- •Ministry of science and education of the republic of kazakhstan
- •Contents
- •Part a. General english
- •I. Writing an informal letter
- •1) Definition/differentiation
- •4) Tips
- •5) Sample
- •6) Evaluation criteria
- •7) References
- •8) Exercises
- •9) Appendix useful language
- •II. Writing an e-mail
- •1) Definition/differentiation
- •2) Structure
- •3) Stages
- •4) Tips
- •5) Samples
- •6) Useful language Acronyms
- •7) Evaluation criteria
- •8) References
- •9) Exercises
- •10) Appendix
- •Internet Acronyms retrieved August 5, 2010 from http://www.Mcfedries.Com/Ramblings/email-jargon.Asp
- •III. Writing an sms message
- •1) Definition/differentiation
- •2) Features
- •Part b. Academic english
- •3) Paragraphs types
- •4) Stages of paragraph writing
- •5) Sample a Good Start
- •6) References
- •Http://elpweb.Com/materials/wp-content/uploads/2006/03/Writing_3_Activity_1.Pdf
- •7) Exercises
- •V. Writing an essay
- •1) Definition/differentiation
- •2) Types
- •3) Title
- •4) Structure
- •5) Tips
- •6) Sample
- •7) References
- •8) Exercises
- •VI. Writing a summary
- •1) Definition/differentiation
- •2) Requirements
- •3) Stages
- •4) Structure
- •5) Sample
- •6) Tips
- •7) Evaluation criteria
- •8) References
- •9) Exercises
- •10) Appendix cliches for summarizng a text
- •VII. Writing a research paper
- •11) References/bibliography.
- •12) Documentation styles
- •13) References
- •14) Exercises
- •VIII. Graph description (ielts format)
- •1) Definition
- •6) References
- •7) Exercises
- •8) Appendix
- •Part c. Business english
- •IX. Writing a business letter
- •2) Structure/stages
- •3) Sample
- •4) How to begin/end a business letter
- •5) Business letter format
- •6) List of common phrases for business letters
- •7) References
- •5. Sample business letters. Retrieved October 16, 2010 from http://www.Writeexpress.Com/sample-business-letters.Html
- •8) Exercises
- •X. Writing a memo
- •1) Definition
- •2) Requirements
- •3) Parts of a memo:
- •4) Tips
- •5) Samples
- •Informal memo:
- •6) References
- •XI. Writing a report
- •1) Definition
- •2) Types
- •3) Structure
- •3) Stages
- •4) Report template
- •5) Sample report Report on Eco-Homes Project
- •6) References
- •7) Exercises
- •XII. Writing Minutes of a Meeting
- •1) Definition
- •2) Content
- •3) Tips
- •4) Useful language (verbs of reporting)
- •5) Samples
- •6) Sample minutes Minutes for 2002-1-21 Board of Directors meeting
- •7) References
- •XIII. Writing a press release
- •1) Definition
- •2) Requirements
- •3) Structure
- •4) Steps
- •5) Format
- •6) Tips
- •7) Warnings
- •8) Checklist
- •9) Press release sample
- •10) References
- •11) Exercises
- •Part 3. Keys
- •I. Writing an informal letter
- •II. Writing an e-mail
- •III. Writing an sms message
- •IV. Writing a paragraph
- •V. Writing an essay
- •VI. Writing a summary
- •VII. Writing a research paper
- •VIII. Graph description (ielts format)
- •IX. Writing a business letter
- •X. Writing a memo
- •XI. Writing a report
- •XII. Writing Minutes of a Meeting
- •XIII. Writing a press release
5) Format
Mixed case.NEVER SUBMIT A PRESS RELEASE IN ALL UPPER CASE LETTERS. This is very bad form. Even if your release makes it past PRWeb's editors (highly unlikely), it will definitely be ignored by journalists. Use mixed case.
Correct grammar usage. Always follow rules of grammar and style. Errors in grammar and style affect your credibility. Excessive errors will cause your press release to be rejected by PRWeb's editors.
Word processor.Write your press release on a word processor instead of composing online. Writing online will not achieve best results. Take time to do it right. Write, print, proof read. Rewrite, edit.
No HTML.Never embed HTML or other markup languages in your press release. Your press release will be distributed over a wide array of networks. Including such formatting will negatively impact the readability of your press release.
More than one paragraph. It is nearly impossible to tell your story in a few sentences. If you do not have more than a few sentences, chances are you do not have a newsworthy item.
Summary paragraph. include a one-paragraph summary. Some distribution points only receive your headline, summary and a link to your press release. If you fail to include a summary paragraph, you may reduce the effectiveness of your press release.
Do not include your e-mail address in the body of your release. We have a special place during the submission process for you to include your e-mail address. If you include your e-mail address in the body of your press release, you run the risk of receiving spam. This is because your e-mail address will be available to the public. Spiders routinely scour the Internet harvesting e-mail addresses for spammers. Provide your e-mail address only in the space(s) provided during the submission process.
Symbols. Never include symbols of other companies without their express written permission.
6) Tips
You must include the company name in the headline, any sub-head, and in the body of the first paragraph for better visibility via search engines and for news-editorial professionals and other readers. If you're mailing the press release, make sure it's printed on company letterhead. At the very least, include the company logo.
If the press release is for immediate release, write "IMMEDIATE RELEASE" in all caps on the left margin, directly above the headline.
Research actual press releases on the web to get the feel of the tone, the language, the structure and the format of a press release.
The timing of the press release is very important. It must be relevant and recent news, not too old and not too distant.
A follow-up call can help develop a press release into a full story.
Include a "call to action" in your release. This is information on what you want the public to do with the information that you are releasing. For example, do you want them to buy a product? If so, include information on where the product is available.
Do not waste time writing the headline until the release is done. Copy editors write the real headlines in newspapers and magazines, but it is good to come up with a catchy title or "headline" for the release. This headline may be your only chance. But if you try to write it before you write the release, you waste time. You don't know yet exactly what you - or those you interview, will say.
Use active, not passive, voice. Verbs in the active voice bring your press release to life. Rather than writing "entered into a partnership" use "partnered" instead. Do not be afraid to use strong verbs as well. For example, "The committee exhibited severe hostility over the incident." reads better if changed to "The committee was enraged over the incident." Writing in this manner, helps guarantee that your press release will be read.
Economics of words. Use only enough words to tell your story. Avoid using unnecessary adjectives, flowery language, or redundant expressions such as "added bonus" or "first time ever". If you can tell your story with fewer words, do it. Wordiness distracts from your story. Keep it concise. Make each word count.
Beware of jargon. While a limited amount of jargon will be required if your goal is to optimize your news release for online search engines, the best way to communicate your news is to speak plainly, using ordinary language. Jargon is language specific to certain professions or groups and is not appropriate for general readership. Avoid such terms as "capacity planning techniques" "extrapolate" and "prioritized evaluative procedures."
Avoid the hype. The exclamation point (!) is your enemy. There is no better way to destroy your credibility than to include a bunch of hype. If you must use an exclamation point, use one. Never do this!!!!!!!!!!!!
Get Permission. Companies are very protective about their reputation.