with words from the text.
- •Grammar in Use Conditional Sentences Type III
- •5. Look and learn.
- •6. Fill in the correct tense.
- •7. Continue the sentences.
- •8. Translate into English.
- •Speaking Task
- •Writing
- •Unit III Banking system in the uk
- •Comprehension
- •1. Answer the following questions.
- •Vocabulary
- •2. Match the beginning of the sentence with its ending.
- •3. Fill in the correct word from the list below.
- •4. Translate the words in brackets into English. Use the following words.
- •5. Match the words with the definitions below.
- •Grammar in Use Conditional Sentences Revision
- •6. Put the words in brackets into the correct tense.
- •7. Answer the question. What would you do if
- •8. Translate into English.
- •Speaking Task
- •Writing
- •Unit IV The Bank of England
- •Comprehension
- •1. Agree or disagree with the statements.
- •Vocabulary
- •3. Underline the correct word.
- •4. Choose the correct answer to fill in the gap.
- •Grammar in Use Tenses Revision
- •5. Fill in the correct tense.
- •6. Translate the dialogues into English.
- •Speaking Task
- •Writing
- •8. Read and translate the letter from a bank. Write your own letter using this one as an example.
- •Unit V Banking in the usa
- •Comprehension
- •1. Answer the questions.
- •Vocabulary
- •2. Match the words from column a with the words from column b to make a phrase.
- •3. Choose the correct answer to fill in the gap.
- •4. Fill in the correct words from the list below.
- •Grammar in Use Prepositions
- •5. Fill in the correct preposition.
- •6. Translate into English. Pay attention to the use of prepositions.
- •Speaking Task
- •Writing
- •Chapter V
- •Accounting
- •The nature and purpose of Accounting
- •Comprehension
- •1. Answer the following questions.
- •Vocabulary
- •2. Match the words with the definitions below.
- •3. What type of work does each person do and what is the name of each job?
- •6. Fill in the correct tense.
- •7. Translate into English.
- •Speaking Task
- •Writing
- •Users of accounting data and financial statements
- •Unit II The balance sheet
- •Comprehension
- •1. Are the following statements true or false?
- •Vocabulary
- •2. Match the words from column a with the words from column b to make a phrase.
- •3. Study the balance sheet sample. Balance Sheet – Sample Corp. Fy 2007, 2008
- •4. Find the English equivalents.
- •5. Complete the crossword.
- •Grammar in Use
- •Speaking Task
- •Comprehension
- •4. Choose the correct answer to fill in the gap.
- •Grammar in Use Questions tags
- •5. Look and learn.
- •6. Fill in the appropriate question tag.
- •7. Translate into English.
- •Speaking Task
- •Writing
- •Unit IV The principles and standards of accounting
- •International Financial Reporting Standards (ifrs) - formerly the International Accounting Standards (ias) - or u.S. Gaap
- •Comprehension
- •1. Answer the following questions.
- •Vocabulary
- •2. Match the principles with their explanations.
- •3. Fill in the prepositions.
- •4. Match the two parts of the sentences.
- •Grammar in Use Expressing necessity/ lack of necessity must/have to
- •5. Put the words in brackets into the correct tense.
- •6. Translate into English.
- •Speaking Task
- •Writing
- •Chapter VI
- •Taxation
- •Types of taxes
- •Comprehension
- •1. Answer the following questions.
- •Vocabulary
- •2. Match the type of tax with the definitions below.
- •3. What are the standard names for the tax or taxes paid on the following?
- •4. Find words in the text with the following meanings.
- •5. Fill in the correct words from the list below.
- •Grammar in Use
- •Advantages
- •Disadvantages
- •Writing
- •Unit II Taxation in the uk and in the usa
- •Taxation in the uk
- •Taxation in the usa
- •Comprehension
- •1. Agree or disagree with the statements.
- •Vocabulary
- •2. Match the beginning of the sentence with its ending.
- •3. Fill in the correct words from the list below.
- •4. Underline the correct word.
- •5. Translate into English.
- •Grammar in Use Articles
- •6. Fill in articles where necessary.
- •7. Find the mistakes and correct them.
- •Speaking Task
- •Writing
- •Unit III
- •Value Added Tax
- •Comprehension
- •Grammar in Use Tenses Revision
- •5. Put the words in brackets into the correct tense.
- •6. Choose the correct item.
- •7. Translate into English.
- •Speaking Task
- •Writing
- •Unit IV Tax policy
- •Comprehension
- •4. Fill in the correct words from the list below.
- •Grammar in Use
- •Speaking Task
- •Writing
- •Chapter VII
- •Management
- •Management and its functions
- •Comprehension
- •4. Read this short article about the responsibilities of a general manager. Choose the best phrase from a- h to fill in gaps 1-8, to complete the text.
- •Grammar in Use Expressing ability and possibility
- •6. Look and learn.
- •7. Choose a suitable form of can, could, be able to, manage to or succeed in to complete the sentences.
- •8. Translate into English.
- •Speaking Task
- •Writing
- •Unit II Theories of management
- •Comprehension
- •1. Are the following statements true or false?
- •Vocabulary
- •2. Match the beginning of the sentence with its ending.
- •3. Translate the words in brackets into English. Use the following words:
- •4. Choose the correct item.
- •5. Complete the text by choosing the correct option: a, b, c, to fill each gap.
- •Grammar in Use Comparisons
- •5. Study the examples. How do we form comparisons?
- •6. Put the adjectives into the positive, comparative or superlative form.
- •7. Compare different management styles. Use the given words and phrases.
- •Comprehension
- •4. Choose the correct item.
- •5. Fill in the prepositions.
- •Grammar in Use Joining ideas
- •6. Read the examples, then join the following sentenced in every possible way.
- •7. Join the sentences using the words in brackets.
- •Speaking Task
- •Writing
- •Unit II Advertising
- •Comprehension
- •1. Answer the following questions.
- •Vocabulary
- •2. Complete the table by filling the correct forms.
- •3. Complete the sentences with the nouns and verbs from ex.2.
- •5. Fill in the correct word from the list below.
- •Grammar in Use
- •8. Translate into English.
- •Comprehension
- •4. Fill in the gaps with the appropriate words from the list below.
- •5. Choose the correct item.
- •International Organization for Standardization
- •Grammar in Use Complex object
- •6. Look and learn.
- •7. Replace the Object Clause with the Complex Object.
- •8. Open the brackets using the Complex Object.
- •Speaking Task
- •Writing
- •Unit II Quality control methods
- •Comprehension
- •1. Answer the following questions.
- •Vocabulary
- •2. Match the beginning of the sentence with its ending.
- •3. Fill in the correct words from the list below.
- •4. Translate the words in brackets into English. Use the following words:
- •Grammar in Use Complex object
- •5. Look and learn.
- •6. Open the brackets using the Complex Object.
- •7. Complete the following sentences using the Complex Object.
- •Speaking Task
- •Writing
- •Chapter X
- •Communication
- •Corporate culture
- •Comprehension
- •1. Are the following statements true or false?
- •Vocabulary
- •2. Complete the table by filling the correct forms.
- •3. Complete the sentences with the nouns and verbs from ex.2.
- •4. Choose the best phrase from a- g to fill in gaps 1-7, to complete the text.
- •5. Fill in the correct words from the list below.
- •8. Make up your own sentences using linking words. Speaking Task
- •Writing
- •Unit II Business communication
- •Comprehension
- •4. Fill in the prepositions.
- •Grammar in Use Word formation
- •5. How many different words can you form with each one?
- •6. Fill in each gap with a word formed from the promts given in brackets.
- •Speaking Task
- •Writing
- •Word list
- •Список литературы
- •Наталия Александровна Подкина, Татьяна Елизаровна Родионова английский язык для экономистов
- •428025, Чебоксары, пр. М.Горького, 24
Grammar in Use Comparisons
5. Study the examples. How do we form comparisons?
This task is easier than it was yesterday.
It is the simplest plan we’ve ever had.
This theory is as interesting as that one.
His decision is not as sensible as the decision our manager made.
He is more hardworking and determined than the others.
The staff is less motivated.
He is the most reliable person on our company.
6. Put the adjectives into the positive, comparative or superlative form.
1. He is ………… (talented) manager in our company.
2. His project is ……… (good) that mine.
3. We performed the task …….. (quick) than expected.
4. This transaction was not ……… (successful) as the previous one.
5. The democratic management style is ......... (suitable) if you want to train up your staff to make certain decisions.
6. The autocratic management style is ......... (effective) in the situation when immediate decision must be made.
7. You must apply ...........(appropriate) management style.
8. This theory is not ............. (complex) as the systems theory.
7. Compare different management styles. Use the given words and phrases.
Suitable, appropriate, difficult to discuss, easy to work, to make quick decisions, interesting suggestions, effective, successful
Speaking Task
8. Work in pairs. Discuss with your partner different management theories and styles. What are their advantages and disadvantages? Which one would you follow? Why?
Writing
9. Write a composition expressing your own opinion on the topic: The autocratic and democratic management styles – what is more effective? Use the plan and useful phrases from Chapter I, Unit I, ex.11.
CHAPTER VIII
Marketing
UNIT I
Marketing mix
Reading
Buying, selling, market research, transportation, storage, advertising – these are all part of the complex area of business known as marketing. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved in a dual process of satisfying customer needs and achieving organizational goals. Implementation of marketing concept begins and ends with marketing information about customers — first to determine what customers need, and later to evaluate how well the firm is meeting those needs.
A market consists of people with their needs, the ability to buy, and the desire and ability to sell. Markets are classified as consumer and industrial markets.
A business firm controls four important elements of marketing which are called a marketing mix. A firm's marketing mix is the combination of the product, the price of the product, the means for its distribution, and the promotion of the product to reach a firm's target market.
A firm can vary its marketing mix by changing any one or more of these ingredients. Thus a firm may use one marketing mix to reach one target market and a second, somewhat different marketing mix, to reach another target market. For example, most automakers produce several different types of vehicles and aim them at different market segments based on age and income.
1) The product ingredient of the marketing mix includes decisions about the product's design, brand name, packaging, warranties, and the like.
2) The pricing ingredient includes both base prices and discounts of various kinds. Pricing decisions are intended to achieve particular goals, such as to maximize profit or even to make room for new models. The rebates offered by automobile manufacturers are a pricing strategy developed to boost low auto sales.
3) The distribution ingredient involves not only transportation and storage but also the selection of intermediaries.
4) The promotion ingredient focuses on providing information to target markets. The major forms of promotion include advertising and publicity.
The "ingredients" of the marketing mix are controllable elements. A firm can vary each of them to suit its organizational goals, marketing goals, and target markets.